- Start with People First
- Own It
- Solve Problems at Their Core
- Never Stop Learning
- Demand Excellence, Not Perfection
- Operate with Urgency
- Work Hard While Having Fun
- Develop and execute email marketing campaigns to engage and nurture our audience.
- Analyze email performance metrics and optimize campaigns for better results.
- Implement segmentation and personalization strategies to enhance email effectiveness.
- Develop and execute the company's marketing automation strategy in alignment with business objectives.
- Identify opportunities to automate marketing processes to improve efficiency and effectiveness.
- Oversee and manage marketing automation platforms (e.g., HubSpot).
- Ensure proper setup, integration with other tools, and data integrity within the platform.
- Create and optimize automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses.
- Utilize dynamic content and personalization to enhance engagement.
- Implement lead scoring and lead segmentation strategies to prioritize and qualify leads.
- Collaborate with sales teams to ensure seamless lead handoff and follow-up.
- Monitor and analyze marketing automation performance metrics.
- Use data insights to make data-driven decisions and recommend improvements to enhance campaign effectiveness.
- Conduct A/B testing and multivariate testing of automation workflows to optimize performance.
- Continuously improve automation processes and campaigns based on results.
- Train and support marketing and sales teams on utilizing marketing automation tools effectively.
- Serve as the go-to resource for automation-related inquiries and troubleshooting.
- Supervise and mentor a team of direct reports responsible for various marketing functions, including paid digital advertising and social media.
- Provide guidance, set targets, and conduct performance evaluations to ensure team success.
- Bachelor's degree in Marketing, Communications, or related field
- 5+ years in Digital Marketing
- 2+ years of management experience
- Experience with digital marketing functions including email marketing, paid and organic social, display advertising, paid search, SEO, ABM
- Prior experience working in Hubspot or other marketing automation platforms
- Creative innovator who stays up-to-date on current marketing trends
- Exceptional organization, presentation, and communication skills
- We take ourselves lightly and our work seriously
- Our employee initiatives promote work-life balance
- We believe in our products - enthusiasm pays the bills
- We feel passionately that teamwork has cultivated our success
- We push our employees to grow professionally and personally
- On Wednesdays we... Eat donuts
- Competitive Pay
- Generous PTO, including your Birthday off (HBD)
- Full Medical & Ancillary Benefits
- Interactive Wellness Program
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Digital Marketing Automation Manager - Indianapolis, United States - Controlled Holdings
5 days ago
Description
Digital Marketing Automation Manager
Controlled Holdings, an 'Indiana Best Places to Work' and an award-winning distributor of HVAC controls, is currently seeking a knowledgeable and creative DigitalMarketing Automation Manager to join our team.
This position would work with several different brands within our Controlled Holdings portfolio including Jackson Systems & Supply, iO HVAC Controls and Specified Controls.
Our Values:
Key Responsibilities:
Email Marketing:
Marketing Automation Strategy:
Platform Management:
Campaign Development:
Lead Management:
Data Analysis:
Testing and Optimization:
Training and Support:
Team Leadership:
Qualifications:
Why join our team?
The Perks:
Together at Controlled Holdings, we are committed to doing business better. We brainstorm nonstop, drink too many Diet Cokes, and deliver the best product in HVAC controls. What's more - we have a lot of fun doing it Your career here will be fun, everchanging, and incredibly rewarding.
