Senior Media Planner, Health Media - Boston, United States - Havas Edge

Description

WHAT WE NEED:

The Senior Media Planner is a key member of the Health Media Hub team and is responsible for delivering smart, innovative and performance-driven campaigns for its healthcare clients. You will serve as a strategic resource and partner on clients' current state and areas of opportunities across media investments, along with partnering with the Health Media Strategy team in selecting media partners that achieve strategic and tactical objectives for our healthcare clients.

Additionally, you will lead and manage workflow processes healthcare campaigns to ensure fulfillment on all media planning, analysis, and scheduling requests. You will also partner with internal teams to ensure strategic direction and goals are achieved and reflected in tactical channel and cross-channel plan recommendations.

The Senior Media Planner will lead the team in staying at the cutting edge of media innovation within the healthcare industry and educate the larger brand/client teams on relevant opportunities and challenges.

WHAT YOU'LL DO:

Main Responsibilities:

• Act as key point of contact for overall healthcare business and strategy development
• Expand and grow the specialized media offering at Havas Edge HMH; identify and develop the optimal strategic and tactical performance campaign approach within channel (Display, Mobile, programmatic, etc.) and for cross channel
• Develop and present client-facing media plan presentations and lead buying presentations
• Develop guidelines and strategies that can apply across the business and to individual campaigns as they are planned in partnership with Strategy and Comms
• Oversee all media campaigns from concept to completion, ensuring campaigns are executed with excellence and media plans stay within budget
• Maintain quality control while ensuring projects and campaigns are produced completely, correctly, accurately, and efficiently for clients
• Identify and capitalize on trends through partnership with Client Service, Analytics and other Digital Media leads to apply broader brand learnings, as relevant
• Partner with key media partners to develop unique opportunities and/or identify key initiatives for potential programs
• Be accountable for accuracy, media intelligence and thought leadership (syndicated insights, RFPs, etc.)
• You demonstrate a solid understanding of our clients' business, the business problem(s) to solve and offer solutions to, and the consumer journey
• Identify and advise on new ways to reach targets by staying apprised of industry standards, along with new media programs and opportunities

Media Planning & Execution:

• Operate and execute media planning and buying for the delivery of advertising campaigns for your client portfolio; evaluate and assess media performance to determine the extent to which the original media objectives, strategies and KPIs were accomplished
• Be accountable for reaching targeted client objectives, KPI's, deadlines, budgets, etc.
• Oversee and manage client requests, in partnership with Client Services, to ensure client satisfaction on campaign delivery and performance is met (i.e. plan changes, budget changes, QBRs, etc.)
• Ensure team members are providing Client Services with campaign insights, reporting and optimization recommendations, and input on regular reporting documents
• Oversee the implementation and execution of the cross-channel media research and media plan, which includes consumer profile development, consumption reports, flowcharting, budgeting, scheduling, and establishing benchmarks for control KPIs, CPA, etc.

Insights & Brand Learnings:

• Support and partner with the Advertising Operations and Analytics team in streamlining and standardization of reporting and gathering of insights.
• Ensure insights are strategically applied to future efforts for the brand and packaged in a consistent and productive way
• Work collaboratively on learning agendas for the brand as well as partner-specific initiatives
• Stay on top of healthcare industry trends and provide education to clients and team members

WHO YOU ARE:

Position Requirements:

• You have a minimum 3-4 years' experience in the media planning and media buying with a focus on digital media
• You have a minimum 1-2 years of hands-on experience in a healthcare or pharma focused advertising agency or relevant client experience
• You have prior experience in multichannel campaigns management (Display, Mobile, Programmatic, etc.)
• You have experience within Ad Exchange platforms (i.e., Google, Facebook, etc.)
• You are familiar with the rules and regulations of the FDA for pharmaceutical advertising
• You are proficient with any of the following tools: AdServer, Prisma, Nielsen, @Plan, AdRelevance, Google Analytics, Datorama and other related software
• You have a solid understanding of media research and how to leverage data
• You have demonstrated success in "owning" high-quality campaigns that have provided measurable and meaningful results
• You understand the elements of strategic marketing performance planning and can actively participate to deliver against it
• You are familiar with the principles of marketing and advertising, media concepts and terms, creative, and budget requirements
• You demonstrate a complete understanding of agency planning procedures and internal capabilities
• You have prior experience overseeing media bookings and oversight of financial tracking
• You show proven success in establishing, building, and maintaining relationships with clients
• You can manage multiple projects with short timelines in a fast-paced dynamic environment and experienced in managing projects from concept to completion
• You work well under pressure, while maintaining accuracy, strict confidentiality, and a professional demeanor
• You enjoy interacting with people at all levels of the organization (internal and external stakeholders) and fostering strong cross-functional teamwork
• You have prior experience in managing, training, and mentoring junior staff; ability to set clear objectives and day-to-day priorities for yourself and junior staff members
• You are advanced in Microsoft PowerPoint (i.e. deck building) and Microsoft Excel (i.e. Pivot Tables, VLOOKUPs), with the ability to analyze data and draw conclusive insights
• You have outstanding written and oral communications skills and the ability to think strategically
• You have a high level of attention to detail and organization
• You demonstrate high initiative and willingness to assume greater responsibility
• You are self-motivated and productive in both independently and in a collaborative team setting

Preferred Education, Experience, and Skills:

• Bachelor's Degree in Marketing, Advertising, or related field of study

WHO WE ARE:

Build the Business. Build the Brand.

At Havas Edge we influence people to act by combining multi-channel marketing and commerce, plus the creative and technology that powers them. Our work results in profitable growth and lasting relationships between customers and our clients' brands.

We are an award-winning, international, performance marketing agency with a proven track record of helping clients succeed. We're an integrated agency that embraces every media channel; a creative powerhouse that loves data and analytics, and a passionate partner committed to giving clients more for less. With expertise across all digital, broadcast, and media domains, we help our clients build their businesses and brands - in that order.

Havas Edge is part of the Edge Performance Network (EPN), a full-service, global performance marketing network. The EPN offers clients expertise in all aspects of performance marketing, from analytics to strategy, creative and production, media planning, and buying across all channels, as well as the industry's best attribution and modeling capabilities.

We are a full-service, direct response agency, headquartered in Carlsbad, CA with offices and affiliated offices in Boston, MA; Dallas, TX; London, UK; Los Angeles, CA; and Paris, FR.

Havas Edge is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status, or any other basis provided by federal, state, or local law.

We foster a culture where ideas and decisions from all people help us grow, innovate, and create the best work to be relevant in a rapidly changing world. We offer a competitive salary, comprehensive benefits package, 401(k) match, and more We pride ourselves on having a highly collaborative environment and seek individuals who thrive in a similar capacity. Ready to join?