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    Senior Vice President, Brand Marketing - San Francisco, CA, United States - Beautiful

    Beautiful
    Beautiful San Francisco, CA, United States

    3 weeks ago

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    Description

    ai is changing the way the world presents by building fast, foolproof tools that enable anyone to tell visual stories that win.

    We are looking for a dynamic and talented VP of Marketing to join us in our pursuitai team is a playful, driven, and passionate group of pet-lovers, video-gamers, and pickleball enthusiasts.

    With a globally-distributed remote team and a San Francisco-based office, we find unique opportunities to get to know each other personally, while delivering on our goals.

    Data-driven decision making and an outcomes-focused mindset are core to our way of working.

    We are a small yet mighty Marketing Team looking for an experienced Vice President of Marketing to spearhead our growth efforts in the competitive landscape of prosumer & enterprise software.

    In this pivotal role, you will own the company's marketing strategy and execution on both the B2C and B2B sides of our business.

    Your team will drive customer acquisition and retention on the B2C prosumer side of our business, and our B2B marketing efforts in close conjunction with our Sales and Account Management teams on the B2B side of our business.

    Own our entire marketing funnel, ensuring efficient acquisition, high retention and sustained growth.

    Develop and scale a high-performing marketing team by investing and supporting them with the resources and infrastructure to scale.

    Execute and optimize multi-channel marketing campaigns to drive adoption and retention.
    Utilize refined marketing attribution methods to measure and monitor campaign effectiveness.
    Manage marketing budget effectively to optimize ROI and ensure alignment with strategic objectives.

    Proven Experience in Prosumer Software Customer Acquisition : Over 7 years of leadership roles within the prosumer SaaS industry, with a minimum of 2 years served as a Vice President in Marketing.

    Deep Experience with Enterprise Marketing : Over 4 years of B2B enterprise marketing, supporting sales teams selling software to large corporations.


    Sales-Led Marketing Expertise:

    Proficient in securing customers for prosumer software across diverse channels, with a focus on acquiring small and mid-market teams at scale.

    Demonstrated success in assessing team strengths and making necessary adjustments for optimal performance.

    Mastery of Marketing Attribution:
    Sophisticated understanding of marketing attribution models and methodologies, encompassing both B2B and B2C perspectives.

    Expertise in Marketing Analytics:
    Adept at leveraging marketing analytics and data-driven decision-making to inform strategies and drive results.
    100% Medical/Dental/Vision insurance covered for the employee / 60%-65% covered for dependents
    ~ Life / AD&D and Disability Coverage
    ~ Open vacation policy and a fully remote work policy

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