Director, Demand Generation - Austin, TX, United States - WP Engine

WP Engine Austin, TX, United States

3 weeks ago

Description

We engage the most inspired minds to do their best work wherever they work best—powering the freedom to create worldwide.

WP Engine is the most trusted WordPress technology company, powering over 1.5M digital experiences in 150+ countries for businesses of all sizes.

WP Engine's all-in-one platform enables customers to design, build, power, and manage extraordinary WordPress, eCommerce, and headless sites—all thanks to a nonstop commitment to innovation, award-winning WordPress expertise, and a set of core values that guides us every day.

We are seeking a strategic and results-driven Director of Demand Generation to lead a team in driving high-quality prospects and leads, expanding market reach, and accelerating revenue growth.

The ideal candidate will have a deep understanding of demand generation strategies, a proven track record of success in building and executing comprehensive demand generation programs, and the ability to collaborate effectively across cross-functional teams.

Responsibilities:

Strategy Development:
Develop and execute a comprehensive demand generation strategy aligned with overall business goals, focusing on lead generation, customer acquisition, and revenue growth

Team Leadership:
Manage and lead a team of demand generation professionals, including campaign managers and marketing automation experts

Lead Capture / Expansion:

We currently have a number of surface areas and lead sources, including free product offerings, lead magnet tools, and content offerings (including events).

Wanting to maximize design of each buyer journey, then seek to open the aperture of those plus new conceptual channels / offerings.

Lead Nurturing and Conversion:
Develop segmentation frameworks and lead nurturing programs that guide and accelerate prospects through the buyer's journey, leveraging marketing automation tools to deliver personalized and relevant content that drives engagement and conversion via optimal mix of self-serve and sales-assisted buying motions

Data-Driven Decision Making:
Monitor, analyze, and report on program performance, leveraging data insights to optimize campaigns, improve conversion rates, and identify new growth opportunities

Collaboration:
Work closely with Marketing (paid media, seo, content, creative, partner teams, etc) and Sales leadership to continuously optimize lead creation, omni-channel nurture, progressive profile enrichment, scoring and routing, creating a continuous feedback loop for what is working and areas of improvement

Technology Utilization:
Maximize use of marketing technology platforms and tools to streamline processes, enhance tracking and attribution, and improve overall campaign performance

Testing and Optimization:
Continuously test and refine campaign elements, messaging, and channels to identify the most effective tactics and iterate on strategies for continuous improvement

Qualifications:
Bachelor's degree in Marketing, Business, or a related field. MBA is a plus.
Proven experience (7+ years) in a senior demand generation role within a technology or software company.
Strong leadership and team management skills, with the ability to motivate and develop team members.
Demonstrated success in planning, executing, and optimizing demand generation programs that drive lead generation and revenue growth.
Proficiency in conversational platforms (e.g.

Drift), marketing automation platforms (e.g., Marketo, HubSpot, Pardot), CRM systems (e.g., Salesforce), and analytics tools (e.g., Google Analytics).Experience running ABM (Account Based Marketing) programs, and Events (e.g.

webinars, field events) at scale a plusExcellent analytical skills and a data-driven approach to decision-making.
Exceptional project management abilities and attention to detail.
Strong understanding of digital marketing trends and emerging technologies.
Excellent written and verbal communication skills.
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
A strategic thinker with the ability to translate high-level goals into actionable plans.

Perks and Benefits:

Company Stock Options (Every employee is an owner in the company)Great Health Benefits (Medical, Dental, Vision, Life Insurance)Fertility Benefits (IVF/Fertility drug coverage)HSA Company contribution $750 for employee / $1500 for family401(k) with a 4% matchDisability Insurance Paid Family and Caregiver's LeaveEmployee Assistance ProgramGenerous Vacation Time (Who doesn't like time off)One-time $500 payment to set up your home office4 Company Wellness Days a year1 floating holiday$100 monthly wellness allowance to spend on what you wantFree subscription to CalmPet InsuranceOn-going education through LinkedIn Learning, Workday Learning and our Career Growth PortalAt WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique.

WP Engine is proud to be an equal opportunity workplace and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, Veteran status, or any other basis protected by federal, state, or local law.

#LI-AG1#LI-RemoteAt WP Engine, we strive to have the broadest possible view of diversity, going beyond visible differences to include the background, experiences, skills, and perspectives that make each person unique.

Base Salary Range$148, $222,000.00We believe that compensation should be reflective of the impact you have within the organization relative to the market value of your role.

The estimated base salary range for this position is as listed above. Some roles may also be eligible for overtime pay. Our salary ranges are determined by job role and responsibilities and level. The range displayed on each job posting reflects the minimum and maximum target for salaries for the position nationwide.

The actual base pay will vary based on various factors including job-related skills and individual qualifications objectively assessed during the interview process.

Your talent acquisition partner can share more about the total rewards package at WP Engine including any additional total rewards components such as equity, variable pay plans (if applicable), and benefits during the hiring process.

SummaryLocation:
Austin; WFH - Georgia; WFH - Texas; WFH - California; WFH - MassachusettsType: Full time

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Director, Demand Generation - Austin, TX, United States - WP Engine

Description

Demand Generation Manager

Demand Generation Manager