- Ideate and draft new investment product content, including but not limited to pitchbooks, sales sheets, primers, web content, podcast scripts, videos, brochures, etc.
- Analyze and organize data as needed to create compelling stories and unique positioning in marketing collateral. This includes leveraging performance data and charts, Morningstar Direct, and/or Bloomberg outputs
- Leverage existing content to output engaging email marketing and social media posts
- Partner closely with the Investment teams on content ideation and development, while ensuring content is engaged with and distributed by Channel Marketing team
- Develop deep understanding on investment teams and products/strategies
- Ensure content is written with the appropriate channel in mind (e.g. intermediary, institutional)
- Examine existing materials, templates and usage of content to ensure content is relevant and useful to Distribution
- Present new ideas to enhance team's content, processes, strategy and output
- Collaborate with Compliance to ensure content adheres to best practices and guidelines
- Develop content in a timely manner, following project plans and meeting deadlines
- 5-10 years of experience from either Product Marketing, Investment Specialist or Product Specialist role within Financial Services
- Demonstrated understanding of capital markets, asset classes (fixed income, equities, alternatives), capabilities, philosophies and processes
- Deep knowledge of investment products/strategies
- Ability to synthesize complex information and distill it down into simple terms for broad use
- Exceptional organizational, multi-tasking, stakeholder management and prioritization skills
- Attention to detail, strong, clear, and concise written and oral communication skills
- Ability to work independently as well as in groups
- Bachelor's degree preferred
- Personal interest in investments and financial markets
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Senior Product Marketer - Boston, United States - Allspring
Description
Elevate Your CareerWork where your ideas have impact
COMPANY
Allspring Global InvestmentsTM is a leading independent asset management firm that offers a broad range of investment products and solutions designed to help meet clients' goals. At Allspring, our vision is to inspire a new era of investing that pursues both financial returns and positive outcomes. With decades of trusted experience propelling us forward, we strive to build portfolios aimed at generating successful outcomes for our clients. We do this through the independence of thought that powers our investment strategies and by bringing a renewed approach to look around the corner to unlock what's possible. Allspring is a company committed to thoughtful investing, purposeful planning, and the desire to deliver outcomes that expand above and beyond financial gains. For more information, please visit About Us - Allspring Global Investments.
At Allspring, unique views inspire us. We leverage the diversity of people, ideas, and skills to help our clients pursue their financial goals. We strive to attract and retain a diverse talent pool that enables us to better serve our global client base. Intentionally fostering a diverse and inclusive culture allows us to empower innovation, productivity, and engagement. It's also essential for elevating the experience of our clients as well as the communities in which we operate. Thank you for considering Allspring as you explore the next step in your career journey.
POSITION
Allspring Global Investments' Marketing & Communications Team is seeking Senior Investment Product Marketer to join our Content Marketing Team, focusing on strategizing and developing content focused on our equity, fixed income, and systematic strategies. Working in partnership with the Marketing, Investment, Distribution, and Compliance teams, this person will create unique and insightful content that will highlight our investment capabilities, strategies and products, while continuing to elevate Allspring's brand as a leader within its industry. In this role, you'll have the opportunity to exhibit storytelling skills while applying your knowledge of investments in order to create pieces that will generate new opportunities for Allspring.
RESPONSIBILITIES
##LI-Hybrid
We are an Equal Opportunity/Affirmative Action Employer. We consider all qualified applicants for employment regardless of age, race, color, national origin, sex, religion, veteran status, disability, sexual orientation, gender identity, or any other protected status.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. 41 CFR c)
