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    Manager, Analytics - Los Angeles, United States - CourtAvenue Inc.

    CourtAvenue Inc.
    CourtAvenue Inc. Los Angeles, United States

    3 weeks ago

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    Description
    CourtAvenue is a company of industry experts accelerating digital transformation for the world's most ambitious companies.

    At CourtAvenue, you will be a part of a culture powered by entrepreneurs, technologists, data scientists and the habitually restless dedicated and energized to design products and services that transform businesses while optimizing them for growth.

    You will have the opportunity to learn and grow within a culture that values innovation while focusing on redesigning the experience between consumer and service (or product) by leveraging a fluid, seamless, and thoroughly transparent engagement.

    The CourtAvenue Digital Analytics Manager role ensures our efforts are accurately measurable, assists with the creation of new data-based capabilities and provides internal and external cross-functional teams with rich insights to best inform digital experience creation and optimization.

    This role will immediately contribute to the Data team by taking on clients and helping define deliverables that provide clear value and a bias for action.

    Successful candidates will be naturally curious, strategically minded, and eager to explore new datasets and technologies

    Responsibilities:
    Identifying, tracking and interpreting trends and opportunities related to Key Performance Indicators (KPIs) across multiple digital touchpoints, such as website, digital media, ecommerce, social media and CRM
    Develop benchmarks and goals based on first- and third-party research
    Create reports within Google Slides or setup automated dashboards within Google Data Studio, PowerBI or other client-preferred visualization platforms
    Client presentations focused on the "so what" of KPIs and working with cross-functional teams to develop recommendations
    Proactive monitoring of data performance - through automated alerts and/or curious exploration - to identify outages or opportunities outside of regularly scheduled reporting
    Develop bespoke solutions or approaches to data analysis unique to client needs and CourtAvenue-specific projects
    Basic data engineering tasks, such as helping facilitate website and mobile application tagging implementation and working with our Technology team to automate data feeds through APIs and third-party connectors

    Requirements:

    4+ years in a data-related role
    Strong working knowledge of Adobe Analytics and/or Google Analytics 4 (GA4)
    Possess a strong working knowledge and understanding of digital touchpoints with a marketing perspective, such as the inter-relationship and strategies of websites, ecommerce, mobile applications, email, social media, search, digital media and CRM
    Ability to identify and measure Key Performance Indicators (KPIs) across a customer journey, including hypothesizing against optimization opportunities with cross-functional teams, such as Creative and User Experience
    Familiarity with one or more data visualization and business intelligence tools, such as PowerBI, Google Data Studio, Tableau and/or Domo
    Strong communication skills for client presentations and internal discovery sessions
    Highly capable with Microsoft (Excel, PowerPoint) and Google (Sheets, Slides) suites of products for basic data manipulation, visualization and storytelling
    A/B/N testing through tools such as Adobe Target, Optimizely, etc.
    Knowledge with any of the following is preferred, but not required:

    Familiarity with the automotive and consumer electronics industries
    Digital CRM and ecommerce platform-centric knowledge or expertise, such as Shopify or Salesforce
    Implementation and analysis with customer feedback tools such as Qualtrics and iPerceptions
    User research methodologies and tools, such as , UserZoom, , Userlytics, Pollfish, Suzy or UsabilityHub
    Cloud-based data lake and warehouse solutions, such as working within Azure, Google BigQuery, Amazon Redshift or Snowflake
    Data engineering capabilities, including exposure to extract, transform and load (ETL) processes
    Digital Experience Analytics tools, such as ContentSquare or Quantum Metric
    SQL, Python and/or R
    Artificial Intelligence and Machine Learning approaches and capability development
    $95,000 - $115,000 a year

    based on experience


    Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification.

    At CourtAvenue, we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways.

    You may be just the right candidate for this or other roles.
    CourtAvenue is an Equal Opportunity/Affirmative Action employer.

    We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status, or citizenship status.

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