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Search Marketing Specialist
1 week ago
Overdrive Interactive Boston, United StatesOverdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the ...
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Search Marketing Specialist
1 week ago
Overdrive Interactive Boston, United StatesOverdrive Interactive is a Boston-based digital agency with a unique blend of strategic, media, creative and technical services that truly represent the model of what most agencies are striving to become in today's competitive environment. Employment at Overdrive means having the ...
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Growth Marketing Associate, Paid Search
2 days ago
DraftKings Boston, United StatesWe're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't part of our vocabul ...
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Growth Marketing Associate, Paid Search
3 weeks ago
DraftKings Boston, MA, United StatesWe're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. · Here, "impossible" isn't part of our vocab ...
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Growth Marketing Associate, Paid Search
3 weeks ago
DraftKings Boston, United StatesAbout DraftKingsWe're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. Here, "impossible" isn't par ...
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Growth Marketing Associate, Paid Search
3 weeks ago
DraftKings Boston, United StatesAbout DraftKings · We're defining what it means to build and deliver the most extraordinary sports and entertainment experiences. Our global team is trailblazing new markets, developing cutting-edge products, and shaping the future of responsible gaming. · Here, "impossible" is ...
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Senior Recruitment Specialist
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Fanning/Masis Boston, United StatesThe Senior Talent Acquisition Specialist is responsible for supporting the recruitment team throughout the candidate recruitment process. The Talent Acquisition Specialist acts as a brand ambassador for the client, and is responsible for sourcing qualified candidates for open pos ...
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Client Marketing Associate
2 weeks ago
Fanning Personnel Boston, United StatesCLIENT MARKETING ASSOCIATE (INVESTMENT MANAGEMENT) · A prestigious Boston based investment firm is seeking a Client Marketing Associate to join their dynamic team. · The Associate will support the building of the firm's brand and share the AUM across national account and consulta ...
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Vice President of Marketing
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Senior Manager, Power Markets
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AVA Energy Boston, United StatesAVA Energy is partnered with an established player in the Energy space as they search for a Senior Manager to join their team. The successful candidate will have extensive experience across quantitative power market analysis in the context of North American markets, along with pr ...
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Sales Development Representative
2 weeks ago
PreVeil Boston, United StatesWe are looking for a talented and ambitious Sales Development Representative that thrives in a high impact startup sales environment. The successful candidate will be the first impression for the company, creating relationships with executives at prospective companies, and will b ...
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Attorney - Boston
6 days ago
Quintairos, Prieto, Wood, & Boyer, P.A. Boston, United StatesQPWB, a multi-office national civil/commercial litigation and transactional practices law firm, is looking to expand its Boston, MA office. We are searching for attorneys with a portable book of business, with sufficient revenue to cover salary and overhead, who are capable of es ...
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Director of Quality Assurance
5 days ago
RBW Consulting Boston, United StatesRBW is partnering with an innovative Biopharma in their search for a Site Head of Quality. Our client has several biologics products on the market, with a strong development pipeline and is providing the right candidate with the opportunity to work with a rapidly growing organisa ...
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SDR/BDR Team Lead
3 weeks ago
Henderson Scott Boston, United StatesSDR / BDR Team Lead (85,000-100,000 Base with 25,000-30,000 Commission (Uncapped)) · My client is a Series A funded Cyber vendor looking to grow recruit a player/ coach for their outbound SDR team, based from their Boston office. This is a key hire as they have recently onboarded ...
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Sales Director
4 weeks ago
Franklin Fitch Boston, United StatesExciting Opportunity: Sales Director - Boston · Are you ready to take on a pivotal role in a rapidly growing company poised to double in size over the next 24 months? We are seeking a passionate and strategic Sales Director to lead our new team of Account Executives in Boston. · ...
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Vice President of Sales
4 days ago
Invenex Search Boston, United StatesInvenex Search is proud to be partnered with a high-growth genomic software organisation, off of $25M in recent funding, located in the heart of Boston, MA. · We are looking for experts in bioinformatics platform and/or genomic analysis software to be sold into biopharma account ...
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SEO Analyst
4 weeks ago
Navi Boston, United StatesJob Description · SEO Analyst | Navi · Are you an analytical, detail-oriented SEO professional with a deep understanding of best practices, a passion for staying abreast of emerging techniques, and a keen interest in how AI is changing the SEO landscape? · Navi is looking for an ...
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Channel/Partner Marketing Manager
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Forte'-Talent Acquisition, LLC. Boston, United StatesMy Client a Cyber Security Startup Platform is seeking a Channel Marketing Manager · **MUST BE ABLE TO WORK HYBRID IN BOSTON** · **SHOULD HAVE CYBERSECURITY EXP preferably MSSP/VAR · This is an opportunity to be the 1st Channel Marketing person for North America There is room to ...
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Regional Account Manager
3 weeks ago
Wenham Carter Group Boston, United StatesThe global monoclonal antibodies market size was estimated to be over $237bn in 2023 and it is expected to surpass around USD billion by 2033. The attraction to biotechnology innovations therefore continues to accelerate at great pace... · Wenham Carter search firm are partnered ...
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Web Optimization Specialist
2 weeks ago
24 Seven Talent Boston, United StatesOptimization Specialist · The Optimization Specialist will: · Analyze performance data to optimize landing pages, lead generation forms, cross-channel CTAs, and purchase funnels to increase eCommerce conversion rates and drive marketing-qualified leads for our sales team. · Prima ...
Senior Analyst, Search Marketing - Boston, United States - Publicis Groupe
Description
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks.
Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce.
Celebrated by Ad Age as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Job Description
As a Senior Analyst, you'll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC).Working with Google, Microsoft, and Yahoo (among others), you'll assist with the strategy, planning and reporting for Digitas clients.
Building and presenting concise program readouts of performance towards key business metrics
Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client's strategy
Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
Monitoring emerging industry trends and summarizing them for internal and external stakeholders
Leveraging and developing proficiencies with SEM platforms, tools and resources
Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor
Qualifications
We're looking for strong, impactful work experience, which typically includes:
A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
Strong client management and presentation skills
Expertise in managing numbers and proficiency in executing approved media buys
A firm pulse on the media marketplace and to provide insights into campaign results
A detail-oriented and organized approach to achieving objectives
Solid quantitative and research skills, and proven data interpretation capability
Strong communication skills – you're clear and thorough, yet concise
A passion for our industry, building relationships and a desire to contribute to a team
Exudes confidence and won't hesitate to connect with folks throughout the organization to get the job done right
Got what it takes? We'd love to hear from you.
Additional Information
Digitas is an equal opportunity employer.
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