- Create, deliver, edit, and optimize marketing materials being mindful to customer segmentation, market trends and the brand's voice and tone.
- Ensure that messages are supportive of and consistent with marketing strategies.
- Coordinate flow of information and communication and disseminate it according to plan/strategy.
- Plan and organize promotional calendars per brand. Maintain marketing schedules ensuring deadlines for every step of the creation process, proof and draft delivery dates, run times and other considerations are taken into account.
- Updates job knowledge by participating in educational opportunities; reading trade publications as the marketing landscape is consistent evolving.
- Accomplishes organization goals by accepting ownership of requests; exploring opportunities to add value to job accomplishments.
- Content Creation: create and curate engaging content for websites, social media, blogs, email marketing, internal communication, and other digital platforms.
- Email: write subject line and copy, collaborate with graphic designer, test links, and ensure adherence to brand guidelines. Utilize nurture tracks. Report KPIs.
- Website: post content updates ensuring accurate information and proper SEO descriptive content.
- Social Media: produce and distribute content aligned to content calendar and paid strategy. Interact with followers.
- Reputation Management: respond to reviews and update business listings to ensure accuracy.
- Influencer Relations: identify influencer opportunities and nurture relationships, coordinate travel plans, ensure contract obligations are fulfilled, coordinate co-branded website presence, blogs, and social media is repurposed on all channels.
- Train others in the company on specific programs and procedures.
- Other duties as assigned.
- Please note that this job description does not list all the duties of the job. You may be instructed by upper management to perform other tasks or functions.
- You will be evaluated in part based upon your performance of the tasks listed in this job description and your ability to commit to the Standards of Excellence.
- Management has the right to revise this job description at any time.
- The job description is not a contract for employment.
-
Marketing Coordinator
17 hours ago
Canyon Bicycles Carlsbad, United StatesJob Description · Job Description · Canyon Bicycles · Canyon is the world's leading manufacturer of road, mountain, triathlon, urban and fitness bikes. Our direct-to-consumer approach and desire to inspire riders to ride sets us apart from our competitors in the cycling world. ...
-
Marketing Coordinator
5 days ago
K2 Staffing Carlsbad, United StatesJob Description · Job Description · MARKETING COORDINATOR – COMMERCIAL CONSTRUCTION · OUR COMPANY · WE ARE GENUINE BUILDERS OF PEOPLE AND PLACES. · We're a San Diego based company who builds differently by blending large company experience with the personal approach of a · bou ...
-
Marketing Coordinator
4 weeks ago
K2 Staffing Carlsbad, United StatesJob Description · Job DescriptionMARKETING COORDINATOR – COMMERCIAL CONSTRUCTION · OUR COMPANY · WE ARE GENUINE BUILDERS OF PEOPLE AND PLACES. · We're a San Diego based company who builds differently by blending large company experience with the personal approach of a · boutique ...
-
Marketing Coordinator
5 days ago
Bolle Brands Inc Carlsbad, United StatesJob Description · Job Description · Department: · Marketing · Title: · Marketing Coordinator · Reports to: · Global Brand Manager · Position Summary: · The position will be an integral part of our marketing department by supporting various initiatives aimed at promoting the ...
-
marketing coordinator
3 weeks ago
Thegolfwire Carlsbad, United StatesThere are hundreds of brands and thousands of products you could choose to use to help you with bringing your belongings from one location to another and back. But for those who live an active lifestyle and don't just want to blend in with the crowd, who are unafraid of standing ...
-
Marketing Coordinator
3 weeks ago
K2 Staffing, LLC Carlsbad, United StatesMARKETING COORDINATOR – COMMERCIAL CONSTRUCTION · OUR COMPANY · WE ARE GENUINE BUILDERS OF PEOPLE AND PLACES. · We're a San Diego based company who builds differently by blending large company experience with the personal approach of a · boutique team. With millions of square f ...
-
Marketing Coordinator
5 days ago
CANYON BICYCLES USA INC Carlsbad, United States**Canyon Bicycles** · Canyon is the world's leading manufacturer of road, mountain, triathlon, urban and fitness bikes. Our direct-to-consumer approach and desire to inspire riders to ride sets us apart from our competitors in the cycling world. Constantly exploring new paths ena ...
-
Marketing Coordinator
1 week ago
Rouleur Brewing Carlsbad, United StatesAre you passionate about craft beer and leading an active lifestyle? If so, read on · **Responsibilities**: · - Collaborate with our team to develop and implement marketing strategies · - Create and manage all social-media efforts · - Conduct research on market trends and competi ...
-
Senior Marketing Coordinator
2 weeks ago
Grand Pacific Resorts Carlsbad, United StatesJob Details · Job Location · Grand Pacific Resorts Inc - Carlsbad, CA · Remote Type · Hybrid · Position Type · Full Time · Salary Range · $ $31.25 Hourly · Job Shift · Varied · Description · Position Summary/ Objective: · As the Senior Marketing Coordinator, you'll be res ...
-
Product Marketing Coordinator
1 week ago
USAopoly Carlsbad, United StatesUSAOPOLY, INC. · JOB DESCRIPTION · TITLE: PRODUCT MARKETING COORDINATOR - PARTY & FAMILY PRODUCTS · DEPARTMENT: MARKETING · Full-time Product Marketing Coordinator - Party & Family Products position available with Carlsbad, CA-based board game company. · Salary Range: · $55 ...
-
Product Marketing Coordinator
2 weeks ago
The OP Carlsbad, United StatesPay Type: · per year · Benefits: · Medical, Dental, Vision, LTD, Life Insurance, 401k and much more · TITLE: PRODUCT MARKETING COORDINATOR - PARTY & FAMILY PRODUCTS · DEPARTMENT: MARKETING · Full-time Product Marketing Coordinator - Party & Family Products position available w ...
