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    Marketing Director - Washington, United States - T2 Tech Group

    T2 Tech Group
    T2 Tech Group Washington, United States

    3 weeks ago

    Default job background
    Description
    T2 Tech Group is searching for a Marketing Director to join our Partner Company's growing team.

    This resource will be primarily responsible for developing and implementing a comprehensive marketing strategy in order to establish the brand, increase the Company's brand awareness, and support lead generation and sales activities.


    The ideal candidate will have a Bachelor's degree in Marketing or a similar area of study, 3+ years of experience as a Marketing Manager, and/or relevant experience developing marketing strategies, collateral, and campaigns.

    They will be responsible for organizing, directing, and overseeing all aspects of business development and marketing communications, including development, implementation, monitoring, updating, and ongoing analysis of the organization's strategic business development and marketing plan.

    The Marketing Director will also be responsible for creating and/or implementing tracking mechanisms to track increases in volume, growth, and revenue by program and service line.

    Additionally, they will oversee media relations, website and social media strategy, and collaborate with sales staff to develop effective proposals and presentations.


    Responsibilities:
    Develop and refine the Company's brand identity
    Collaborate with executive management to create a comprehensive marketing strategy
    Implement marketing software/tools to streamline marketing efforts
    Execute and track marketing campaigns to increase brand awareness and support lead generation and sales activities
    Create and update marketing content (e.g. website content, brochures, case studies, articles, white papers, presentations, marketing emails)
    Work with publications and vendors to publish articles and related content
    Collaborate with sales staff to develop proposals and presentations for new business opportunities
    Manage social media efforts to build a following and increase engagement
    Plan and execute marketing-related events and webinars
    Oversee website redesigns and updates
    Understand technology and professional services to effectively market the company's offerings
    Conduct competitor comparison and positioning analysis
    Create and update marketing messaging
    Perform other duties as assigned
    Bachelor's degree in Marketing or similar area of study
    3+ years of experience as a Marketing Manager or similar role
    Experience developing marketing strategies, collateral, and campaigns
    Knowledge or experience in healthcare and IT industries
    Proficient in Adobe suite of products (Illustrator, Photoshop, InDesign)
    Experience with website design and maintenance using WordPress
    Excellent written and verbal communication skills
    Ability to work effectively in a team environment
    Strong coordination skills with outside vendors
    Must know SEO and website
    Must be an excellent content writer

    #J-18808-Ljbffr
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