SVP, Brand Strategy - New York, United States - Decoded Advertising

Description

About the Role

The SVP, Brand Strategy is a leadership role in our Brand capability. The brand capability at Media.Monks builds brands that are multidimensional, ever learning and adapting to our evolving world to drive business growth. It applies performance and media measurement principles to every part of the consumer journey. This role has oversight of an integrated team of brand strategists, performance strategists, experimental designers and creative analysts primarily based in North America but with expanding remit to markets in EMEA, LATAM and APAC. The ideal candidate is a compelling leader who can articulate a clear vision for the department and our integrated proposition of creative x media x production x data guiding iterative expression of campaigns designed to drive measurable brand and business outcomes. This person is curious and builds strategies with the intent to learn about audiences, channels, ideas and the ways in which brands/products impact behaviors and perceptions.

Time spent will be split between talent development and coaching (25%), supporting existing clients working on a range of brand and performance campaigns spanning primarily digital and social channels (25%), evolving/scaling the team's strategic proposition and go-to-market narrative (25%) and new business pitches (25%). This person will collaborate closely with fellow leaders across brand/client management, operations, creative, production, investment strategy, data strategy and product development. While the role exists within creative agency practice, close collaboration with our media agency and tech consultancy practices should be expected.

About YouThe essentials:

• 12+ years of experience working across agencies, strategic consultancies and marketing functions and companies.
• 5+ years in agency roles with client-facing responsibilities.
• Experience developing insight led briefs for well-known brands and businesses.
• Experience in leading/collaborating with teams ranging across strategic functions like research, brand, product, performance, comms planning, media and analytics.
• Comfortability speaking to digital media best practices, growth strategy and industry trends
• Strong data analytics background
• Experience presenting high-level marketing strategy to C-Suite and executive audiences, ideally with both B2C and B2B companies

Not a must, but a plus:

• Immense curiosity with a constant desire to learn and apply new thinking, tools and skills.
• Confidence presenting in front of large groups and well as in intimate settings with executives.
• Experience growing departments and scaling expertise to new markets.
• The ability to make complex inputs into clear, concise and actionable narratives.
• Exposure to TV, OOH, digital and particularly social campaign creation.
• Is based in Los Angeles or New York with the ability to travel for client and internal meetings, up to 10% of the year.
  

At Media.Monks, we believe in fostering an environment where a diversity of perspectives can thrive. We proactively work to design hiring processes that promote equity and inclusion while mitigating bias. We celebrate diversity and are committed to building a team that reflects the communities we serve. We welcome and encourage qualified applicants, from all backgrounds, who are excited to contribute to our mission.

Benefits

• Excellent, full coverage medical, dental, and vision insurance with employer-paid HRA
• Generous PTO and 15 company-wide holidays
• 401k with company contribution
• Paid parental leave
• Work-life balance with an emphasis on personal well-being
• Career growth in a disruptor space & entrepreneurial opportunities within the Media.Monks network
• A globally diverse & inclusive culture with employee resource groups such as S4 Melanin, Pride.Monks, Cultura.Monks, and more
• Authentic commitment to DEI efforts and sustainable growth. (Why Sir Martin Sorrell signed The Climate Pledge here)

Media.Monks has provided a compensation range that represents its good faith estimate of what Media.Monks may pay for the position at the time of posting. Media.Monks may ultimately pay more or less than the posted compensation range. The salary offered to the selected candidate will be determined based on job-related factors, but not based on a candidate's sex or any other protected status.

Salary Range

$250,000—$325,000 USD

Decoded, now part of Media.Monks and S4Capital, is a full-funnel marketing, advertising and design company creating breakthrough campaigns with unrivaled performance. Challenging convention, it took some of the best talent from strategy, creative, media, design and the DTC world and put together a new way of working to bridge the gap between meaningful storytelling, data-led optimizations and commerce. Decoded services global clients like T-Mobile, Intuit, Visa, CareerBuilder and SC Johnson from its offices in New York and Los Angeles.

Decoded Advertising is a new kind of agency, built from the ground up by award winning creatives, top data scientists and cutting-edge media people willing to defect from the old agency model to create smarter work. Decoded has the first truly integrated creative, tech and media process designed to drive better performance for clients by uncovering the levers that produce powerful ideas and drive real media performance. A spirit of curiosity, relentless creativity and data informed decision making define our culture and people.

In everything you do, you will be data driven at heart, leveraging core statistical principles to help us separate the signal from the noise, and ensure your strategic decisions are backed with analytical rigor.

Values

MISFITS WELCOME.

We don't want more of us, we need more of you. Because building something new requires new inputs, perspectives, personalities, skill sets. Helmets available upon request.

STAY CURIOUS.

Adventures don't start with answers. We move forward by questioning, wondering and learning. We ask "why" and "what if." Together, we'll discover what's next for creativity, media and marketing.

BE BRAVE ENOUGH TO FAIL.

Innovation requires experimentation. Experimentation relishes failure. With a bias toward action, leaps of faith and even some discomfort, chase down ideas, try new things – we got you.

IDEAS OVER EGOS.

In order to uncover what works, we need to make. A lot. So we put ideas above all else: titles, egos, pedigree be damned. We all work in service of great ideas.

TAKE PRIDE IN EVERYTHING YOU.

This is our company. Everything you do represents all of us. Obsess the details, sweat the charts, invest in your ideas. Let's build something to be proud of, piece by piece.