Marketing Director, Demand Generation - Austin, United States - Buildxact Ltd.

Description

Buildxact is a tech company that provides builders and trades with simple online business tools.

We help our customers get ahead and stay ahead with estimating and job management software to manage the job end-to-end, from first contact and quote to final invoice.

Our cloud software is now used to estimate and manage hundreds of millions of dollars of profitable construction jobs across Australia, New Zealand and North America.

We are in scale-up mode, continuing to expand our business globally.

Our Marketing team is driven to make a positive difference to every player in the residential building & trade ecosystem and are passionate about our products and the value they bring.

We inspire our customers to revolutionize their ways of working so they are more productive, professional, time rich and ultimately successful.

The Director, Digital Marketing is responsible for developing and implementing seamless Demand Gen marketing strategy across paid and non-paid marketing channels including CRO for the website.

This individual leads a group of high-performing specialists in the digital marketing domain in the execution of paid and non-paid marketing channels to drive traffic and generate leads and sales.

What you'll nail
Develop global strategy across demand gen channels, campaigns, and website optimization to achieve company and marketing OKRs
Mentor and manage demand gen marketers, web developer, and agency partners to grow and achieve their functional goals
Manage marketing budget, planning, forecasting, and allocation to maximize performance and results
Partner with Revenue Operations and Data teams to improve channel attribution and reporting
Continuous review and improvement of Buildxact company websites with a focus on metrics and best practices to improve conversions
Develop company-wide organic and paid social media strategy, specifically focusing on strategic and scalable initiatives
Develop, scale, and diversify paid channels including SEM, paid social, PPC, video, display, etc
Ownership for SEO strategy, growth, managing web developer and partnering with cross functional teams to evangelize SEO internally
Collaborate with Sales to continually optimize marketing lead conversion rates and own the company Marketing Qualified Leads (MQLs) KPI
Provide data-driven insight and recommendations to improve user acquisition channel strategies, campaign performance, and increase conversions
Formalize and build out testing framework and iterations to improve, analyze performance. implement winning variations, and share learnings
Develop, own and drive OKRs for Demand Gen team
Your toolkit
A continuous desire for growth and to learn about new technologies
A focus on critical thinking and efficient problem solving
Metrics-driven with an analytical approach to strategic initiatives
An informal, but professional style that is respectful to the individual and company values
Empowers and enables team members to achieve outcomes
Effectively manages project and timeliness in a collaborative approach and style
Drives business outcomes through digital channels, managing digital transformation programs and improving systems and processes
Data driven, on top of the numbers that inform the marketing performance
Strategic in approach, strong planning and communication
Gets a kick out of coaching and mentoring a team and enabling, motivating, and driving results
Works effectively in cross-functional teams, down, up, and sideways
Collaborates well with stakeholders and brings others along for the journey
Self-starter attitude and driven to overachieve on targets
Has a competitive edge and ability to thrive in a fast-paced team environment
Highly accountable for own actions and equally expecting similar from their team
Experience in a demand generation leadership role within a high-growth SaaS business
Experience managing and developing a team of channel managers and specialists
Experience in a combination of paid channel management across SEM, Paid Social, PPC campaigns, as well as non-paid channels including SEO, CRO, and Social community strategy and management
Experience with Google Ads, Facebook Ads, Bing, Salesforce, SEMRush, Workato, Hotjar and site AB testing tools
Ability to work in-office with a hybrid approach
Build your career with Buildxact

Buildxact is a high-growth business, and you'll be given the opportunity to experiment, solve problems, make decisions and work with pace towards a clear goal.

Autonomy and empowerment are an essential parts of our values.

You'll be supported by an experienced team with a clear goal to grow rapidly across the globe, while you grow with the company.

It's not all about the work though; we make sure we get to know each other and invest in the social part of work.

You'll have the great coffee, freshly refurb'd offices and other perks you love.

We even offer fun added extras to help you stress less; like money towards hobbies and the flexibility to enjoy them.

Total rewards include:
Company sponsored employee Medical, Dental, Vision insurance
3 weeks paid time off plus sick time
Exceptional team culture
Paid personal/sick leave

As a values-driven company we are committed to creating a diverse and inclusive environment where people feel safe and you can be yourself.

We're behind you.
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As set forth in Buildxact's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.
Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Buildxact's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

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If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.

As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA.

Classification of protected categoriesis as follows:
A "disabled veteran" is one of the following: a veteran of the U.S.

military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S.

military, ground, naval, or air service.
An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S.

military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S.

military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

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