Sales/Marketing/Creative - Marketing Manager - San Francisco, United States - eTeam Inc

Description

Job Description:

About the role

As a Product Marketing Manager in B2B Marketing, you will focus on one or more B2B

personas and how we partner with them to bring shoppers or renters a better home

buying or renting experience. You will own defining value proposition, positioning,

messaging, and commissioning and application of research.

You will develop breakthrough marketing strategies that connect partners to our products - highlighting compelling benefits that inspire partners to work with client - and work closely with outstanding marketers to bring these strategies to life.

You will get to:

Develop positioning, messaging and core value proposition frameworks for

different products and personas

Use customer research and competitor and market insights, to expand our

understanding of our defined personas and be their voice in business, product,

and marketing decisions

Define marketing strategies to support our partners and grow our business,

including goal setting, prioritization, product roadmap consultation, and audience

definition

Partner with communication strategists and marketing channel owners to shape

coordinated go-to-market campaigns that deliver on those strategies

Drive or support the creation of marketing assets that power marketing

campaigns

Own and share product marketing plans, narrative, results and findings with

vice-president executives and above

Own delivery of business metrics defined by marketing and company OKRs

A customer-insight-centric, hypothesis-positing, data-driven, keen problem solver

with a high level of curiosity

Able to deeply understand customer needs and develop insights that shape plans

and influence roadmaps to drive desired outcomes

Both creative and exacting, as capable of focusing on the big picture as nailing

the details

Able to build strong working relationships across teams, lead through influence,

and drive decisions through compelling data and communication

Most significantly, a creative mind who wants to be part of leading a movement to

re-imagine how client buy, sell and rent homes

Qualifications

6+ years of relevant marketing experience, some B2B marketing preferred

Consistent track record of working closely with product teams from the moment

of product idea inception through launch

Defined strategies that moved a vision to market and briefed-in agencies,

creatives, and marketing channel teams to execute flawlessly

Experience working with product and business teams in a fast-paced technology

company