Jobs
>
Marquand

    Association Director of Marketing Technology and Digital Marketing - Indianapolis, United States - Human Resouces Department

    Human Resouces Department
    Human Resouces Department Indianapolis, United States

    1 month ago

    Show more Collapse job
    Default job background
    Description
    Association Director of Marketing Technology and Digital Marketing

    Association Office N Shadeland Ave Indianapolis, IN 46220, 6610 N Shadeland Ave, Indianapolis, Indiana, United States of America

    Req #2548
    Tuesday, May 14, 2024

    Welcome to the YMCA of Greater Indianapolis There has never been a better time to join the YMCA of Greater Indianapolis Our employees enjoy a diverse & inclusive environment and the opportunity to do cause-driven work to impact our communities through Youth Development, Healthy Living & Social Responsibility.

    If you are interested and have the skills and desire to make a difference, please continue by completing our online application.

    Thank you for your interest in our Y

    GENERAL FUNCTION

    Reports to SVP CMO and serves on the Marketing Leadership Team, working closely with Association Associate VPs of Marketing and of PR & Marketing Communications.

    Work will be done primarily on a remote basis. Some meetings and work in the Association Office, at YMCA facilities, and other offsite locations will be required

    SME responsible for optimization of website, social media platforms and email/MMS/SMS platforms (including oversight of customer journeys), and for ensuring an integrated marketing approach through the YMCA membership and program management platform (Reclique CORE), apps, in-Center channels, etc.

    Manages website, email/MMS/SMS, and other marketing technology partnerships as assigned, in collaboration with SVP CMO
    Recommends and oversees approved processes for integration of marketing technology and channels to increase marketing effectiveness and ensure a streamlined customer experience
    Monitors Google analytics, keywords and other marketing metrics for insights, reports findings and makes recommendations for improving efficiency and results
    Researches and recommends digital marketing and marketing technology best practices, keeping pace with technology innovations and emerging digital trends, and training or facilitating training as required
    Contributes to and helps maintain a professional work environment by demonstrating integrity, promoting teamwork and fostering positive communication

    KNOW HOW
    Bachelor's Degree in marketing, communication, business or related discipline
    Minimum 3-5 years' experience and demonstrated success in digital marketing, including automation and marketing content that attracts audiences and drives action across digital platforms leading to measurable results
    Technical aptitude and working familiarity with marketing technology tools and software including email/MMS/SMS automation (Salesforce Marketing Cloud preferred); website management (WordPress preferred); social media management (Hootsuite or similar); Adobe Creative Cloud; and databases and business systems
    Working understanding of website optimization; user experience; analytics; SEO and paid search; social media; email marketing; MMS/SMS; eCommerce; customer segmentation; lead generation and sales processes; marketing automation and AI
    Ability to generate, analyze, interpret and translate complex and varied inputs including digital behavioral data and analytics, market research, industry and competitive trends and more, into a clear, cohesive narrative that leads to actionable strategies
    Exceptional organizational and time management skills including effective project management and ability to lead and direct outside resources
    Ability to work independently and meet deadlines
    Ability to recognize challenges and opportunities, drive ideas, and map digital solutions todesired outcomes through marketing strategy, planning and workflows
    High EQ and adaptability under pressure

    and during times of rapid change
    Intellectual curiosity; optimistic about future possibilities and a catalyst for well-managed change

    ; thrives on continuous learning/teaching and collaboration
    Excellent written, verbal and visual communication skills

    PRINCIPLE ACTIVITIES
    Optimize technology investments, including oversight of implementations, user adoption and training for marketing software
    Manage relationships with internal marketing technology users and external vendors as required
    Work closely with cross-functional teams, including effective communication between marketing, membership, wellness, financial development, IT and external partners
    Develop strategies and programs to attract, engage and deepen relationships with members and participants, driving traffic and revenue, and maximizing efficiency of digital marketing channels
    Develop and execute a cohesive strategy and comprehensive calendar for digital marketing, marketing technology, content creation and web management in collaboration with Association Associate VPs of Marketing and of PR and Marketing Communications, and use expertise to expand digital engagement across multiple marketing channels
    Develop content as assigned for digital channels, including editing and repurposing existing content
    Lead, engage, influence and support partners across the organization to implement designed journeys, customizing content and experiences for multiple audiences and stages of engagement
    Identify, propose and oversee "cross-sell" and other digital marketing engagement opportunities through analysis, execution and evaluation
    Set, manage, report, evaluate and achieve digital analytics benchmarks and goals
    Leverage existing data and analytics and develop additional sources, as necessary, to inform strategy development, ongoing measurement and optimization
    Communicate results to key internal stakeholders

