- Managing daily spend aligning with targets and approved monthly budgets
- Using campaign & bid management tools to handle keywords, ad groups, and ads
- Introducing testing and optimization ideas for improved campaign performance
- Optimizing bids manually
- Leveraging bid management tools like Kenshoo, DS3, and Marin for account optimization
- Managing budgets to ensure proper optimization based on forecasts/plans
- Conducting ad optimization, analysis, and a/b testing
- Monitoring competitor activities for insightful trends
- Providing accurate reporting tailored to account/client specifications & KPIs
- Analyzing data through daily, weekly, and monthly reports to drive optimization decisions
- Ensuring client accounts meet performance targets
- Interpreting and sharing performance data with clients regularly
- Ensuring precise billings and reconciliation
- Offering support to other clients proactively
- Continuously seeking opportunities for learning and skill development
- Prior internship or media advertising familiarity
- Bachelor's degree from a four-year college or university
- Proficiency in MS Office (Word, Excel, PowerPoint)
- Self-motivated and capable of multitasking under tight deadlines
- Adaptable to changing needs and dynamics
- Initiative-driven to set strategic agendas for clients and the team
- Detail-oriented and comfortable with data-driven arguments
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Analyst, Paid Search - Boston, United States - Havas Media Network
1 month ago
![Default job background](https://contents.bebee.com/public/img/bg-user-ex-1.jpg)
Description
Havas Media Network North America, the Media Experience agency, is seeking an Analyst to join the Paid Search Team, part of the global community of 10,000 team members focusing on using Meaningful Media to make a difference for brands, businesses, and people.
This role in performance media offers an opportunity to learn the technical aspects of running search marketing, SEO, display, affiliate, and other performance media campaigns. The primary responsibilities include data analysis, campaign optimization, and client performance media account management.
A DAY IN THE LIFE MIGHT INVOLVE:
WHAT YOU'LL NEED/SKILLS:
WHO YOU ARE:
ABOUT HAVAS MEDIA GROUP NORTH AMERICA:
Havas Media Network North America is the Media Experience agency focusing on creating meaningful brands through the Mx System. Understanding Meaningful Media is our priority, ensuring advertisers reach an engaged audience through trusted, engaging, and influential media channels.
Our mission is to make a meaningful difference by prioritizing our people's growth, reflected in our decisions, investments, and inclusive programs. Our Values, 'Taking the Lead, Having a Voice, and Showing We Care,' guide all our actions daily.
As part of Havas Group under Vivendi, a leading integrated content, media, and communications group, we have over 10,000 specialists in 150 countries with 69 Villages globally. Our North American clients include PNC Bank, Fidelity Investments, Dolce & Gabbana, and Sanofi. However, our most valuable asset is our talent. Join us in this journey!
Compensation - $50,000 - $55,000 per year