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    Sales Manager - Lexington, United States - Nexstar Broadcasting

    Nexstar Broadcasting
    Nexstar Broadcasting Lexington, United States

    3 weeks ago

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    Description

    The Sales Manager is responsible for co-leading the day-to-day operations of the Sales department, including development of new business and achievement of revenue goals across Broadcast and Digital Platforms.

    Essential Duties & Responsibilities:

    • Provides leadership for the broadcast/digital sales teams
    • Makes decisions regarding hiring, evaluation, promotion and termination of employees
    • Develops and executes sales strategies which result in exceeding revenue targets in local, new business and digital revenue
    • Drives new business development
    • Manages inventory and revenue forecasting
    • Manages recruitment, training, evaluation, and development of sales professionals
    • Prepares budgets and approves budget expenditures
    • Manages Accounts Receivable
    • Develops and cultivates client relationships alongside Account Executives

    Requirements & Skills:

    • Bachelor's degree in Marketing, Advertising or Mass Communications, or a related field, or an equivalent combination of education and work-related experience
    • Minimum three-five years of media sales experience
    • Fluency in English
    • Excellent communication skills, both oral and written
    • Valid driver's license with an acceptable driving record
    • Experience guiding, directing and motivating personnel, including setting and monitoring performance standards
    • Experience establishing long-range objectives and specifying the strategies and actions to achieve them
    • Ability to identify the developmental needs of others and to coach, mentor or otherwise help others to improve their knowledge or skills
    • Proficiency with computers, telephones, copiers, scanners, and other office equipment
    • Experience with Wide Orbit Traffic, Strata, Matrix, Nielsen and ComScore is preferred
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