Director of Marketing - Washington, United States - The Executive Leadership Council Inc

Description

The Executive Leadership Council is the preeminent member organization for the development of global black leaders. Comprised of more than 800 current and former corporate black CEOs, board members and senior executives at Fortune 1000 & Global 500 companies, entrepreneurs leading top-tier firms, and recognized thought leaders, we open channels of opportunity for the development of black executives to positively impact business and communities.

We are currently seeking a Director of Marketing to join the Communications & Marketing team in our Washington, DC office.

Position Overview

The Director of Marketing supports the execution of The ELC's strategic traditional & digital marketing strategy. This role will assist in development of strategic planning and coordinate the daily operations of the Marketing & Communications department and assist in the preparation of marketing collateral, manage The ELC's website, and plan and execute all SEO/SEM marketing, including email, social media, and brand advertising campaigns with a focus on data and analytics.

ESSENTIAL JOB FUNCTIONS & KEY OUTCOMES

Marketing Strategy

• Assist in strategy and coordinate and carry out the daily operations of all communication and marketing activities in alignment with a strategic marketing plan.
• Execute marketing plans/campaigns to promote existing and future ELC events, initiatives, research, press publications, etc.
• Understand ELC's market, its current and future needs, and how best to reach those markets.
• Stay abreast of market competition and competing programs and offerings.
• Assist in the creation of marketing-related communications, including the annual report, membership e-newsletter, marketing materials, and website and social media content.
• Help establish and maintain consistent branding throughout product lines, promotional materials, and events.
• Coordinate timing of the communication of departmental initiatives.
• Prepare briefs, internal messages, one-pagers/brand collateral, talking points, presentations, and other supporting material as needed.
• Work collaboratively with designated team leads and/or authors to position ELC and related deliverables as leaders in the respective space.
• Work with other business partners (e.g., production or service providers, sales, research, and development) to promote marketing plans that deliver business results.
• Benchmark, standardize, and manage market research tools, quantitative and qualitative, to include maintenance of databases/libraries.
• Use CRM and other resources to inform, analyze, implement, and report on marketing strategies as well as segment and target messages for key markets.
• Conduct and/or coordinate the use of market research tools for increased sales including surveys, ideation sessions, focus groups, data mining, and customer segmentation methodology.
• Track and measure the success of all strategic plans/campaigns.
• Receive and process all logo, graphics, and other requests related to branding and marketing.
• Craft simple narratives and storytelling for marketing materials and campaigns.
• Ideate on content with cross-functional staff for The ELC's members-only platform, My ELC.
• Provide reasonable responsiveness to ELC's Communications inbox and cascade cross-functional information.

Event Marketing & Public Relations

• Support communications, public relations and event-planning for membership programs and special events.
• Support tracking/monitoring of The ELC and our members in the news media.

General Duties

• Contribute to the achievement of established department goals and objectives and adhere to department policies, procedures, quality standards, and safety standards.
• Maintain current professional and technical knowledge by attending educational workshops, reviewing professional publications, establishing professional networks, and participating in professional associations.
• Ability to work in a fast-paced office environment, demonstrating a flexible approach with short deadlines.
• Promote a culture of high performance and continuous improvement that values learning and a commitment to quality improvement.
• Ability to maintain high project organization, multitask, and a focus on quality of results with attention to detail in a fast-paced environment.
• Create and manage a seamless information sharing workflow within the Marketing & Communications department and the overall organization.
• Perform other duties as needed.

EDUCATION, EXPERIENCE & CREDENTIALS

• A Bachelor's Degree in Communications, Public Relations, or another relevant academic discipline. Master's preferred.
• A minimum of 5-7 years progressive responsible experience in in Marketing, both digital and traditional.
• A minimum of 3-5 years of progressive responsible experience in creating & executing social media & digital marketing strategies.
• Demonstratable experience leading and managing SEO/SEM database marketing campaigns.
• Working knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, WebTrends, SEMRush, etc.).

COMPETENCIES


•Mission Alignment & Awareness: Has a passion for and commitment to opening channels of opportunity for the development of Black professionals to positively impact business and local communities; contributes to the organization by understanding and aligning actions with the organization's goals, core functions, and values.


•Marketing Operations: Applies a strong understanding of the required reporting for different marketing functions and for the organization's Key Performance Indicators (KPIs); analyzes large amounts of data from multiple sources, including the organization's CRM data, to observe trends or strengths and weaknesses within the data set; develops research and analysis reports that follows the organization's data collection and maintenance policies; consistently follows the organization's data collection and maintenance policies, including completeness, currency, accuracy, and of a high quality.


