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    Principal Product Marketing Manager - San Francisco, United States - Adobe

    Adobe
    Adobe San Francisco, United States

    1 month ago

    Default job background
    Full time
    Description

    JOB LEVEL

    P50

    EMPLOYEE ROLE

    Individual Contributor

    Adobe Firefly is a new product, service, and family of creative generative AI models coming to Adobe products that offers a new way to ideate, create, and scale content. It's a natural, exponential extension of the technology that Adobe has created over the past 40 years.

    We are hiring a Principal Product Marketing Manager to drive critical elements of the next phase of our #FireflyGenAI . This is a highly visible role that will part of a team responsible for delivering compelling enterprise messaging, use cases, personas, offers, pricing, sales plays, go-to-market strategy, and more.

    As the Product Marketing Manager focused on Firefly Thought Leadership, you will be at the forefront of driving awareness and engagement around Firefly and Adobe's Gen AI efforts thru creative online and offline activations. You will work closely with cross-functional teams to develop and implement thought leadership strategies that elevate Firefly's presence in the market and you will play a pivotal role in shaping the narrative around Firefly and driving its success in the market.

    We are looking for a marketer with the ability to influence across the organization, partner with cross-functional teams, encourage the team and deliver results. This role requires an experienced individual with exceptional product marketing and GTM strategy skills, and a solid understanding of business strategy and services marketing.

    What You'll Do

    • Develop and implement a thought leadership strategy to continue driving awareness of Firefly's leadership in the creative Generative AI space
    • Craft compelling Gen AI thought leadership for enterprises, including whitepapers, blog posts, and other high impact content.
    • Engage in the development and execution of go-to-market (GTM) strategies for Adobe Firefly, our pioneering Gen AI product.
    • Function as the window to the market, gathering market requirements, intelligence and customer insights to influence current and future capabilities.
    • Identify, evaluate and recommend enterprise marketing opportunities aligned with Firefly's business strategy.
    • Serve as the internal and external evangelist for Firefly, creating powerful messages and showcasing the benefits and capabilities of GenAI at Adobe.
    • Engage with industry analysts and innovators to establish Adobe's leadership in the Gen AI space and stay abreast of constantly evolving trends.
    • Collaborate with cross-functional teams to drive critical initiatives, increase market awareness, accelerate growth, and enterprise-wide adoption.

    Requirements:

    • 8+ years of experience in product marketing, product management or a related field, with a strong background in enterprise software, especially AI.
    • Exceptional communication skills, capable of conveying sophisticated ideas effectively to diverse audiences.
    • Analytical and strategic problem solver, adept at using data to advise decisions.
    • Proven track record to lead and collaborate in a dynamic, matrixed environment.
    • Passionate about emerging technologies and knowledgeable about the GenAI landscape.
    • BA/BS in Marketing, Business, Technology, or a related field; required. MBA or Master's degree preferred.
    Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $146,300 -- $246,400 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

    At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

    In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

    Internal Opportunities

    Creativity, curiosity, and constant learning are celebrated aspects of your career growth journey. We're glad that you're pursuing a new opportunity at Adobe

    Put your best foot forward:

    1. Update your Resume/CV and Workday profile – don't forget to include your uniquely 'Adobe' experiences and volunteer work.

    2. Visit the Internal Mobility page on Inside Adobe to learn more about the process and set up a job alert for roles you're interested in.

    3. Check out these tips to help you prep for interviews.

    4. If you are applying for a role outside of your current country, ensure you review the International Resources for Relocating Employees on Inside Adobe, including the impacts to your Benefits, AIP, Equity & Payroll.

    Once you apply for a role via Workday, the Talent Team will reach out to you within 2 weeks. If you move into the official interview process with the hiring team, make sure you inform your manager so they can champion your career growth.

    At Adobe, you will be immersed in an exceptional work environment that is recognized around the world. You will also be surrounded by colleagues who are committed to helping each other grow through our unique Check-In approach where ongoing feedback flows freely. If you're looking to make an impact, Adobe's the place for you. Discover what our employees are saying about their career experiences on the Adobe Life blog and explore the meaningful benefits we offer.

    Adobe is an equal opportunity and affirmative action employer. We welcome and encourage diversity in the workplace regardless of gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other characteristics protected by law.

    If you have a disability or special need that requires accommodation to navigate our internal careers site or to complete the application process, please contact

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