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    Marketing Program Manager - Los Angeles, United States - Nationaltaxincentives

    Nationaltaxincentives
    Nationaltaxincentives Los Angeles, United States

    3 weeks ago

    Default job background
    Description
    As the Product Marketing Manager within our Agent/Tax product team at National Tax Incentives, you will be responsible for managing product launches + adoption, the customer feedback process to provide input to Product roadmaps, and the value proposition both externally (e.g. website messaging) and internally (e.g. training sellers) facing,
    Full Time
    About this position


    You will get to:
    Develop positioning, messaging, and core value proposition frameworks for different products and personas
    Use customer research and competitor and market insights, to expand our understanding of our defined personas and be their voice in business, product, and marketing decisions
    Define marketing strategies to support our partners and grow our business, including goal setting, prioritization, product roadmap consultation, and audience definition
    Partner with communication strategists and marketing channel owners to shape coordinated go-to-market campaigns that deliver on those strategies
    Drive or support the creation of marketing assets that power marketing campaigns
    Own and share product marketing plans, narrative, results, and findings with vice-president executives and above
    Own delivery of business metrics defined by marketing and company OKRs

    Qualifications:
    Qualifications:

    5+ years of media sales, digital marketing, brand advertising, and/or online advertising experience
    Must be willing to work in Los Angeles, CA

    Preferred Qualifications:
    Experience with digital media (i.e.- Digital TV CTV, OTT, social media, etc.)
    Track record of building compelling presentations leveraging industry and internal proof points
    Knowledge of the self-serve platform, auction, and biddable form of digital advertising buying
    Proven ability to establish relationships with advertisers, agency and C-level relationships
    Track record of delivering and exceeding revenue goals
    Creative, outside-the-box thinker and strategist
    A team player and collaborator
    Stay tuned about our new positions


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