Svetlana Fateeva-Nalven

Throughout my career I was exposed to different aspects of creative strategy and product development from store design and architecture to directing videos and graphic design animations, from revamping the RTW category of a major luxury brand to orchestrating communications strategy for an iconic Parisian house.  

I am particularly interested in how cultural trends and social phenomena are reflected in fashion and design. I have created a web-site dedicated to the study of cultural anthropology in branding and filmed videos that demonstrated how a major luxury House went through a variety of social, cultural and economic changes. 

I have worked for major international Groups (LVMH, Strategy Department in Paris or Richemont Group), for local retailers and on for my own company. 

I have developed experience in Creative Strategy and Execution, in Team Management, Presentations to Top Management and Clients, Qualitative and Quantitative Data Analysis 

I have obtained a specialised MBA in luxury brand management  from ESSEC Business School in Paris. The Subject of Semiotics and Cultural Anthropology has interested me ever since and I tried to develop it on my own through my website and YouTube videos.