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Doral

    Marketing Communications Specialist - Doral, United States - Omni Inclusive

    Omni Inclusive
    Omni Inclusive Doral, United States

    3 weeks ago

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    Description

    Main Job Functions:

    E-Newsletters (Internal/External):

    • Internal: Edit digital weekly newsletters (using Poppulo)
    • External: Create and manage production of promotional and operational emails (using Marketo) according to our brand guidelines and manage calendar of emails scheduled

    Social Media:

    • Manage social media channel (LinkedIn) through Sprout Social with impactful content/visuals and calendar of posts to increase # of followers (organically and sponsored)
    • Create posts for social media (including interactive content) according to our brand guidelines

    Lead generation:
    Ensure leads are distributed to the necessary sales role type


    ABM Campaigns:
    Partner with Marketing Managers to coordinate and optimize ABM campaigns


    Virtual Events:
    Market and manage virtual events (live and on-demand webinars, virtual booths, etc) with Livestorm platform.


    Secondary Job Functions:
    o Coordinate production of digital ads, brochures and flyers
    o Assist with event and trade show collateral, promotion and logistics
    o Assist in managing digital archives
    o Assist in lead generation operations


    Requirements:
    o Must have 3-5 yrs minimum experience with SEO, PPC and/or social media marketing
    o Experience with Marketo (or similar platforms)
    o Knowledge of the Google Ads, LinkedIn advertising platforms
    o Google AdWords and Google Analytics certifications a plus
    o Solid experience in Adobe Photoshop, In-Design
    o Healthcare, medical diagnostics, pharma background preferred (or experience creating collateral for these clients)
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