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Marquand

    Senior Manager of Marketing - Indianapolis, United States - Northern Impact LLC.

    Northern Impact LLC.
    Northern Impact LLC. Indianapolis, United States

    4 weeks ago

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    Description
    Overview

    Family owned and operated bridal boutique is looking to fill a Sr.

    Manager of Marketing position to build a cross-channel holistic marketing strategy for a nationally recognized bridal brand, and the first specialty curvy bridal brand.

    The Sr.

    Manager position will work with company leadership to drive an organic social and paid media strategy to drive online engagement and lead generation for the businesses.

    In addition, the position will work with store leadership and associates to generate bridal content to be distributed across social channels.

    The position will be responsible for coordinating any PR strategies alongside company leadership and manage updating website content and tracking.

    This individual will manage the cross-channel marketing strategy and become the primary point of contact for the company on all marketing execution activities.

    The Sr.

    Manager of Marketing will be directly responsible for marketing strategy execution, KPI management, paid media channel growth, organic social audience and engagement growth, and lead generation.

    The position will require a deep knowledge on paid media companies such as Google and Meta and social platforms such as Instagram, Threads, and TikTok.

    The role will act as the company's primary expert on currently implemented marketing strategies and future marketing trends to be deployed, ensuring that the company remains at the forefront of the bridal industry.

    Responsibilities

    Create and Manage the bridal marketing strategy for

    a nationally recognized bridal brand, and the first specialty curvy bridal brand

    Hold and manage weekly marketing alignment meetings and updates with company leadership, ensuring collaborative decision-making. Weekly updates include performance KPIs and previously completed activities and follow week's goals

    Deliver to company leadership monthly KPI reviews, retrospective on prior month activities, and goals for following month(s) activities

    Tactical media and budget planning and activation across all marketing channels, including Paid Media, SEO, email, and other marketing mediums

    Manage the marketing budget and expenses with responsibility to company leadership

    Own timelines and communication with the stores and company leadership

    Assess freelance opportunities to augment work capacity, including content creation activities or organic social posting and engagement

    Develop and grow all channels of marketing including email, paid media, and social

    Provide performance reporting and insights to drive continued improvement with the goal of driving website visits and lead generation

    Balance paid vs. non-paid marketing initiatives

    Investigate an email newsletter strategy that would open email acquisition opportunities to drive leads and appointments

    Manage web properties and enhance tracking to ensure performance

    Develop a weekly update schedule that ensures web properties are up-to-date with current information, events, and top designers and styles

    Enhance web tracking initiatives to build improved paid media capabilities, lowering the cost of acquisition of leads and appointments

    Deliver weekly and monthly performance reporting on web engagement, traffic, conversion of traffic to leads, and lead conversion to appointments

    Coordinate content creation activities across store teams

    Manage a weekly and monthly schedule of content creation to support organic social initiatives, in collaboration with store and company leadership

    Develop and manage a content storage strategy that enables for remote access and collaboration across multiple roles

    Launch a brand campaign and PR strategy to open the largest bridal location in the mid-west

    Build a brand, PR, and social strategy to grow awareness on the opening of the largest bridal location in the mid-west, with engagement goals in 10+ markets

    Develop KPI goals to assess performance of location opening initiatives

    Provide weekly performance and strategic updates related to location opening goals

    Select and be the primary point of contact for the PR firms within each market, including coordinating all PR activities across the identified markets

    Education & Experience

    Minimum Bachelor's Degree or equivalent experience in Marketing

    4 + years of experience as a marketing professional

    Experience leading marketing across multiple activation channels

    Experience with content development and organic social platforms

    Experience with PR firms

    Knowledge & Skills

    Clear communication and presentation skills

    Entrepreneurial mindset with the ability to think critically

    Willingness to put in more working hours when required

    Infrequent travel may be required

    #J-18808-Ljbffr

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