- Lead Go-to-Market (GTM) strategy for artist-centric products
- Supervise goal-setting, customer insights, market analysis, positioning, messaging, and channel strategy
- Drive the product roadmap for TIDAL's artist platform by effectively representing the Voice of the Customer. This involves gathering, analyzing, and advocating for direct customer feedback, synthesizing industry insights, and going beyond traditional product marketing responsibilities to support product development
- Supervise GTM campaigns and collaborate closely with cross-functional teams
- Manage and coordinate campaigns and marketing asset development across various teams (including creative, lifecycle, and artist & label relations) aligned with your GTM strategy
- Track and enhance product and feature launches
- Work with Marketing and Finance teams to guide marketing budget allocations based on growth opportunities and business objectives
- Drive Innovation
- Promote an experimental culture by testing measurable and scalable programs that can deliver significant business impact based on insights gained
- Minimum 8 years of experience in growth or product marketing, preferably within rapidly growing technology products (music, creator, or consumer background is a plus)
- Demonstrated experience collaborating with product management, engineering, analytics, and design teams to develop and scale products
- Proven ability to leverage data and analytics to influence product roadmaps and create effective marketing campaigns
- A resourceful and innovative approach to problem-solving. You can overcome obstacles creatively to achieve your objectives
- Successful track record of working closely with GTM teams to execute campaigns (e.g., marketing, creative, partnerships)
- Proficiency in both strategic and operational levels to consistently achieve planned objectives
- Excellent written and verbal communication skills
- Comprehensive healthcare coverage (Medical, Vision, and Dental insurance)
- Health Savings Account (HSA) and Flexible Spending Account (FSA)
- Retirement Plans with company match
- Employee Stock Purchase Program
- Wellness programs, offering access to mental health resources, financial planners, and a monthly wellness allowance
- Paid parental and caregiving leave
- Paid time off, which includes 12 paid holidays
- Paid sick leave (1 hour per 26 hours worked, up to 80 hours annually for non-exempt employees, and covered by our Flexible Time Off policy for exempt employees)
- Learning and Development resources
- Paid Life insurance, AD&D, and disability benefits
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Senior Product Marketing Manager, Artist Platform - New York, United States - Block USA
Description
Company DescriptionTIDAL was established by musicians for musicians as an innovative streaming platform aimed at bringing value back to the music industry. With a presence in over 60 countries, TIDAL is dedicated to assisting artists in overcoming economic barriers, allowing them to continuously innovate and shape the future of culture. TIDAL operates under Block, Inc. (NYSE: SQ), a global technology firm specializing in financial services.
Job Description
We are on the lookout for an experienced product marketer who possesses analytical thinking, structure, and excellent stakeholder management skills to spearhead the launch of TIDAL's artist products. In this role as a Senior Product Marketing Manager, you will collaborate with our product, engineering, and go-to-market teams to conceptualize, develop, and expand our range of artist solutions. Through in-depth customer research and market insights, you will advocate for the customer perspective, influencing product strategies, and crafting product positioning, messaging, and channel strategies to drive business growth. As one of the initial members of TIDAL's PMM team, you will contribute to scaling the function by sharing best practices and shaping the team's culture. This position offers remote work options within the U.S. and Canada.
You Will:
Block follows a market-based approach to compensation, which may vary based on your location. U.S. locations are classified into four zones according to the local cost of labor index. The initial pay for the successful candidate will be determined by factors such as skills, experience, qualifications, work location, and market conditions. These salary ranges are subject to adjustments in the future.
Zone A: USD $163,600 - USD $245,400
Zone B: USD $152,200 - USD $228,200
Zone C: USD $144,000 - USD $216,000
Zone D: USD $135,800 - USD $203,600
To ascertain a location's zone designation, please refer to the relevant resource. If the desired location is not listed, kindly consult with a recruiter for further information.
Full-time employee benefits include:
We are dedicated to building a more inclusive economy where all our customers have equitable access to opportunities. This commitment extends to our workplace culture, as we strive to uphold these values while building our team. Block is an equal opportunity employer that evaluates all employees and job applicants consistently, without discrimination based on race, color, religion, gender, national origin, age, disability, veteran status, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other protected class.
We uphold fair practices and ensure an inclusive interview experience, offering reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to communicate any necessary accommodations to their recruiter, who will treat such requests with the utmost confidentiality. Interested in learning more about our efforts to create a fair and just workplace? Visit our Equality and Diversity page
In addition, we consider qualified candidates with prior criminal histories for roles within our team, assessing individuals in compliance with the requirements of the San Francisco Fair Chance Ordinance.
We have observed an increase in fraudulent recruitment activities in the industry, where individuals are sending deceptive job offers via email. Genuine correspondence from our recruiters or employees will always originate from email addresses ending with 'block.com', 'square.com', 'cashapp.com', or 'tidal.com'.
Block, Inc. (NYSE: SQ) is a global technology company specializing in financial services. Within its portfolio are Square, Cash App, Spiral, TIDAL, and TBD, aimed at expanding access to the economy. Square assists sellers in managing and expanding their businesses through an integrated suite of commerce solutions, business software, and banking services. Cash App enables individuals to easily send, spend, or invest money in stocks or Bitcoin. Spiral (previously Square Crypto) supports and funds free, open-source Bitcoin projects. TIDAL is a platform used by artists to thrive as entrepreneurs and foster deeper connections with their fan base. TBD is developing an open developer platform to simplify access to Bitcoin and other blockchain technologies without intermediary involvement.
While there is no specific deadline for applying to this position, typically, U.S. job postings remain open for an average of 70 days before being filled by a suitable candidate.
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