Communications Specialist - Palmetto Bay, United States - Be Strong International

Be Strong International

Verified Company

Palmetto Bay, United States

2 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

Job Summary:

Communications Specialist works closely with the Senior Marketing & Communications Executive, CEO, Program and Business Development Managers, Executive Team members, Digital Marketing Specialist and Special Projects Specialist.

This position will promote a positive public image and manage the dissemination of information, especially brand messaging, aligned with our communication pillars and branding structure.

They will create and maintain communications that lead to a positive public and internal perception.

Experience and Education:
Typically possesses a bachelor's or master's degree in communications, marketing, public relations, advertising, or relevant field.

Reports to:
Reports to the Senior Marketing & Communications Executive.

Competencies:
Excellent oral and written communication skills, and strong editing skills. Experience in public relations, community relations and/or public speaking. Experience in social media management and content creation. Graphic design working knowledge is preferred.

Responsibilities:

Public Relations:

Cultivate and maintain relationships with media outlets.
Develop and distribute press materials for media outlets, including but not limited to press releases, advisories, images, pitch letters, case studies, feature articles, and trend stories.
Arrange press conferences, interviews, and other media and event appearances.
Craft events notices, blogs.
Provide specialized, researched writing, such as speeches, for target audiences.
Track, evaluate, and share results of PR efforts.

Social Media:

Create social media content (photos, videos, reels, posts and/or stories) for all platforms that appeal to the target audiences.
Create and maintain a social media calendar.
Generate analytic reports on a monthly basis.
Create the messaging for special audio/video projects.
Evaluate public opinion of clients through surveys, polls, and social media listening.
Monitor and manage comments and reviews in all platforms.

Branding:

Ensure that the organization's branding is maintained throughout all written, audio and visual communications.

Events:

Handles logistics of marketing and communications to support events, in collaboration with the Senior Marketing & Communications Executive and the Digital Marketing Specialist.
Assists in annual fundraising events.

Marketing activities:

Assist with production of the annual report and program brochures.
Assist in marketing support for specific programs.
Assist in graphic design for flyers, posts and brochures.
Evaluate advertising and promotional programs to ensure they align with PR goals.
Handle the marketing and communications initiatives to support specific programs.
Complete any required training and/or assigned tasks before the deadline (as provided by the onboarding process or your direct supervisor upon hire
Other duties as assigned.

Required Qualifications:

English language is required (can read, write and speak fluently).
Bachelor's degree in a marketing/communications discipline, such as Journalism, Public Relations, Marketing, Mass Communications, or a related field.
Minimum five years' experience in any of the following functions: public relations, digital marketing, news writing and reporting, and/or community relations.
Minimum three years in corporate social media management and content creation.
Thorough understanding of social media platforms, and its technical requirements (trends, file formats, photo resizing, tagging, new technology etc.).
Command of various writing styles to inform, persuade and educate diverse audiences.
Familiarity with online marketing strategies and skills, including Search Engine Optimization (SEO).
Proactiveness, initiative, and strong organizational skills.
Strong problemsolving and critical thinking skills.
Excellent written and verbal communication skills.
Deadline and detailoriented with the ability to work independently or with a team.
Possess graphic design skills in Canva or any other design software.
Possess video creation/editing skills (required).

Preferred Experience and Skills:

Solid understanding of project management principles.
Bi-Lingual (Spanish or Creole).
Experience in media management, writing press releases, alerts, notices.
Established media contacts.
Proficiency in computer skills such as

Microsoft Office:
Word, PowerPoint, Outlook.

Experience creating flyers, postcards, logos using Photoshop, Adobe Illustrator and/or others.
Working knowledge of photo and videoediting software.
Photography experience as it relates to social media is highly encouraged/required.
Outstanding organizational and planning abilities.
Leadership skills with the ability to work with other team members.
Passionate about Marketing and Communications.
Committed to excellence.

Essential Duties and Responsibilities: