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    Director, Demand Generation - Austin, United States - Anaconda Inc

    Anaconda Inc
    Anaconda Inc Austin, United States

    3 weeks ago

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    Description

    Role:
    Director, Demand Generation


    Reports to:
    VP, Product Marketing


    Department:
    Product


    Location:
    Remote, US


    Job Type:
    Full Time, Exempt

    Be at the center of AI


    With more than 40 million users, Anaconda is the world's most popular data science platform and the foundation of modern AI development.

    We pioneered the use of Python for data science, championed its vibrant community, and continue to steward open-source projects that make tomorrow's innovations possible.

    Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open source for competitive advantage, groundbreaking research, and a better world.

    Anaconda is seeking people who want to be at the center of Artificial Intelligence. Candidates should be knowledgeable and capable, but always eager to learn more and to teach others.

    Here is why people love most about working here: We're not just a company, we're part of a movement.

    Our dedicated employees and user community are democratizing data science and creating and promoting open-source technologies for a better world, and our commercial offerings make it possible for enterprise users to leverage the most innovative output from open source in a secure, governed way.

    Summary

    Anaconda is seeking a talented

    Director, Demand Generation

    to join our rapidly-growing company.

    This is an excellent opportunity for you to leverage your experience and skills and apply it to the world of data science and machine learning.

    As our Director, Demand Generation you will strategize and oversee the marketing efforts aimed at retaining and engaging existing customers.

    You'll focus on creating personalized experiences, loyalty programs, and campaigns that strengthen the relationship between the brand and its customers.

    Your responsibilities will include analyzing customer data, identifying opportunities for upselling and cross-selling, managing customer feedback, and collaborating with other teams to ensure a seamless customer experience.


    What You'll Do:
    Operate marketing programs full funnel, both B2B and B2C
    Manage a team of 4 demand generation marketers in the following categories:
    Direct-sales demand capture focused on generating new or account expansion
    Channel-sales demand capture focused on expansion and co-marketing efforts
    Lifecycle marketing focused on retaining customers and increasing LTV
    Event marketing focused on planning proprietary and sponsored event
    Be accountable for the execution of all above efforts and strategies
    Oversee and optimize the paid marketing programs budget
    Establish all KPIs and metrics for demand generation initiatives
    Collaborate with product marketing, sales, product and finance teams
    Be an evangelist and driving force on current industry trends


    What You Need:
    Minimum of 7 years experience
    Experience leading a team

    Team attitude:
    "I am not done until WE are done"

    Embody our core values:
    Great People
    Great Product
    Great Performance
    Care deeply about fostering an environment where people of all backgrounds and experiences can flourish

    *FTE employees based on your region

    An Equal Opportunity Employer.

    All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

    Anaconda, Inc. ("We", "Us") are committed to protecting and respecting your privacy.

    This Privacy Notice sets out the basis on which the personal data collected from you, or that you provide to Us, will be processed by Us in connection with Our recruitment processes.

    By clicking "Submit Application", you acknowledge you have read our Privacy Policy and that Anaconda can retain your application data for up to 1-year, unless otherwise stated.

    For the purpose of the General Data Protection Regulation ("GDPR") ") and the version of the GDPR retained in UK law (the "UK GDPR") the Data Controller is Sydney Artt.

    #J-18808-Ljbffr
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