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Marquand

    Channel Marketing - Indianapolis, United States - Otava, Inc.

    Otava, Inc.
    Otava, Inc. Indianapolis, United States

    3 weeks ago

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    Description


    This position supports OTAVA's growth efforts by assisting in the development of marketing campaigns for the channel; conceptualizing and executing lead gen content; analyzing the effectiveness of marketing activities; preparing reports; and helping maintain our lead database.

    Responsibilities


    Work with channel partners to plan, create, and execute marketing tactics that provide a meaningful return on investment, including setting targeted marketing KPI performance goals.

    Coordinate and support live and virtual events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement.

    Drive an integrated marketing plan through our partners and amplify OTAVA's messaging alignment with our go-to-market objectives.
    Email campaign execution and reporting (A/B testing, audience segmentation, optimizing email campaigns for deliverability and engagement, etc.).
    Produce high-quality content, including written articles, website pages, emails, customer marketing copy, social media posts, and other mediums
    Implement and optimize marketing automation workflows, including lead nurturing, scoring, and segmentation.
    Administer joint Market Development Funds (MDF) investments with partners that maximize the impact of our co-marketing partnership agreements.
    Collaborate with channel, marketing, and sales leaders to extend OTAVA's awareness and drive growth
    Leverage vendor relationships and Marketing Development Funds (MDF) to maximize lead generation tactics
    Manage lead flow from capture through to closed/won, using HubSpot and as the current tech stack. This includes landing page strategy, qualification, nurture, scoring, and handoff to the sales team
    Analyze campaign performance, report, recommend and iterate on campaigns to drive increased ROI and ensure proper attribution
    Other activities as needed under the direction of the Sr. Director of Marketing to support overall marketing operations
    Experience

    2-5 years of marketing experience in the cloud or tech industry
    Experience managing agencies, vendors, and marketing budgets
    Extensive experience building an attribution model and user acquisition tactics
    Experience and highly knowledgeable with marketing automation tools and CRM systems (Salesforce, SalesLoft, HubSpot, etc.)

    Experience with the following:
    Atlassian Products, JIRA and Confluence, Microsoft 365 Products, WordPress,

    Adobe Creative Suite:
    Photoshop, Illustrator, InDesign, Premiere
    Experience working across various communications media.
    Experience working with both technical and creative teams
    Knowledge, Skills, & Abilities

    A blend of analytical and creative thinking, and ability to communicate around both. Top, middle, and bottom of funnel engagement techniques. Able to nurture and convert leads.

    Can design, launch, and manage email campaigns from the first draft of copy all the way to reporting and optimization.

    Detail-oriented & organized. Develop systems to keep projects on track.
    Self-starter with strong project management, prioritization skills, and hands-on execution ability.
    Outstanding communication skills, both written and spoken.
    Ability to analyze and interpret data to iterate and improve and make data-driven decisions and recommendations.
    Ability to take ownership of tasks and keep stakeholders informed of progress and blockers.
    Strong project management skills and attention to detail
    Education

    Bachelor's degree in business, marketing, design, or related field or equivalent experience


    What We Offer:


    Remote work, competitive salary ($5- 65K) plus bonus, 401(k) match, medical, dental, vision, and life insurance, uncapped PTO, paid volunteer time off, paid parental leave, and working with world-class co-workers who are just as dedicated and as awesome as you are.

    What about OTAVA?

    At OTAVA, we are people empowering people to enable growth and we are excited for you to join us


    As a global leader in secure, compliant, enterprise-class cloud hosting, we deliver a full range of solutions from colocation to private and hybrid cloud computing.

    We're creative thinkers who love to serve others, automate where possible, and change when required. Above all, we love to help our clients. We aim for superior client service in everything we do and strive to get even better.
    #J-18808-Ljbffr
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