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    Director Product Marketing - Seattle, United States - Seclore Technology Pvt Ltd

    Seclore Technology Pvt Ltd
    Seclore Technology Pvt Ltd Seattle, United States

    1 week ago

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    Description
    Job Description
    About us

    At Seclore, we are Entrepreneurs not Employees.

    We are a passionate team with diverse backgrounds and experiences, all driven to solve complex business problems with simple, intuitive solutions. We appreciate people fueled by passion, curiosity, and hunger to learn and grow.

    We encourage Seclorites to think out of the box and solve the unsolved - by working with award-winning, patent-pending, cutting-edge technology. Nothing we do has been attempted before, and we take pride in taking on the giants of the world At Seclore, we are a tribe of risk-takers, innovators, and problem-solvers.
    What truly sets us apart is our commitment to meritocracy and equal opportunity.
    We are proud to be recognized as a "Great Place to Work" four times in a row

    Job Title: Director of Product Marketing

    Job Summary:

    The Director of Product Marketing will lead and oversee all aspects of product marketing for Seclore. You will be pivotal in evangelizing data-centric security and shaping the product marketing strategy, positioning, and go-to-market plans to accelerate growth and customer acquisition. You'll work closely with cross-functional teams to develop and execute innovative marketing strategies that drive brand awareness, engagement, and revenue.

    Responsibilities:
    • Develop, lead, and implement the overall product marketing strategy and plans for Seclore's product portfolio.
    • Work closely with the Product Management team to understand market needs, customer pain points, and product features.
    • Create compelling narratives and positioning for products tailored to different market segments.
    • Lead product launch efforts, including developing marketing collateral such as data sheets, product videos, and sales enablement materials.
    • Conduct competitive analysis to inform product positioning and strategy.
    • Develop and maintain strong relationships with key opinion leaders, industry analysts, and the press.
    • Coordinate with Sales, Customer Success, and other departments to give them the tools and training to market and sell our products successfully.
    • Analyze KPIs to measure marketing initiatives' effectiveness and inform future strategies.
    • Work collaboratively with other teams (engineering, design, operations) to bring products to market.
    • Define and implement a content strategy to drive awareness and demand generation campaigns, including public-facing solution collateral, white papers, thought leadership content, videos, presentations, blogs, etc.
    Qualifications:
    • Bachelor's degree in Marketing, Business, or a related field; MBA preferred.
    • 8+ years of experience in product marketing, ideally in a B2B tech or data security environment.
    • Demonstrated ability to develop and implement successful product marketing strategies.
    • Strong analytical, leadership, and communication skills.
    • Exceptional project management and organizational skills.
    • Proven track record of managing a team and executing high-impact marketing projects.
    • Strong storytelling skills, including excellent written and spoken communications
    • Ability to identify customer needs and effectively position differentiated B2B products/solutions in a manner that resonates with various target audiences - technical users, economic decision-makers, field teams, partner community, media, analysts.
    • Must be a self-starter with an owner mentality who enjoys working in a fast-paced software start-up environment.
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