- Developing and implementing proactive media relations strategies designed to further strengthen the reputation of assigned hospitals and/or clinical units.
- Collaborating with assigned hospital and/or clinical unit leadership and others to identify opportunities for media engagement. Aligning and prioritizing media relations strategy and tactics in the context of the mission and business strategy of the system and assigned hospitals and/or clinical units.
- Continuously evaluating effectiveness of those media relations strategies and adapt accordingly.
- Developing and maintaining relationships with local, regional and national media outlets. Proactively pitching stories to favorably position assigned hospitals and/or clinical units, and establish BILH organizations as a go-to resource for expert commentary.
- Writing press releases, media advisories, opinion pieces and letters to the editor on behalf of assigned hospitals and/or clinical units.
- In close collaboration and alignment with the Director of Media Relations and others, managing crises or adverse events to minimize any negative reputational impact on assigned hospitals and/or clinical units.
- Contributing in a positive and collaborative manner to a client-centric operating model that provides proactive and responsive service and support to hospital and/or business unit leaders.
- Working collaboratively with colleagues across the Marketing & Communications to ensure alignment and consistency across internal and external channels. Staying up-to-date on national trends and best practices in media relations and health care communications, as well as competitive news and trends.
- Participates in Communications team on-call program.
- Has the authority to direct and support employees daily work activities.
- Bachelor's degree required.
- Experience with computer systems required, including web based applications and some Microsoft Office applications which may include Outlook, Word, Excel, PowerPoint or Access.
- Healthcare Experience.
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Media Relations Manager-BIDMC AMC - Boston, United States - Beth Israel Lahey Health
Description
When you join the growing BILH team, you're not just taking a job, you're making a difference in people's lives.Job Type:
Regular
Scheduled Hours:
40
Work Shift:
Day (United States of America)
The Media Relations Manager plays in integral role in building and advancing BILH's reputation as an organization committed to the communities it serves, as well as leadership in clinical care, research and education.
Through effective engagement with the news media, the Media Relations Manager is responsible for developing strategies to engage the media proactively, as well as responding to inquiries from the press.
This individual will be responsible for media relations for Beth Israel Deaconess Medical Center, BILH Research & Education and Joslin Diabetes Center.
Represents assigned hospitals and/or business units and serves as the primary point of contact for the news media on behalf of these entities.
Builds positive relationships with hospital and/or business leaders, clinicians and staff in order to informed about and engaged in local initiatives, innovations and discoveries that may be of interest to the press.
Ensures assigned hospital and/or clinical unit media relations efforts are closely aligned with media relations efforts across the system, as well as local and system-level internal communications, marketing, web and social media activities.
He/she/they must also be comfortable educating and engaging with senior leaders, physicians and employees across the organization on issues related to media relations policies and strategies.
Job Description:Essential Responsibilities:
hiring, termination, corrective action and performance reviews
Direct Reports:
None Indirect Reports:
None
Required Qualifications:
Exempt
As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities.
Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) and COVID-19 as a condition of employment.
Learn more about this requirement.More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.
Equal Opportunity Employer/Veterans/Disabled
