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    Director, Paid Search - Boston, United States - AMP Limited

    AMP Limited
    AMP Limited Boston, United States

    1 month ago

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    Description
    Position is Hybrid but needs to be based in Boston Metro Area


    Thank you for your interest in AMP Agency The role we are looking to fill is for a Director, Paid Search.

    You will be responsible for leading the SEM team at AMP, and will directly report into the Vice President of Media.

    You will develop and lead the team in developing best in class strategies and management of Paid Search campaigns.

    In this role you will collaborate across agency teams to establish the practice in developing integrated media plans and measurement framework for digital-focused plans that cover the entire decision journey.

    The ideal candidate will bring forth a strong point of view and passion for the client's business and will be a thoughtful decision maker.

    Must haves include at least 7 years of relevant SEM/PPC strategy and executional experience with a minimum of 4 years of team development and leadership.


    Qualifications:
    Bachelor's degree required

    7+ years paid search experience

    4+ years team leadership experience

    Prior experience leading channel strategy, approach and plan development for paid search

    In-depth experience managing campaigns within Google Ads, and Bing Ads

    Ecommerce search experience required including experience with Google Shopping Ads, Performance Max campaigns, Google Merchant Center & product feeds

    Experience managing retail sponsored campaigns on Amazon, Walmart, Target etc

    Google AdWords certification (Fundamentals & Advanced) Certification required


    Bonuses:
    Previous experience managing or mentoring at least 5 people

    Advanced computer skills, proven proficiency in Excel, PowerPoint and Google Docs


    Responsibilities:
    Act as a leader within client media team and the Media Department at large

    Inspire creativity, confidence and enthusiasm among team members

    Create meaningful strategic approach by applying insights around client's business/brand, the consumer journey and the marketplace

    Seek out new opportunities, collaborate with analytics team continually optimize for short and long term performance

    Responsible for consistency and quality of internal plan and budget documents

    Ensure that plan execution stays on strategy and that cadenced optimization/maintenance occurs

    Manage and mentor team inclusive of establishing ways of working for Paid Search

    Active leadership in meetings/brainstorm sessions

    Direct and manage the team with regards to the daily workflow of all paid search campaigns, including proposal development, campaign activation & maintenance, performance readouts

    Comfortable with ambiguity and quickly adjusts thinking and actions should the realities of a situation shift

    Immerses self in clients' business:
    understanding their goals, external economic environment, industries; also know their business model, how it is performing and what success looks like

    Ensure best practice and innovation in all search activities; ensure knowledge sharing across teams

    Liaise with other media teams to share and learn strategies internally to ensure the innovative ideas/new tactics and strategies are always considered

    An active participant in refining and enhancing the Media Department's contribution to the advancement of AMP's current and future clients

    Contribute to new business development and pitches when required

    #J-18808-Ljbffr

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