- Set up and management of lower funnel campaigns across Paid Social platforms including but not limited to Meta, YouTube, TikTok, LinkedIn, Pinterest, SnapChat, Twitter, etc., with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector and industry considerations, landing pages & tracking requirements
- Oversee daily, weekly, & monthly spend in-line with targets and budgets
- Own new testing and optimizations ideas to drive campaign performance
- Be an expert on best practices to set up and manage ads, ad sets, campaigns, targeting, and budgets
- Create and manage testing timelines
- Expertise in the bidding & optimization solutions in the respective channels, and what makes sense for a given client based on their goals/performance
- Ensure budgets are correctly optimized and managed according to forecast and/or plans
- Ad analysis and new ad creation, with regular a/b testing, brand lift testing, conversion lift testing
- Monitor and analyze Competitor activity, providing key insights and trends to clients
- Troubleshoot campaign challenges including tracking and measurement, working closely with Strategy, Ad Operations, and Business Insights teams to problem solve
- Create and ensure accurate reporting to account/client specifications & KPI's
- Monitor & analyze performance media data via daily, weekly, and monthly reports, or on an ad-hoc basis to drive optimization decisions and effectively manage performance media performance
- Ensure client accounts are maintaining performance against targets/objectives
- Interpret & provide insight on performance reporting
- Clearly and proactively communicate any performance shifts, challenges, and optimizations to clients directly
- Present performance updates and optimizations to clients on a regular and ad-hoc basis
- Troubleshoot client challenges, working closely with Integrated Client Services team
- QA deliverables
- Support strategy development for clients, along with account and campaign forecasts, collaborating with Strategy and Integrated Client Services teams
- Work in tandem with the VP, Health Media Hub & other team members
- Work in tandem with finance team to perform accurate and timely billings and reconciliation
- Support Health Media Hub team members on client accounts or growth opportunities when needed or requested
- Stay apprised of industry standards, new media programs/opportunities, and certifications for Paid Social
- Conduct audits for both new, onboarding clients as well as prospective ones
- Minimum of 2-4 years' experience in executing Paid Social campaigns
- You are experienced in Meta (Facebook, Instagram), YouTube, TikTok, LinkedIn, Google Analytics (or comparable Analytics platforms)
- You are proficient in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights
- You have a solid understanding of paid social media research and how to leverage data
- You understand the elements of strategic marketing performance planning and can actively participate to deliver against it
- You have demonstrated success in "owning" high-quality campaigns that have provided measurable and meaningful results
- You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion
- You work well under pressure while maintaining accuracy, strict confidentiality, and a professional demeanor
- You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork
- You have outstanding written and oral communications skills and the ability to think strategically
- You take a proactive and resourceful approach to problem-solving
- You have a high level of attention to detail and organization
- You have a growth-oriented mindset
- You have a desire and ability to thrive in a fast-paced environment
- You demonstrate high initiative and willingness to assume greater responsibility
- Bachelor's Degree in Marketing, Advertising, or related field of study
- Experience with Tableau or similar reporting software a plus
- You have experience working in a media planning and/or buying capacity for an agency or advertiser
- You demonstrate a complete understanding of agency planning procedures and internal capabilities
- You show proven success in establishing, building, and maintaining relationships with clients
- You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements
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Paid Social Specialist, Health Media - Boston, United States - Havas Group
Description
HybridAgency :
Havas Edge Boston
Job Description Summary :
A skilled and passionate paid social performance marketing expert to join our rapidly growing Health Media Hub team.
The Paid Social Specialist, Health Media will directly support the Health Media Hub team in fulfilling media buying, analysis, optimization, reporting, and management of tactical Paid Social media plans for client accounts. You will proactively provide client-facing recommendations, ensure campaigns are meeting/exceeding goals, and continually analyze campaigns to boost performance. Havas Edge focuses on performance marketing, so it will be important for candidates to have a strong interest in and experience with direct response advertising (Business to Business, E-commerce, Lead Generation).
Additionally, you will play a key role in providing and presenting data to Health Media Hub team members, internal department stakeholders, and clients to ensure strategic direction and goals are achieved and reflected in tactical Paid Social channel plan recommendations.
You may also be responsible for independently managing campaign performance and are also expected to maintain a high-level knowledge of your clients' line of business by staying on top of industry trends.
Job Description :
WHAT YOU'LL DO:
Campaign Set Up and Management
Position Requirements:
Build the Business. Build the Brand.
At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients' brands.
We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast, and media domains, we help our clients build their businesses and brands - in that order.
Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning, and buying across all channels, as well as the industry's best attribution and modeling capabilities.
We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.
Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law.
We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join?
Contract Type :
Permanent
Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.