•Campaign Planning & Execution: Assists in the development of product, service, or organizational content by editing and displaying it in an intriguing format; abides by the content generation guidelines and processes, including quality assurance standards; demonstrates a basic knowledge of the organization's current media mix, why certain mediums are utilized more frequently than others and which mediums are most effective for different consumers; supports the logistical planning for promotion teams to disseminate promotional items to the right individuals and on time; aggregates information pertinent to profitability analyses; recognizes the need for new products or new campaigns by supporting these changes; serves as the first point of contact for basic external agency queries regarding the organization's marketing initiatives; aggregates financial information on the cost per campaign.


•Communications Knowledge: Practices effective communication based on approaches that demonstrate results; delivers relevant and targeted communication aligned with business and audience needs; uses primary and secondary research to inform communications plans; understands business functions in alignment with organizational priorities and audience needs and preferences; networks with internal and external stakeholders; understands the relationship between various communication channels and understands when and how to use a variety of channels; creates clear, consistent, creative, and compelling content.


•Planning & Results Orientation: Organizes and executes work to meet organizational goals and objectives while meeting quality standards and following organizational processes; ensures individual performance does not negatively impact the performance of others; recommends additional resources that would improve effectiveness and helps others access required resources; identifies opportunities to improve work processes and efficiency; contributes to setting work priorities and direction; identifies in advance when intended results may not be achieved; takes initiative; is not satisfied with the status quo.


•Teamwork & Collaboration: Works well cross functionally and with others on the team to achieve personal goals, team goals, and organizational goals; takes responsibility for individual actions in order to achieve consistent results; fosters team camaraderie, collaboration, and cohesion; understands the impact of one's actions on the ability of their team members to do their jobs; respects the differences other team members bring to the table by openly seeking others' opinions; makes suggestions to improve team engagement and effectiveness; supports implementation of team decisions; professionally gives and seeks feedback in order to achieve common goals.


•Problem Solving & Decision-Making: Identifies problems and uses logical analysis to find information, understand causes, and evaluate and select best possible courses of action; seeks information and input to fully understand the cause of problems; takes action to remove obstacles and address problems before they impact performance and results; initiates the evaluation of possible solutions to problems; assesses risks before making a decision; does not take unnecessary risks; effectively navigates through ambiguity, using multiple data points to analyze issues and identify trends.


•Creativity & Innovation: Thinks beyond the confines of traditional models to recognize opportunities and find new and better ways of doing things; questions common practice and contributes to improvement of processes and outputs; proposes novel ideas; utilizes appropriate brainstorming techniques to generate ideas; researches current thinking and shares ideas; explores different alternatives that would achieve a similar output, with the goal of achieving process simplification or efficiencies.


•Resilience & Managing Uncertainty: Adjusts thinking and behavior in order to adapt to changes in the job and work environment with limited stress; is able to work effectively in an unstructured environment; actively promotes and advocates the advantages of changes when new and credible information emerges; acknowledges uncertainty and shares constructive coping strategies with team members.


•Communication & Interpersonal Effectiveness: Effectively and appropriately interacts and communicates with others to build positive, constructive, professional relationships; tailors communication style and messages based on the audience; seeks to understand others' points of view, observes verbal and non-verbal cues to encourage open and honest discussions; uses clear, precise, and error-free language; invites and encourages others to participate in discussions; identifies and helps to resolve interpersonal conflict between team members; does not jump to conclusions or act on assumptions.


•Customer Focus: Identifies, considers, prioritizes, and takes action on the needs of both internal and external customers; uses knowledge about the customer to inform decision making and problem solving; strives to provide additional value to the customer experience; actively solicits internal and customer feedback in order to improve the relationship; suggests ways to improve the customer experience.


•Technology: Proficient with Microsoft productivity suite, Adobe Design Suite, SharePoint, and other functional software relevant to area of responsibility.

WORKING CONDITIONS

• Work is performed in an interior office setting which has no adverse environmental conditions expected.
• Hybrid Role requiring 2 days per week in office and travel up to 20% of the time both in the field.
• Work involves frequently sitting for extended periods of time, frequently talking or hearing, frequently operating a computer, and occasional light physical effort (lifting, pushing, pulling, carrying, etc.) objects weighing up to 25 lbs.
• Work requires frequent ability to comprehend direction and adhere to policies or established procedures, ability to use logic to make sound decisions, ability to interpret and analyze data, ability to gather and organize information for a wide variety of audiences, ability to read and write a variety of materials, and ability to adapt well in the face of workplace stress.

The Executive Leadership Council is an Equal Opportunity Employer. It is our policy to ensure equal employment opportunity without discrimination or harassment based on an individual's race, color, religion, sex, national origin, disability, age, personal appearance, sexual orientation, gender identity or expression, marital status, family responsibilities, matriculation, political affiliation, genetic information, or any other protected characteristic as defined by federal, state, and local law