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    Social Analytics - Seattle, United States - Adobe

    Adobe
    Adobe Seattle, United States

    3 weeks ago

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    Description
    Our Company Changing the world through digital experiences is what Adobe's all about.

    We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

    We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity.

    We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours The Opportunity Reporting to Adobe's Group Manager for Comms Measurement, the Social Analytics and Insights Manager will support the organization's social measurement framework, drive campaign and program development through social insights, and lead in gathering and consolidating social and web data to build compelling performance reports.

    We are looking for a skilled social media analyst to join our team to deliver data and insights to improve social strategy and performance What you'll Do Curate data natively from social media platforms (e.g. Twitter, Facebook, Instagram, YouTube, LinkedIn, and Tik Tok) and perform analysis on all social platform metrics. Synthesize social media and web data into meaningful insights and clearly communicate complex findings. Use social listening data to conduct research on topics such as brand affinity, audiences and trends.

    Work closely with social media strategists, account managers, and other analysts, and communicate in a clear and relevant way with multiple partners about data and analytics.

    What you need to succeed Expert level proficiency in social analytics and listening tools such as Brandwatch, Talkwalker, Sprinklr, Sprout, etc.

    Experience using multiple Social Channel Analytic Tools (e.g. Hootsuite, SocialBakers, Khoros, Sprout, Sprinklr, etc.) Experience using data visualization tools (e.g. Tableau, Power BI) and web analytics tools (e.g.

    Adobe Analytics) Experience in analyzing datasets in Excel or Google Sheets (e.g., Pivot Tables, VLOOKUP) Perform advanced statistical analyses 5+ years practical experience in a social media analytics and measurement role Our compensation reflects the cost of labor across several U.S.

    geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $87,500 $172,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

    At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans.

    Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

    In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. Adobe is proud to be anEqual Employment Opportunityand affirmative action employer.

    We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law.

    Learn more. Adobe aims to make accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, call Adobe values a free and open marketplace for all employees and has policies in place to ensure that we do not enter into i
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