- Work with channel partners to plan, create, and execute marketing tactics that provide a meaningful return on investment, including setting targeted marketing KPI performance goals.
- Coordinate and support live and virtual events to be included as tactics in the overall marketing mix, and ensure there is a cohesive pre-event, at-event and post-event strategy to increase engagement.
- Drive an integrated marketing plan through our partners and amplify OTAVA's messaging alignment with our go-to-market objectives.
- Email campaign execution and reporting (A/B testing, audience segmentation, optimizing email campaigns for deliverability and engagement, etc.).
- Produce high-quality content, including written articles, website pages, emails, customer marketing copy, social media posts, and other mediums
- Implement and optimize marketing automation workflows, including lead nurturing, scoring, and segmentation.
- Administer joint Market Development Funds (MDF) investments with partners that maximize the impact of our co-marketing partnership agreements.
- Collaborate with channel, marketing, and sales leaders to extend OTAVA's awareness and drive growth
- Leverage vendor relationships and Marketing Development Funds (MDF) to maximize lead generation tactics
- Manage lead flow from capture through to closed/won, using HubSpot and as the current tech stack. This includes landing page strategy, qualification, nurture, scoring, and handoff to the sales team
- Analyze campaign performance, report, recommend and iterate on campaigns to drive increased ROI and ensure proper attribution
- Other activities as needed under the direction of the Sr.Director of Marketing to support overall marketing operations
- 2-5 years of marketing experience in the cloud or tech industry
- Experience managing agencies, vendors, and marketing budgets
- Extensive experience building an attribution model and user acquisition tactics
- Experience and highly knowledgeable with marketing automation tools and CRM systems (Salesforce, SalesLoft, HubSpot, etc.)
- Experience with the following:Atlassian Products, JIRA and Confluence, Microsoft 365 Products, WordPress, Adobe Creative Suite: Photoshop, Illustrator, InDesign, Premiere
- Experience working across various communications media.
- Experience working with both technical and creative teams
- A blend of analytical and creative thinking, and ability to communicate around both. Top, middle, and bottom of funnel engagement techniques. Able to nurture and convert leads.
- Can design, launch, and manage email campaigns from the first draft of copy all the way to reporting and optimization.
- Detail-oriented & organized. Develop systems to keep projects on track.
- Self-starter with strong project management, prioritization skills, and hands-on execution ability.
- Outstanding communication skills, both written and spoken.
- Ability to analyze and interpret data to iterate and improve and make data-driven decisions and recommendations.
- Ability to take ownership of tasks and keep stakeholders informed of progress and blockers.
- Strong project management skills and attention to detail
- Bachelor's degree in business, marketing, design, or related field or equivalent experience
-
Channel Marketing
1 week ago
Otava, Inc. Indianapolis, United StatesThis position supports OTAVA's growth efforts by assisting in the development of marketing campaigns for the channel; conceptualizing and executing lead gen content; analyzing the effectiveness of marketing activities; preparing reports; and helping maintain our lead database. · ...
-
Channel Marketing
5 days ago
Schurz Communications Indianapolis, United StatesThis position supports OTAVA's growth efforts by assisting in the development of marketing campaigns for the channel; conceptualizing and executing lead gen content; analyzing the effectiveness of marketing activities; preparing reports; and helping maintain our lead database. · ...
-
Manager, Global Channel Marketing
1 week ago
Genesys Indianapolis, United StatesGenesys empowers more than 7,500 organizations in over 100 countries to improve loyalty and business outcomes by creating the best experiences for customers and employees. Through Genesys Cloud, the #1 AI-powered experience orchestration platform, Genesys delivers the future of C ...
-
Sr Manager, Global Channel Marketing
1 week ago
Genesys Indianapolis, United StatesSr Manager, Global Channel Marketing & Communications page is loaded · Sr Manager, Global Channel Marketing & Communications · Apply · locations · Indianapolis, IN · Menlo Park (Flexible) · time type · Full time · posted on · Posted 2 Days Ago · job requisition id · JR ...
-
Digital Marketing Specialist
6 days ago
JDA Worldwide Indianapolis, United StatesJDA Worldwide is a full-service marketing agency with a 20-year track record of scaling revenue and global impact for purpose-driven brands. Our team specializes in brand, marketing, PR, and digital. Come join our optimistic, people-first culture. We believe the best is yet to co ...
-
Brand Manager
2 weeks ago
The Cisco Companies Indianapolis, United StatesThe CISCO Companies · 602 N. Shortridge Road · Indianapolis, IN 46219 · Company Description: The CISCO Companies, based in Indianapolis, Indiana distributes over 20,000 products to family-owned dealers across the Midwest on a weekly basis. Our wide range of products includes see ...
-
Senior Manager of Marketing
1 week ago
Northern Impact LLC. Indianapolis, United StatesOverview · Family owned and operated bridal boutique is looking to fill a Sr. Manager of Marketing position to build a cross-channel holistic marketing strategy for a nationally recognized bridal brand, and the first specialty curvy bridal brand. The Sr. Manager position will wo ...
