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Product Marketing Manager - Washington, United States - CoreView
Description
Job Description
Job DescriptionAbout CoreView and Simeon Cloud
CoreView is the #1 Microsoft 365 management platform for IT teams who are transforming the way they run their Microsoft 365 stack. Simeon Cloud, a CoreView company, is a robust configuration as code solution for implementing governance and automation for modern digital workplaces using Microsoft 365. Combined, this suite of tools is the only platform on the market that provides a holistic approach to satisfy IT and business governance requirements for Microsoft 365, from internal policies, external regulations, and day-to-day operations.
CoreView is proud to be a Microsoft AI Cloud Partner and our solutions are available in the Azure Marketplace. We are committed to working exclusively with the global network of Microsoft resellers, solution integrators and managed service providers. For more information, please visit and
Job Summary
We are seeking an experienced individual to join our team as Product Marketing Manager.
The Product Marketing team at CoreView is a blend of content creation, sales enablement, and strategic positioning. The objective of all of our work is to make it easy for customers to see the full value of our incredible product offering and to establish CoreView as the undisputed leader in its category.
We are seeking a highly motivated individual with at least 2-3 years experience delivering product marketing in a B2B tech context.
Responsibilities
· Product Marketing Planning & Strategy - working with the Senior Director of Product Marketing, you will work together to build the long-term strategy of the function and to determine quarterly goals
· Content Creation - you will be responsible for content conception, writing, and ensuring a customer-centric design for whitepapers, datasheets, blogs, videos, sales decks, battlecards, and sales enablement.
· Sales Enablement - you will be responsible for sales onboarding and enablement tasks. This includes delivery, conception, and design of the content.
· Product Launches - oversee the end-to-end product marketing strategy for product launches and new feature releases. Operational management of and collaboration with wider marketing, sales, and product stakeholders.
· Competitive Analysis - you will be responsible for researching and gathering competitive intelligence on the wider market and other vendors in the space with the goal of creating strategies that sales can use
· Study Market Trends - Develop an understanding of all aspects of your product, including market trends, analyst sentiment, customer requirements, usage and buying behavior, partner ecosystem behavior, and competitor offerings to apply to all aspects of your role.
Requirements
Key Attributes
· Strong Communication & Storytelling Skills - you're able to turn technical detail into compelling stories. Experience in translating technical product information into stories of how technology helps people and impacts business.
· Excellent Interpersonal Skills - you have a strong positive mindset and the ability to share your ideas thoughtfully while always remaining open to feedback across the business.
· Sales/Channel Knowledge - you ideally have some experience selling, speaking on the phone, leading meetings, and closing deals in a B2B tech context
· Cross-Functional Work Experience - you're able to navigate the uniquely cross-functional world of product marketing. You understand the world of sales, marketing, and product and can work with all three areas
· Customer-Centric Mindset - you create messaging that is strategic, technical on point, but also extremely easy for the customer to understand. You always ask, "what are the problems our customers have and what do we have that can help then?"
· Technical Knowledge - You're comfortable reading product documentation, speaking with SEs & Product teams, and doing the extra work to become an internal and external expert on our product offering and the market at large.
· Growth Mindset - You're always looking to grow and improve your skillset. You're able to balance confidence with humility and are open to feedback as our team grows together.
Required Experience:
· Proven track record of success in product marketing within B2B tech
· Minimum 2-3 years experience delivering product marketing in a B2B tech context
Preferred Experience:
· Strong Sales Experience with history of cold calls, customer meetings, managing pipeline, and closing deals
· Experience of public speaking
· Technical knowledge of M365, ENTRA ID, Active Directory, Exchange, Teams, SharePoint, Intune, Defender, OneDrive, and other associated technology
· Broad experience of SaaS, Cloud, DevOps, Agile, and Cyber Security
· Experience creating video content