-
Events & Marketing Coordinator
3 weeks ago
USAopoly Carlsbad, United StatesTHE OP GAMES (USAOPOLY) · EVENTS & MARKETING COORDINATOR · Full-time Marketing Services Team Manager position available with Carlsbad, CA-based board game company. · Salary Range: $45,000 - $55,000 · Reports to: Marketing Services Manager · Status: Full-time · Location: Carl ...
-
Product Marketing Coordinator
3 weeks ago
USAopoly Carlsbad, United StatesUSAOPOLY, INC. · JOB DESCRIPTION · TITLE: PRODUCT MARKETING COORDINATOR - PARTY & FAMILY PRODUCTS · DEPARTMENT: MARKETING · Full-time Product Marketing Coordinator - Party & Family Products position available with Carlsbad, CA-based board game company. · Salary Range: $55,000 - ...
-
Marketing Director
2 weeks ago
JLab Carlsbad, United StatesAre you interested in growing a top consumer electronics brand? JLab is a 5-time winner of the Best Places to Work in San Diego and the tech partner of Collegiate Athletics and the PGA Tour. This is a position ideal for someone with 10+ years of marketing experience who is lookin ...
-
Director, Marketing
4 days ago
Orthofix Carlsbad, United States Full timeWhy Orthofix? · We are a leading global spine and orthopedics company with a premier portfolio of biologics, innovative spinal hardware, bone growth therapies, specialized orthopedic solutions and a leading surgical navigation system. Our combined company is over 1,600 strong, wi ...
-
Senior Living Sales and Marketing Director
5 days ago
Mediabistro Carlsbad, United StatesJoin our team as the Sales and Marketing Director at La Costa Glen, an award-winning senior living community certified as a Great Place to Work and ranked #3 in Aging Services by Forbes Magazine. La Costa Glen offers an excellent benefits package including medical, dental, vision ...
-
InsideHigherEd Carlsbad, United States Administrative Jobs ,Compensation:$92,631.00Compensation Type:SalaryEmployment Type:RegularGrade:E20Position SummaryThis position provides oversight of one or more programs within the academic Schools. Is responsible for administration, planning, development and coordination of all aspects of program ...
-
Administrative Assistant
2 weeks ago
Wood PLC Carlsbad, United StatesJOB DESCRIPTION · Authorization to work lawfully in the US without sponsorship from Wood is required. · RESPONSIBILITIESResponsibilities will include supporting functions to our operations. Ability to meet demanding work load and deadlines. · Verify accuracy of production data. ...
-
Sales Coordinator
3 weeks ago
BIOLOGICAL INNOVATION AND OPTIMIZATION SYSTEMS LLC Carlsbad, United StatesHorticulture Lighting - Sales Coordinator · Carlsbad, CA · Full-Time · $22-$24 per hour · Opportunity · At BIOS, we are passionate about improving human and plant health by bringing the natural brilliance of sunlight indoors. This goes for our award-winning SKYVIEW (TM) wellness ...
-
Director of Operations
4 weeks ago
Frontwave Arena Carlsbad, United StatesDIRECTOR OF OPERATIONS · The job: · Frontwave Arena is seeking a Director of Operations for our 7,500 capacity indoor entertainment and sports arena responsible for leading staff and processes for back-of-house operations to ensure Frontwave Arena operates optimally. As Director ...
Senior Marketing Coordinator - Carlsbad, United States - Grand Pacific Resorts
Description
Job DetailsJob Location
Grand Pacific Resorts Inc - Carlsbad, CA
Remote Type
Hybrid
Position Type
Full Time
Salary Range
$ $31.25 Hourly
Job Shift
Varied
Description
Position Summary/ Objective:
As the Senior Marketing Coordinator, you'll be responsible for executing the strategic marketing initiatives pertaining to a portfolio of resort brands across digital platforms with the objective of increasing engagement, loyalty, attracting new customers, and driving revenue. You will lead production and deployment of campaigns and communications while working closely with the Senior Director of Creative Services & Brand Management and the Senior Manager of Brands.
This role will be involved in the conceptualization and creative process, managing projects and ensuring messages are consistent and adhere to brand standards. Our marketing strategy is innovative but simple get engaging vacation lifestyle content in front of our target market, inspire them to book and continue to vacation with us year-after-year. Yet it's comprehensive in execution an omni-channel communications plan, targeting multiple lifestyle segments. To do our job right, we need to implement a commanding strategy that makes us shine on: SEO, e-commerce email, influencer, social media channels, and industry relations.
Primary Essential Functions:
Education, Skills & Experience:
Digital Marketing, e-Commerce, Market Segmentation, Marketing Research, Coordination, Project Management, Reporting Research and Making Recommendations, Understanding the Customer Journey, Process Improvement, Initiative, Planning.
Education
A Bachelor's Degree from a four-year university or equivalent experience is required.
Experience
3-5 years' experience in marketing is required.
Communication Skills
Oral Communication - Speaks clearly and persuasively in positive or negative situations; Listens and asks for clarification; Responds well to questions; Demonstrates group presentation skills; Participates in meetings.
Written Communication - Writes clearly and informatively; Edits work for spelling and grammar; Varies writing style to meet needs; Presents numerical data effectively; Able to read and interpret written information.
Computer Skills
Experience with Adobe Creative Suite, CRM such as Salesforce, ESP such as Pardot, Google Analytics, Google Trends, and WordPress.
EEO Statement:
Grand Pacific Resorts provides equal employment opportunities (EEO) to all associates and applicants for all terms and conditions of employment, in every location in which the company has facilities, regardless of any basis protected by applicable federal, state or local law.
Other Duties:
