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    Sr. Product Marketing Manager Box - Redwood City, United States - Hollywood IT Society

    Hollywood IT Society
    Hollywood IT Society Redwood City, United States

    5 days ago

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    Description
    WHAT IS BOX?

    Box is the market leader for Cloud Content Management. Our mission is to power how the world works together.

    Box is partnering with enterprise organizations to accelerate their digital transformation by creating a single platform for secure content management, collaboration and workflow.

    We have an amazing opportunity to further establish ourselves as leaders in the space, and we need strong advocates to help us achieve that goal.


    By joining Box, you will have the unique opportunity to help capture a majority of this developing market and define what content management looks like for the digital enterprise.

    Today, Box powers 100,000+ businesses, including many top Fortune 500 companies who trust our secure collaboration platform to manage the entire content lifecycle.


    WHY BOX NEEDS YOU
    Box solves important business problems for customers of all sizes, in every industry. We are growing fast. Real fast. Every business in the world is looking to modernize the way that they work.

    The Box Content Cloud is ideally positioned to help enterprises transform how people manage their content and execute their mission-critical workflows.

    As a product marketer for key enterprise content management and workflow capabilities at Box, you're responsible for developing positioning, messaging, and integrated go-to-market plans to drive awareness and adoption, and have fun while doing so You'll collaborate with various teams including product management, business development, sales, and customer success to deliver exceptional value to our customers.

    And you'll help define what the future of work looks like — both at Box and for our customers.


    WHAT YOU'LL DO
    Develop and drive the overall go-to-market plan for enterprise content management, metadata and workflow capabilities including product launches, pricing/packaging, positioning/messaging and field enablement

    Develop compelling, differentiated messaging, with a clear understanding of the target customer/audience, competition and the use cases we are able to address

    Manage and execute the cross-functional implementation of the product launch plan partnering with Brand, PR, demand generation teams

    Develop content for external marketing channels (blog posts, presentations, 1-pagers, e-books, thought leadership) as well as for GTM team enablement (outbound plays, battle cards, pitch decks, webpages, call scripts, email templates)

    Engage directly with prospects and customers to learn about their ECM, content, metadata and workflow needs, and educate them about the Box Content Cloud

    Actively partner with the product team and influence the product roadmap based on customer insight, market research, customer adoption, and market awareness

    Contribute to analyst briefings, evaluations and reports to establish the Box Content Cloud as a market leader

    Above all else, you will serve as a passionate advocate and collaborative leader who brings together marketing, sales, customer success, and product teams to drive business results


    WHO YOU ARE
    4+ years in SaaS product marketing, including experience in the traditional Enterprise Content Management (ECM) space

    Ideally have worked in OpenText, Documentum, Hyland, Alfresco etc.

    Comprehensive knowledge of the enterprise sales cycle... understanding the requirements for seller success

    Ability to thrive in a fast-paced environment juggling multiple deliverables, and a bias for action

    Proven track record of a "test and learn approach" to decision-making, including being comfortable iterating based on data

    Cross-functional collaborator with ability to influence key stakeholders and execs

    Strong business acumen with an understanding of what keeps executives up at night

    #J-18808-Ljbffr
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