- Identify and understand industry, category, shopper and consumer trends to proactively seek and recommend shopper led solutions
- Convert category insights and strategy into strategic merchandising strategies with actionable recommendations for customers
- Integrate Category Management and Shopper Insights information into Customer Business Planning materials
- Development of Category Management strategies providing insights and retail solutions, specifically addressing assortment and shelving
- Creates and delivers actionable category sales stories and strategies with solutions for internal and external stakeholders
- Consults closely with brand teams to secure alignment around retail environment realities prior to innovation launches
- Effectively designs and integrates category management strategy into the business planning process
- Provide guidance, leadership and category/brand expertise to field category management
- Works with Shopper Insights and Consumer Insights Managers to integrate shopper research and understandings into category management initiatives/strategies
- Assists in training, distribution and execution of category management tools with field
- Leads and/or participates in Corporate priority projects
- Multi-faceted business challenges that require interaction with various groups across organization
- Ability to set strategic and tactical priorities for Category Management within the business unit in an
- environment with multiple stakeholders competing for your time
- The ability to decompose a business situation and apply the appropriate category management tools to
- maximize business results
- Ability to lead large projects with participation/input from various areas of the company, in order to drive insights into action internally and externally
- Minimum of BA/BS degree, MBA a plus
- 6-10 years consumer product goods industry exp. with background in Category Management
- 3-5 Years of Customer Facing Experience and understanding of retailer merchandising dynamics in a Sales or Category Leadership role preferred
- Syndicated data sources, ie IRI, Numerator, loyalty card data a plus
- Merchandising software, JDA Space Planning a plus
- Adept at analyzing and utilizing Consumer/Shopper Insights in Category Management sales stories and Category Management strategies
- Project Management of extended research plans (3+ months) that start from Vendor Selection process to delivery of Customer Facing materials
- Strong analytical/data interpretation capabilities a must
- Creating compelling sales stories & strategies which can impact the bottom line
- Strategic Influencing:
- Excellent oral/written and platform skills
- Team Leadership:
- Ability to develop and secure leadership role within Category Management function for business unit.
- Desire to work in a team environment and foster cross-functional support and learning.
- Market orientation – an outward focus toward the customer/consumer to maximize business results
- Objective analytical power – makes accurate/objective assessments of problems
- Evaluates business situations and proposes well thought-out solutions
- A change agent who possesses a creative thought process to tackle old and emerging issues with a fresh, new approach
- Entrepreneurial approach to the business, taking ownership and leadership of business opportunities
- Strategic approach to solving business issues or uncovering opportunities
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Category Strategy Manager - Englewood Cliffs, United States - Unilever
Description
Position Summary:
This position is responsible for driving the growth of the DEO Category for Unilever and its trade customers. This person interfaces with many key organizational functions (Brand Teams, Field Category Management, Consumer & Shopper Insights, Sales, and Shopper Marketing) to design, facilitate and implement national Category Management Strategies, processes and tools for field sales and our retail customers.
Additionally:
Duties & Responsibilities:
Serves as liaison between field category management / retail customers and HQ brand teams to facilitate the field execution of category initiatives with major customers
Challenges:
Key Requirements:
Experience:
Specialized Training:
Competencies:
Problem Solving:
Solution-Based Selling:
Additional competencies and/or attributes are listed below:
Unilever is an organization committed to diversity and inclusion to drive our business results and create a better future every day for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. For more information, please see Equal Employment Opportunity Posters
Equal Opportunity/Affirmative Action Employer Minorities/Females/Protected Veterans/Persons with Disabilities
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, credit check and DMV check.
If you are an individual with a disability in need of assistance at any time during our recruitment process, please contact us at Please note: This email is reserved for individuals with disabilities in need of assistance and is not a means of inquiry about positions or application statuses.
