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    Digital Marketer - Houston, United States - Insight Global

    Insight Global background
    Description

    Job Description

    Job Description

    This is a hybrid work opportunity requiring 3 days onsite per week.

    Must Haves:

    • Bachelor's Degree in Marketing or similar
    • At least 2+ years of experience within Digital Marketing professionally
    • Background working with GSuite/Workspace, Google Ads, Facebook Ads, MS ads, etc.
    • Experience with email marketing
    • Analytical and tech savvy acumen
    • Experience with WordPress, WooCommerce, learn dash LMS, or similar.

    Plusses:

    • Background in the natural health industry
    • Actively embracing healthy living
    • Experience working with online courses, educational content
    • Experience working in a fast-paced environment, such as a start-up.

    Day-to-Day:

    We are seeking an experienced self-starter to help out with the educational channel of a top Health and Wellness company that creates and sells digital courses and certifications. This is a hybrid role based in Houston TX. The main role of the Digital Marketer is to build revenue and audience growth for the channel. The Digital Marketer should have a solid understanding of how customer funnels work–optimizing content so that it is engaging and turns visitors into leads and ultimately customers. Responsibilities will include growing an online educational institute and its related courses, as well as all the necessary touchpoints (Telegram, Facebook ads, google ads, email, website, etc.) that will lead to the purchase of digital products. We want someone who is passionate, driven, motivated and embodies an entrepreneurial spirit while also helping to change people's lives in a fast-paced environment.

    RESPONSIBILITIES:

    • Developing strategies to increase leads, and conversion rates for digital products
    • Designing and implementation of well-mapped out sales funnel including opt-ins, automations, and email sequences
    • Collaborate with larger Marketing department for any cross channel promotions
    • Provide weekly status reports in a group setting with recommended action items.
    • Helping create trackable links for the team to track the progress of marketing efforts.
    • Research solutions to launch new plugins/software on websites to increase productivity, usability, or new business models.
    • Able to help create and execute Social Media strategies

    Benefits:

    • PTO
    • Company Covered Health, Dental, Vision, & Life Insurance
    • 5% 401K Match, with additional 4%
    • Wellness Bonus for gym, continuing education, preventative care, and other reimbursements
    • Employee Store Credits for Supplements
    • Company Sponsored Events
    • Fun team-building activities monthly
    Company Description· The work awarded is called Gulf Range Enhancement OTA. This OTA funds the company or testing efforts to enhance the Gulf Range. The Gulf Range is a land range 2-3x the size of Redstone. Testing ground for boats, planes, subsea product, etc. This team takes customer ideas makes it usable. They do all the mechanical, electrical, firmware, cyber, RF, networking, corrosion, obsolescence, integrations, fabrication, assembly, test. The customers who use the test range differ from who they are and what they want to test. Our team takes the want/idea, designs and develops a testable solution, and utilizes the repositories of techniques, tools, designs, etc. to continue to build our base solutions tool set. Because this is not one singular product and is a service to many potential products, the experience we are looking for needs to be multidisciplinary, general engineering services. Our team reprioritizes frequently.
    \t· They design/develops the solution all the way to the point of making it a testable product on the test range. One example that has just reached test phase is a 9x35 ft buoy out in the ocean that will serve as a launch pad for things. They will perform customer test support on it and are integrating into all their test operations.

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