    and provide actionable insights
    Collaboratively lead and oversee content distribution to online channels (e.g., social media platforms) to increase web traffic and other engagement
    Manage the user experience of the website
    Oversee the proper maintenance and updating of the website by ensuring processes are established and followed in a timely manner
    Stay up to date on trends, tools and insights within digital marketing, AI and automation, serving as a marketing technology resource
    Create vision and roadmap for developing digital marketing excellence and new capabilities in alignment with strategic goals and improving processes and performance
    Other duties as assigned

    It is the policy of the YMCA of Greater Indianapolis to provide equal employment opportunity to employees and candidates for employment.

    Accordingly, there shall be no discrimination against any employee or candidate for employment due to race, color, religious creed, sex, national origin, age, citizenship, disability or against disabled veterans and veterans of the Vietnam era.

    This policy is applicable to the policies governing recruitment, hiring and placement, promotion, training, compensation, employment environment, and separation or termination.

    Compliance with this policy is the personal responsibility of all personnel, especially those whose duties are related to the hiring of new employees and the status or tenure of current employees.

    Further, as an Equal Opportunity Employer, the company will cooperate fully in the implementation of applicable laws and executive orders.

    Association Office N Shadeland Ave Indianapolis, IN 46220, 6610 N Shadeland Ave, Indianapolis, Indiana, United States of America

    #J-18808-Ljbffr

    We have other current jobs related to this field that you can find below

  • Blue Signal Search

    Digital Marketing Analyst

    1 week ago

    Blue Signal Search Indianapolis, United States

    Digital Marketing Analyst · Our client is a well-established Internet Service Provider (ISP) company offering a range of connectivity solutions spanning from the residential to enterprise levels. They utilize a variety of innovative fiber and splicing technologies to remain on t ...

  • Prolific

    Digital Marketing Specialist

    2 weeks ago

    Prolific Indianapolis, United States Permanent

    JDA Worldwide is a full-service marketing agency with a 20-year track record of scaling revenue and global impact for purpose-driven brands. Our team specializes in brand, marketing, PR, and digital. Come join our optimistic, people-first culture. We believe the best is yet to co ...

  • AGS Capital, LLC

    Digital Marketing Specialist

    6 days ago

    AGS Capital, LLC Indianapolis, United States

    The Digital Marketing Specialist at AGS Capital thrives on creativity, learning new platforms and new · techniques, and keeping up with digital marketing trends. You'll be hands-on, working with a small team · to develop and implement digital marketing content and strategies to ...

  • JDA Worldwide

    Digital Marketing Specialist

    1 day ago

    JDA Worldwide Indianapolis, United States

    JDA Worldwide is a full-service marketing agency with a 20-year track record of scaling revenue and global impact for purpose-driven brands. Our team specializes in brand, marketing, PR, and digital. Come join our optimistic, people-first culture. We believe the best is yet to co ...

  • Cunningham Restaurant Group

    Digital Marketing Manager

    1 week ago

    Cunningham Restaurant Group Indianapolis, United States

    Cunningham Restaurant Group is searching for a Digital Marketing Manager to join the Marketing team in the Indianapolis Home Office, reporting to the Director of Marketing. The ideal candidate would possess strong knowledge and hands-on experience in digital marketing operations. ...

  • AEG

    Director of Digital Marketing

    1 week ago

    AEG Indianapolis, United States

    Indy Ignite - Director of Digital Marketing · Job Description: · We are seeking a highly skilled and innovative Director of Digital Marketing to join our professional volleyball business team. In this role, you will be responsible for developing and executing our digital market ...

  • Global Channel Management

    Digital marketing specialist

    1 week ago

    Global Channel Management Indianapolis, United States

    Job Description: · Digital marketing specialist needs 3-5 years' experience in digital marketing, social media, and/or graphic design · Digital marketing specialist requires: · Content writing experience · Demonstrated ability to work with complexity and provide simple, yet eloq ...

  • Toyota Material Handling

    Digital Marketing Analyst

    2 weeks ago

    Toyota Material Handling Indianapolis, United States

    Position Summary · Toyota Material Handling, Inc. is seeking a qualified candidate to join our Marketing team as the Digital Marketing Analyst I. You will be responsible for analyzing the effectiveness of all marketing tactics through multiple channels. You will be expected to d ...

