- Competitive salary and benefit packages
- A culture committed to diversity, equity, and inclusion
- Hybrid work schedule that supports work-life balance
- Professional development opportunities
- Serves as a strategic partner and marketing lead to assigned internal client groups and provides responsive, personalized customer service for staff members throughout the development and execution of marketing campaigns.
- Develops and executes creative print and digital marketing solutions to promote products, events, programs, and services for assigned internal client groups.
- Support exhibit and sponsorship sales team with strategic marketing and branded campaigns.
- Manage strategy and execution of MBA presence at internal and external events to ensure engagement and proper branding with internal teams and external vendors.
- Exhibits effective leadership and project management skills when working with internal clients, in-house designers, and communications group colleagues in planning, writing, developing, and coordinating marketing and communications campaigns.
- Produces effective print and digital promotions that support the organization's goals, brand, and values positioning. Oversees assigned projects to completion, within budget and on time, including achieving milestones throughout.
- Develops marketing analysis reports to determine campaigns' effectiveness and recommends solutions to improve underperforming campaigns
- Requires excellent verbal, written, and interpersonal communication skills with the ability to advise others.
- Requires effective project management and organizational skills.
- Requires proven analytical, research, creative thinking, and problem-solving skills including an understanding of digital campaign analysis and the ability to identify and utilize new technology and tools.
- Requires a thorough understanding of core marketing pillars, including audience segmentation and key marketing channels to create and execute campaign strategies to reach identified goals.
- Ability to build collaborative relationships and to influence others at all levels of the organization.
- Ability to work independently and proactively in a fast-paced environment with minimal supervision.
- Ability to work well with others, communicate with tact and diplomacy and provide leadership.
- Requires strong computer skills, including proficiency with MS Office Suite (Word, Excel, and Outlook).
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Associate Director, Marketing - Washington, United States - Mortgage Bankers Association
2 weeks ago
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Description
As the leading advocate for the real estate finance industry, MBA is committed to providing our members with unmatched value and unparalleled benefits. In doing so, we recognize that our most valuable resource is our employees. MBA prides itself on sourcing top talent from all fields and is committed to investing in a culture where communication is essential, diverse voices are encouraged, and embrace inclusion for all.
Position Summary:
Position develops and executes print and digital marketing solutions to support strategic marketing campaigns, product promotions and initiatives for assigned MBA groups. Under project supervision, the position implements marketing projects from service concept to campaign completion. Position also interacts with internal clients, in-house designers, senior staff, and communications and marketing colleagues to manage, and execute marketing and communications campaigns. Position is an individual contributor role.
Duties and Responsibilities:
To perform this job successfully, a position incumbent must be able to perform each essential duty satisfactorily. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.
Requires a bachelor's degree in Marketing, Communications, Liberal Arts, or a related field, with a minimum of seven years of prior relevant work experience at an ad agency, in-house communications department, association, or financial services firm in digital, print, and sales-driven marketing campaigns.
Competencies: