- Develop, implement, and maintain the farm's marketing plan and corresponding budget. Profeta Farms' marketing strategy includes internal (in-store), external, community events, and public relations. The goal of our external marketing strategy is to continuously cultivate new customers, while delighting our current customers with exciting and engaging content.
- Develop the market signage program in concert with GM and department managers to meet their needs and create an outstanding shopping experience. Work to continuously improve the market signage program while maintaining a balance of efficiency. Monitor signage program for compliance.
- Create the brand's style guide to ensure consistency over time.
- Engage in creative marketing tasks as necessary to execute the plan, such as, but not limited to, writing press releases, designing print marketing pieces, designing digital marketing posts, writing email content, and designing email blasts.
- Keep the Profeta Farms' website updated.
- Buy advertising and media space as needed, as dictated by the CEO.
- Develop relationships with local publications and send press releases as appropriate.
- Promote opportunities to build email list and manage email marketing program. Train staff as needed to support.
- Manage a robust social media program, including copywriting and image collection. Engage market managers and team leaders to contribute content.
- Promote, and maintain customer loyalty programs.
- Promote, and maintain seasonal events in collaboration with the market's leadership team.
- Promote, and maintain the farm's agritourism and education programs.
- Receive and respond to requests from managers for marketing materials.
- Receive and respond to requests from community organizations for donations and collaborations. Establish a protocol and criteria for selection. Decide what community events are a best fit for the business calendar and budget.
- Develop a plan for annual customer surveys to improve customer service and offerings.
- Supervise and monitor the work of any marketing contractors, interns, or associates. Qualifications and Experience Affinity for local food and knowledge of a wide variety of produce; a match for our values
- 4+ years experience in a design and marketing role with strategy and budget responsibility.
- 2+ years experience in a retail role that involved a store signage program.
- General knowledge of specialty/natural foods, farm market retail operations, and culinary trends – a strong frame of reference for competition, products, pricing, and promotions.
- Event experience preferred.
- Strong skills in graphic design and publishing software such as Photoshop, Canva and InDesign.
- Proficient in Microsoft Excel to manage and budget.
- Proficient in general computer applications such as email, file sharing, and Microsoft Word.
- Highly organized and able to manage multiple projects and a complex marketing calendar with a high output of weekly deliverables.
- Good sense of humor – able to project a relaxed demeanor while under stress.
- Excellent verbal and written communication skills
- Organized and systems oriented approach to problem solving
- Leadership skills
- Flexible schedule including evenings, weekends, and some holidays as needed for events. Physical Requirements The physical demands described here represent those that must be met in order to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Sit and review information on a computer screen or on paper for long periods of time
- Reach with hands and arms
- Walk, climb, balance, and stoop
- Lift or move up to 25 pounds, unassisted Compensation: Based on experience. Competitive base salary plus upside based on financial performance of market and successful utilization of Profeta Farms products. Benefits include PTO, medical insurance, life insurance, and a stipend of food from the farm. DISCLAIMER The duties, elements, responsibilities, skills, functions, experience, requirements, and conditions listed in this job description are representative only, and are not inclusive of all tasks an employee may be required to perform. The employer reserves the right to revise this job description at any time, and require employees to perform other tasks as circumstances or conditions of the business, competition, or work environment change. All qualified applicants will receive consideration without discrimination because of race, color, religion, national origin, sex, marital status, status with regard to public assistance, member or activity in local commission, the presence of disabilities, sexual orientation, age, or any other characteristic protected by law.
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