- Ideates and develops the channel marketing strategy for Luxury and Upper Premium brands that drive sales and profitable growth across multiple channels
- Executes strategic marketing campaigns aligned with overall brand direction
- Closely collaborates with key internal stakeholders - including Sales, Brand Marketing, Product, Operations, Finance, and Global Regional Leads - to ideate programs that achieve goals.
- Contributes to the creation of KPI's. Measures programs, communicates results of sell-in & sell-through in markets. Provides solutions based on results.
- Act as Luxury point of contact for corporate sales team and agency reps
- Develop and activate customer promotions, programs, and integrated marketing plans, including brand specific displays, merchandising and POS assets
- Assists with the product launch process including post-launch maintenance in the channel
- Collaborate with digital marketing counterparts to coordinate customer specific marketing initiatives
- B.S. or B.A. in Marketing, Communications, or related business field
- 8+ years marketing experience, preferably in channel/customer marketing and brand management in a large, fast paced matrixed environment.
- Demonstrated knowledge of digital and traditional marketing channels.
- 5+ years of experience with project management and stage gate type frameworks.
- Strong ability to glean insights and tell a story from data, analytics and insights inspiring action and change
- Strong fiscal management skills with demonstrated record of improving efficiency of marketing spend
- Curious, creative, passionate, and innovative thinker - enthusiastic about the opportunities of the future and always in learning mode
- Skillful and impactful communicator with the ability to deliver presentations with poise, confidence, and authentic style
- Proven ability to establish relationships, trust and credibility and follow through on decisions
- Previous luxury brand or fashion experience or passion a plus.
- This role will require 20% travel, predominantly domestic.
- Culture: Recognized and award-winning reputation for equality, diversity and inclusion, flexibility, work-life balance, and more.
- Wellbeing: Comprehensive benefit plans; retirement, savings, tuition reimbursement, and employee incentive programs; resources for mental, physical, and financial wellbeing.
- Learning & Development: LinkedIn Learning access; internal opportunities to work on projects cross-company.
- Social Impact: Four employee-led and self-directed Business Resource Groups; Paid volunteer day annually; Employees share their time, skills and talent with charities and nonprofit organizations across the U.S. and around the globe.
- Hybrid Work Model: A hybrid work environment consisting of in-office and fully remote work.
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Sr. Manager, Channel Marketing - Indianapolis, United States - Masco
Description
Purpose:Delta Faucet Company is on an exciting growth trajectory, and it's unfolding in the luxury space. We invite you to be part of this journey - to bring your own passion for interior design, fashion and luxury products to our team.
The Senior Manager is responsible for diagnosing, analyzing, planning, and implementing programs to drive brand growth across all customer and influencer touchpoints. Using customer insights and collaborating with product and sales teams, you anticipate trends and use this knowledge and expertise to guide program development. You are the master of crafting a strategic approach to supporting sales channels, not just constructing a collection of tactics. You're passionate about connecting these things to create captivating initiatives that complement each other, driving brand relevance and business results.
Primary Responsibilities
At Delta Faucet Company, our people are our greatest assets. Here are some of the benefits we offer for your personal and professional growth:
At Delta Faucet Company, we view diversity as a mosaic of thoughts and perspectives that come from people's varied cultural backgrounds, experiences, education, career paths and other influences that make each of us unique. For us, inclusion means welcoming differing opinions, collaborating, allowing people to come to work as who they are and recognizing everyone's contributions. We know that in a diverse, inclusive company, ideas flow freely, all voices are heard, and all perspectives are valued. Delta Faucet Company continuously strives to be this kind of organization. Diversity and Inclusion (D&I) supports our inherent values, makes us more relevant to customers and consumers and inspires innovation. It is not a goal or a program; it is a vital ingredient in our formula for success and a key to our future growth.
Company: Delta Faucet Company
Full time
Hiring Range: $98, $154,220.00
Actual compensation may vary based on various factors including experience, education, geographic location, and/or skills.
Delta Faucet Company (the "Company") is an equal opportunity employer and we want to have the best available persons in every job. The Company makes employment decisions only based on merit. It is the Company's policy to prohibit discrimination in any employment opportunity (including but not limited to recruitment, employment, promotion, salary increases, benefits, termination and all other terms and conditions of employment) based on race, color, sex, sexual orientation, gender, gender identity, gender expression, genetic information, pregnancy, religious creed, national origin, ancestry, age, physical/mental disability, medical condition, marital/domestic partner status, military and veteran status, height, weight or any other such characteristic protected by federal, state or local law. The Company is committed to complying with all applicable laws providing equal employment opportunities. This commitment applies to all persons involved in the operations of the Company regardless of where the employee is located and prohibits unlawful discrimination by any employee of the Company.
Delta Faucet Company is an E-Verify employer. E-Verify is an Internet based system operated by the Department of Homeland Security (DHS) in partnership with the Social Security Administration (SSA) that allows participating employers to electronically verify the employment eligibility of their newly hired employees in the United States. Please click on the following links for more information.
E-Verify Participation Poster: English & Spanish
E-verify Right to Work Poster: English, Spanish
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