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    Analyst, Paid Search - Boston, United States - Havas Media Network

    Havas Media Network
    Havas Media Network Boston, United States

    4 weeks ago

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    Description

    Havas Media Network North America, the Media Experience agency, is looking for an Analyst to join the Paid Search Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.

    This is an entry-level role in performance media to learn the technical aspects and basics of running search marketing, SEO, display, affiliate, and other performance media campaigns. Primarily, the role will support the team in the data analysis, campaign optimization, and management of client performance media accounts

    A DAY IN THE LIFE MIGHT LOOK LIKE:

    • Managing daily spend in line with targets and approved monthly budgets
    • Use campaigns & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords)
    • Put forward testing and new optimization ideas to drive campaign performance Bid Management & Optimization
    • Manual bid optimization
    • Utilizing bid management tools such as Kenshoo, DS3, and Marin to optimize accounts according to client targets
    • Budget management ensuring budgets are correctly optimized and managed according to forecast and/ or plans
    • Ad optimization: analysis and new ad creation, with regular a/b testing
    • Competitor monitoring monitor and analyze competitor activity through competitor monitoring technology providing key insight and trends to clients
    • Create and ensure accurate reporting to account/client specifications & KPIs
    • Monitor & analyze data, via daily, weekly, and monthly reports, or on an ad hoc basis to drive optimization decisions and effectively manage performance
    • Ensure client accounts are maintaining performance against targets/objectives
    • Interpret and share performance reporting data for clients on a regular/ ad-hoc basis
    • Accurate and timely billings and reconciliation
    • Proactively reach out to colleagues to provide support to other clients
    • Continually seek out areas to continue learning and developing your skill set

    WHAT YOULL NEED/SKILLS:

    • Prior internship or familiarity with media advertising
    • Bachelor's degree from a four-year college or university
    • Proficiency with MS Office (Word, Excel, PowerPoint)

    WHO YOU ARE:

    • Self-motivated, with the ability to multi-task and prioritize under tight deadlines
    • Comfortable pivoting based on changing needs and dynamics
    • Takes initiative to proactively set the strategic agenda for clients and the team
    • Detail oriented & comfortable with data-driven arguments

    ABOUT HAVAS MEDIA GROUP NORTH AMERICA:

    Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media the media channels, moments, and brands that really move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.

    Our global mission to make a meaningful difference starts at home because we cant grow if our people cant grow. Its this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients, to the inclusive programs that prioritize our peoples needs and the needs of our community. Our Values are the basis of our decision-making at Havas Media Networkfrom the clients we seek to the talent we attract, to what we reward and recognize in our staff, to how we reinforce these values of Taking the Lead, Having a Voice, and Showing We Care on a daily basis.

    We are part of Havas Group, owned by Vivendi, one of the world's largest integrated content, media, and communications groups. Globally, we are home to more than 10,000 specialists across 150 countries worldwide, with 69 Villages. Our North American clients include PNC Bank, Fidelity Investments, Dolce & Gabbana, Sanofi, and many others. Our most important asset however is our talent. We hope you agree

    Compensation - $50,000 - $55,000 annually

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