  • Cloverleaf Care

    Digital Marketing Executive

    2 weeks ago

    Cloverleaf Care Indianapolis, United States

    NOTE : This is a remote position located in India - pan India. · Cloverleaf Care has an immediate opening for a Digital Marketing Executive. This is a · remote position · ***located in India - pan India***. · We are a ***direct employer*** and not a recruitment agency. · You ...

  • Global Channel Management

    Digital marketing specialist

    3 weeks ago

    Global Channel Management Indianapolis, United States

    About the job Digital marketing specialist · Digital marketing specialist needs 3-5 years experience in digital marketing, social media, and/or graphic design · Digital marketing specialist requires: · Content writing experience · Demonstrated ability to work with complexity ...

  • Global Channel Management

    Digital marketing specialist

    21 hours ago

    Global Channel Management Indianapolis, United States

    Job Description: Digital marketing specialist needs 3-5 years' experience in digital marketing, social media, and/or graphic design Digital marketing specialist requires: Content writing experience Demonstrated ability to work with complexity and provide simple, yet eloquent solu ...

  • AGS Capital, LLC

    Digital Marketing Specialist

    1 week ago

    AGS Capital, LLC Indianapolis, United States

    The Digital Marketing Specialist at AGS Capital thrives on creativity, learning new platforms and new · techniques, and keeping up with digital marketing trends. Youll be hands-on, working with a small team · to develop and implement digital marketing content and strategies to ...

  • AGS Capital, LLC

    Digital Marketing Specialist

    5 days ago

    AGS Capital, LLC Indianapolis, United States

    The Digital Marketing Specialist at AGS Capital thrives on creativity, learning new platforms and new · techniques, and keeping up with digital marketing trends. You'll be hands-on, working with a small team · to develop and implement digital marketing content and strategies to o ...

  • Controlled Holdings

    Digital Marketing Automation Manager

    4 days ago

    Controlled Holdings Indianapolis, United States

    Digital Marketing Automation Manager · Controlled Holdings, an 'Indiana Best Places to Work' and an award-winning distributor of HVAC controls, is currently seeking a knowledgeable and creative Digital Marketing Automation Manager to join our team. · This position would work with ...

  • AEG

    Manager, Digital Marketing

    1 week ago

    AEG Indianapolis, United States

    Job Title · Manager, Digital Marketing (Email/Website) · Reports to · Director, Marketing & Advertising · JOB DESCRIPTION · Summary/Objective · The Manager, Email & Website Marketing serves the Marketing department. Their focus is the execution of email, messaging, and w ...

  • USA Football

    Manager, Digital Marketing

    1 week ago

    USA Football Indianapolis, United States

    USA Football, founded in 2002, designs and delivers premier educational, developmental, and competitive programs to lead, strengthen, and grow the sport of football. · As the sport's governing body, a member of the U.S. Olympic & Paralympic Committee (USOPC), and the United State ...

  • Blue Signal LLC

    Digital Marketing Analyst

    1 week ago

    Blue Signal LLC Indianapolis, United States

    Dig · it · a · l · Marketing · Analyst · Our client is a well-established Internet Service Provider (ISP) company offering a range of connectivity solutions spanning from the residential to enterprise levels. They · utilize · a variety of innovative fiber and splicing tec ...

  • Lids

    Sr. Digital Marketing Manager

    2 weeks ago

    Lids Indianapolis, United States

    Press Tab to Move to Skip to Content Link · Select how often (in days) to receive an alert: · Lids Sports Group is the largest licensed sports retailer in North America, selling fan and fashion-oriented headwear and apparel across the US, Canada, Mexico, Europe, and Australia. Op ...

  • Controlled Holdings

    Digital Marketing Automation Manager

    1 week ago

    Controlled Holdings Indianapolis, United States

    · Digital Marketing Automation Manager · Controlled Holdings, an 'Indiana Best Places to Work' and an award-winning distributor of HVAC controls, is currently seeking a knowledgeable and creative Digital Marketing Automation Manager to join our team. This position would work wi ...

  • Flint Analytics

    Paid Search Digital Marketing Associate

    2 weeks ago

    Flint Analytics Indianapolis, United States

    Overview: · We're looking for someone to be our next search marketer who loves Excel and has a strong attention to detail. The Paid Search Digital Marketing Associate will work to help our PPC team execute on client search marketing campaigns. You will help optimize content, exec ...