Brand Manager - Indianapolis, United States - The CISCO Companies

Description

The CISCO Companies

602 N. Shortridge Road Indianapolis, IN 46219

Company Description: The CISCO Companies, based in Indianapolis, Indiana distributes over 20,000 products to family-owned dealers across the Midwest on a weekly basis. Our wide range of products includes seed, lawn and garden supplies, farm supplies, feed ingredients, bird seed, and pet supplies. Founded in 1965, we have seen steady growth over the years. Come join our family and grow along with us.

Job Title: BrandMarketing Manager

Position Overview

This position will help to develop successful, long-term marketing strategies for our company's brands and to achieve growth in business. You will work closely with the Marketing Manager and different teams to ensure consistency through all marketing channels. Ultimately, you will identify opportunities to increase brand awareness and connect our brands and products with potential and current customers.

Responsibilities

Analyze brand positioning and devise innovative growth strategies through a variety of marketing channels including print, social media, email, websites, e-commerce, and promotional materials.

Communicate with and align company around the marketing of our brands

Monitor market trends, consumer activities, and competitors' activities

Work with company's leadership to establish budgets and sales goals

Measure and report performance of marketing campaigns

Provide marketing support to customer network

Assist with the event planning of CISCO's annual trade show

Provide support and marketing ideas for industry trade shows and events

Provide support to sales team, as needed

Work closely with division managers and agronomists on brand marketing strategies

Keep up to date with our audience's preferences and proactively suggest new marketing campaigns

Assist with other marketing tasks outside of company's brands, as time permits

Requirements

Proven ability to develop brand and marketing strategies

Excellent understanding of all marketing channels

Proven ability to successfully market through social media

Strong analytical skills and creativity

Degree in Marketing or a related field preferred

Knowledge in Microsoft Office

Proficient in Photoshop, InDesign, and/or Illustrator

Outstanding organizational and communication skills

Detail-oriented

Self-motivated

Benefits

Competitive pay plus bonus opportunity

Paid time off

Paid maternity and paternity leave

401K participation with employer match up to 5%

Group Health, Dental, Vision, and Supplemental Policies

Life Insurance - $50,000 provided by CISCO (term life plus accidental death & dismemberment)

Time off for volunteering (see handbook for policy details)

Holidays - Observed holidays plus two bonus days (see holiday schedule)

Positive, collaborative environment with great work-life balance