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    Digital Marketing Automation Manager - Indianapolis, United States - Controlled Holdings

    Controlled Holdings
    Controlled Holdings Indianapolis, United States

    2 weeks ago

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    Description

    Digital Marketing Automation Manager

    If you think you are the right match for the following opportunity, apply after reading the complete description.

    Controlled Holdings, an 'Indiana Best Places to Work' and an award-winning distributor of HVAC controls, is currently seeking a knowledgeable and creative DigitalMarketing Automation Manager to join our team.

    This position would work with several different brands within our Controlled Holdings portfolio including Jackson Systems & Supply, iO HVAC Controls and Specified Controls.

    Our Values:

    • Start with People First
    • Own It
    • Solve Problems at Their Core
    • Never Stop Learning
    • Demand Excellence, Not Perfection
    • Operate with Urgency
    • Work Hard While Having Fun

    Key Responsibilities:

    Email Marketing:

    • Develop and execute email marketing campaigns to engage and nurture our audience.
    • Analyze email performance metrics and optimize campaigns for better results.
    • Implement segmentation and personalization strategies to enhance email effectiveness.

    Marketing Automation Strategy:

    • Develop and execute the company's marketing automation strategy in alignment with business objectives.
    • Identify opportunities to automate marketing processes to improve efficiency and effectiveness.

    Platform Management:

    • Oversee and manage marketing automation platforms (e.g., HubSpot).
    • Ensure proper setup, integration with other tools, and data integrity within the platform.

    Campaign Development:

    • Create and optimize automated marketing campaigns, including email drip campaigns, lead nurturing sequences, and triggered responses.
    • Utilize dynamic content and personalization to enhance engagement.

    Lead Management:

    • Implement lead scoring and lead segmentation strategies to prioritize and qualify leads.
    • Collaborate with sales teams to ensure seamless lead handoff and follow-up.

    Data Analysis:

    • Monitor and analyze marketing automation performance metrics.
    • Use data insights to make data-driven decisions and recommend improvements to enhance campaign effectiveness.

    Testing and Optimization:

    • Conduct A/B testing and multivariate testing of automation workflows to optimize performance.
    • Continuously improve automation processes and campaigns based on results.

    Training and Support:

    • Train and support marketing and sales teams on utilizing marketing automation tools effectively.
    • Serve as the go-to resource for automation-related inquiries and troubleshooting.

    Team Leadership:

    • Supervise and mentor a team of direct reports responsible for various marketing functions, including paid digital advertising and social media.
    • Provide guidance, set targets, and conduct performance evaluations to ensure team success.

    Qualifications:

    • Bachelor's degree in Marketing, Communications, or related field
    • 5+ years in Digital Marketing
    • 2+ years of management experience
    • Experience with digital marketing functions including email marketing, paid and organic social, display advertising, paid search, SEO, ABM
    • Prior experience working in Hubspot or other marketing automation platforms
    • Creative innovator who stays up-to-date on current marketing trends
    • Exceptional organization, presentation, and communication skills

    Why join our team?

    • We take ourselves lightly and our work seriously
    • Our employee initiatives promote work-life balance
    • We believe in our products - enthusiasm pays the bills
    • We feel passionately that teamwork has cultivated our success
    • We push our employees to grow professionally and personally

    The Perks:

    • On Wednesdays we... Eat donuts
    • Competitive Pay
    • Generous PTO, including your Birthday off (HBD)
    • Full Medical & Ancillary Benefits
    • Interactive Wellness Program

    Together at Controlled Holdings, we are committed to doing business better. We brainstorm nonstop, drink too many Diet Cokes, and deliver the best product in HVAC controls. What's more - we have a lot of fun doing it Your career here will be fun, everchanging, and incredibly rewarding.

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