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    Associate Director of Paid Media - Boston, United States - Overdrive Interactive

    Overdrive Interactive
    Overdrive Interactive Boston, United States

    3 weeks ago

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    Description


    Overdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment.

    Employment at Overdrive means having the opportunity to work in a dynamic environment providing some of the world's leading companies with the cutting edge online marketing programs they need to succeed and grow.

    Our team members get their heads around online advertising, search marketing, social media, mobile, digital creative, analytics and more – all the things marketing and creative professionals need experience in to thrive in today's ever changing marketplace.

    Want to know more? Check out our site at


    The Associate Director of Paid Media is a mixed client-facing and internal role dedicated to providing Paid Media services and the development and advancement of the Overdrive Paid Media team.

    Reporting to VP of Paid Media, the Associate Director of Paid Media will be responsible for innovation and strategy growth while managing a portfolio of top-tier clients.


    Requirements:
    Proficient with Google Campaign Manager // DoubleClick
    4+ years of hands-on experience running paid social (LinkedIn, Facebook & Instagram) or paid search (Google Ads platforms - Search, Display, YouTube) or Display media with a focus on demand generation programs
    Experience managing a minimum monthly budget of $100k+
    Excellent client-facing and internal communication skills
    Have a clear and technical knowledge of the ad tech/programmatic landscape
    Ability to manage one or more marketers and adept at managing your own responsibilities remote or in-person
    Must have a creative mindset and the ability to visualize results and provide creative direction to drive conversion
    Advanced Excel/Google Sheets and Google Campaign Manager knowledge
    Results oriented and able to work under pressure and tight deadlines
    Always thinking what the next A/B test should be via data-driven analysis
    Ability to multi-task and thrive in the face of steep goals and deadlines
    Experience across diverse digital channels, including overseeing or working with paid social, programmatic media and/or CTV/OTT
    Ability to collaborate and, above all puts the client's best interest first

    Responsibilities:
    Build positive relationships with key client stakeholders, ensuring client satisfaction and retention
    Oversee the execution of ad ops, the production of account insights, analysis, and reports
    Assess and develop marketers skill set to help expand our high-performing team
    Collaborate with Media vendors on the best creative solutions for our clients
    Collaborate with Overdrive team members offerings and remain competitive in the marketplace
    Benefits
    Health and Dental insurance
    401(k) retirement plan with company matching contribution

    Flexible spending accounts including:
    commuter and child care benefits
    Vision care discounts
    Paid vacation and holidays
    Competitive salary
    Employee referral bonus
    Long term disability
    Life insurance
    Accidental death insurance
    Industry training
    Free healthy snacks, coffee and teas
    Contemporary open-loft office space
    Fun parties and office culture
    Please include salary requirements with all responses. No phone calls please. EOE.

    #J-18808-Ljbffr
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