-
Brand Manager
1 week ago
The CISCO Companies Indianapolis, United StatesThe CISCO Companies · 602 N. Shortridge Road Indianapolis, IN 46219 · Company Description: The CISCO Companies, based in Indianapolis, Indiana distributes over 20,000 products to family-owned dealers across the Midwest on a weekly basis. Our wide range of products includes seed, ...
-
Marketing Director
1 week ago
Women In Retail Leadership Circle Indianapolis, United StatesWhy Join Us: · The Ahimsa company is seeking a strategic, creative and motivated Marketing Director to join its dynamic, fun and fast growing team. · Ahimsa is a mindfully designed stainless steel dishware product line for children that is durable and made from naturally occurrin ...
-
Senior Manager of Marketing
1 week ago
Northern Impact Indianapolis, United StatesOverview · Family owned and operated bridal boutique is looking to fill a Sr. Manager of Marketing position to build a cross-channel holistic marketing strategy for a nationally recognized bridal brand, and the first specialty curvy bridal brand. The Sr. Manager position will wo ...
-
Marketing Manager
2 weeks ago
Echopath LLC Indianapolis, United StatesWe are seeking an experienced and dynamic Marketing Manager to join our team. The ideal candidate will be a strategic and creative thinker with a proven track record in developing and executing comprehensive marketing strategies. The Marketing Manager will be key in maintaining o ...
-
Social Media Coordinator
1 week ago
Lids Indianapolis, United StatesAbout Our Company: · Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Operating out of Indianapolis, IN, our retail stores offer officially licen ...
-
Business Development Manager
2 weeks ago
Cummins Indianapolis, United StatesBusiness Development Manager · Description · Business Development Manager · Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the wor ...
-
Business Development Manager
2 weeks ago
Cummins Indianapolis, United StatesBusiness Development Manager · Description · Business Development Manager · Our culture believes in POWERING YOUR POTENTIAL . We provide global opportunities to develop your career, make your community a better place and work with today's most innovative thinkers to solve the wor ...
-
Digital Marketing Manager
1 week ago
CMLH Indianapolis, United StatesJob Summary: · Cunningham Restaurant Group is searching for a Digital Marketing Manager to join the Marketing team in the Indianapolis Home Office, reporting to the Director of Marketing. The ideal candidate would possess strong knowledge and hands-on experience in digital marke ...
-
Indymca Indianapolis, United StatesAssociation Director of Marketing Technology and Digital Marketing · Association Office N Shadeland Ave Indianapolis, IN 46220, Indianapolis, Indiana, United States of America · Job Description · Posted Tuesday, May 14, 2024 at 4:00 AM | Expires Saturday, June 15, 2024 at 3:59 ...
-
Digital Marketing Specialist
4 days ago
JDA Worldwide Indianapolis, United StatesJDA Worldwide is a full-service marketing agency with a 20-year track record of scaling revenue and global impact for purpose-driven brands. Our team specializes in brand, marketing, PR, and digital. Come join our optimistic, people-first culture. We believe the best is yet to co ...
-
Human Resouces Department Indianapolis, United StatesAssociation Director of Marketing Technology and Digital Marketing · Association Office N Shadeland Ave Indianapolis, IN 46220, 6610 N Shadeland Ave, Indianapolis, Indiana, United States of America · Req #2548 · Tuesday, May 14, 2024 · Welcome to the YMCA of Greater Indianapoli ...
-
Brand Manager
1 week ago
The CISCO Companies Indianapolis, United StatesThe CISCO Companies · 602 N. Shortridge Road Indianapolis, IN 46219 · Company Description: The CISCO Companies, based in Indianapolis, Indiana distributes over 20,000 products to family-owned dealers across the Midwest on a weekly basis. Our wide range of products includes seed ...
-
Marketing Manager
1 week ago
ArabyAds Indianapolis, United StatesResponsibilities · Strategize and organize events with various function heads to enhance · Role: Marketing Manager · Location: Mumbai / Delhi · Responsibilities · Strategize and organize events with various function heads to enhance · visibility within specific groups, categ ...
Channel Marketing - Indianapolis, United States - Schurz Communications
Description
This position supports OTAVA's growth efforts by assisting in the development of marketing campaigns for the channel; conceptualizing and executing lead gen content; analyzing the effectiveness of marketing activities; preparing reports; and helping maintain our lead database.
Responsibilities
Remote work, competitive salary ($55 - 65K) plus bonus, 401(k) match, medical, dental, vision, and life insurance, uncapped PTO, paid volunteer time off, paid parental leave, and working with world-class co-workers who are just as dedicated and as awesome as you are.
What about OTAVA?
AtOTAVA, we are people empowering people to enable growth and we are excited for you to join us
As a global leader in secure, compliant, enterprise-class cloud hosting, we deliver a full range of solutions from colocation to private and hybrid cloud computing. We're creative thinkers who love to serve others, automate where possible, and change when required. Above all, we love to help our clients. We aim for superior client service in everything we do and strive to get even better.
