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    Director of Marketing - Washington, United States - Westfield Outdoor Inc.

    Westfield Outdoor Inc.
    Westfield Outdoor Inc. Washington, United States

    2 weeks ago

    Default job background
    Description

    Responsibilities:
    The Director of Marketing is responsible for managing the company's brands and marketing efforts.

    Develops plans that that support lines of service and brand objectives and devises campaigns that increase the awareness and stature of the company.

    Ensure branding consistency across all communications internally and externally. Maintains inventory of marketing collateral.
    Job Description


    Responsibilities:
    The Director of Marketing is responsible for managing the company's brands and marketing efforts.

    Develops plans that that support lines of service and brand objectives and devises campaigns that increase the awareness and stature of the company.

    Ensure branding consistency across all communications internally and externally. Maintains inventory of marketing collateral.


    Job Requirements:
    Manages, develops, and implements marketing activities to maximize sales.

    Analyzes brand performance, brand competitiveness, in the marketplace and develops strategies to grow brand efficacy based on research and analysis.

    Ensure brand consistency
    Lead tradeshow graphic presentation and Booth presence, working with the Product Management team
    Develop and implement various communications via internet, printed copies, banners etc.
    Work closely with the Product team on timing of product launch communications
    Drives social media efforts to drive sales and brand awareness
    Manages influencer program to strategically drive brand and sales efforts working with both Sales and Product Management teams.
    Develop product launch collateral
    Develop sales tools and collateral
    Create presentations, communications plans, corporate communications materials, media releases and provide event assistance.


    Key Competencies:
    Strong positive attitude
    Experience driving both e-com and brick and mortar marketing efforts, while excelling at brand stewardship.
    Proven experience as a Brand Manager
    Experience in web design and content production is a plus
    Solid understanding of project management principles
    Working knowledge of MS Office; photo and video-editing software is an asset
    Excellent communication (oral and written) and presentation skills
    Outstanding organizational and planning abilities
    Proficient command of English
    Self-motivated team player


    Education:
    BS/BA in public relations, marketing, communications or relevant field
    5+ years' experience with Brand management

    Company Description

    Westfield Outdoors, Inc. is a leader in the outdoor product industry.

    Our primary categories include camping, beach, hunting, fishing, and patio furniture, as well as tents, coolers, back-to-school backpacks, and hiking packs.

    Westfield provides in-house design, engineering, content development, and graphic services to deliver product solutions that speak directly to the outdoor enthusiast.

    As a company, we are extremely focused on maintaining a fun, yet focused work environment that is inspired by discovery and adventure in the outdoors.

    Westfield Outdoors is in search of a self-motivated individual to join our WHITESTOWN, IN team.

    Westfield Outdoors, Inc. is a leader in the outdoor product industry.

    Our primary categories include camping, beach, hunting, fishing, and patio furniture, as well as tents, coolers, back-to-school backpacks, and hiking packs.

    Westfield provides in-house design, engineering, content development, and graphic services to deliver product solutions that speak directly to the outdoor enthusiast.

    As a company, we are extremely focused on maintaining a fun, yet focused work environment that is inspired by discovery and adventure in the outdoors.

    Westfield Outdoors is in search of a self-motivated individual to join our WHITESTOWN, IN team.
    Seniority level

    Seniority level

    Director
    Employment type

    Employment type

    Full-time
    Job function

    Job function

    Marketing and Sales
    Industries

    Sporting Goods Manufacturing
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