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    Social Media Content Manager - Chicago, United States - Concordia University Chicago

    Concordia University Chicago
    Concordia University Chicago Chicago, United States

    4 weeks ago

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    Description
    Concordia University Chicago (CUC) invites applications for the

    Social Media Content Manager.

    This position reports directly to the

    Director of Digital Content

    and is located in River Forest, IL.


    Reporting to the Director of Digital Content, this position is integral to the University's overall strategic marketing and recruitment initiatives.

    As technology and digital media continue to rapidly evolve as a trusted and primary method of internal and external communication, the Social Media Content Manager will


    develop and execute social media content designed to build brand awareness, deepen engagement, drive leads and enrollments, and support fundraising efforts.


    Success in this position will require the talent and experience to create content based on the understanding of CUC's brand, social audience's consumption habits and analytics, adapting new and current strategies, and researching and recommending new engagement tactics and technologies.


    Responsibilities/Duties:
    Create original, high-quality content for prospective student audiences.

    Develop a uniquely crafted voice and related content that adheres to the organizational marketing strategy,

    with the ability to tailor messaging for different audiences as appropriate.


    Guide and collaborate with various University departments, directing strategy of existing social media accounts and creative development of new social media presences.


    Monitor the impact of social media by tracking metrics and analyzing effectiveness of individual posts and campaigns, with the goal of continuous improvement in content performance.


    Lead social media listening and community management strategy; identify, elevate, and react to spikes in conversation from a client relations, customer service, and/or media relations standpoint.


    Respond to and engage with prospective and current students as well as other constituents; represent the University in a positive and professional manner in line with CUC's values and mission.

    Research and monitor new social media trends and technologies/platforms, including best practices, in order to guide current use and recommend future opportunities


    Work with other communicators across campus to ensure all university social media channels are following best practices and working to grow their audiences.

    Track, report and respond to social media metrics and engagement, troubleshooting and pivoting when necessary.

    Crisis communication support

    including account monitoring, social listening and disseminating emergency messaging as appropriate.

    Candidates must support and be committed to the

    mission and identity

    of Concordia University Chicago, a university of the Lutheran Church - Missouri Synod (LCMS).


    Skill Sets:
    Understanding of and hands-on experience managing social media in an organizational marketing-communications context.

    Ability to work in a fast-paced environment. Ability to prioritize and to consistently meet deadlines is essential.


    Demonstrated working knowledge of social media concepts as evidenced by prior management of social media accounts for a business or organization.

    Understanding of supporting application platforms and software and related issues.

    Understanding of and hands-on experience managing social media in an organizational marketing-communications context.

    Experience working with other content creators and/or sourcing user-generated content.

    Ability to react quickly to rapidly evolving technology, software and electronic communication platforms.

    Familiarity with best-in-class examples of successful brand/organization use of social media.

    Ability to initiate ideas, develop concepts, review processes and ensure professional standards and high quality in all communications.

    An understanding and passion for the social media universe.

    Ability to manage multiple projects and assignments with excellent organization, planning and attention to details in collaboration with others.

    Ability to work in a fast-paced environment. Ability to prioritize and to consistently meet deadlines is essential.

    Outstanding creative written and verbal communication, interpersonal, analysis and problem-solving skills. Demonstrated familiarity with AP style.

    Ability to prioritize projects and work both independently and in team settings.

    Demonstrated attention to detail and commitment to accuracy.

    Bachelor's degree in marketing, digital communications, public relations or related discipline.

    Demonstrated commitment to learning and continuous improvement.

    Prior experience using a comprehensive social media management system (eg. Sprout, Hootsuite, etc.) to post and manage content, and to review analytics to assess post/campaign success preferred.


    Minimum Experience Required:
    Minimum 2-4 years' experience in marketing/communications related to social media and/or digital marketing. Work experience in higher education or non-profit organizations highly desirable.


    Education Requirements:
    Bachelor's degree in marketing, communications, public relations, social media or related discipline.


    Compensation and Benefits:
    (FULL-TIME) Starting range is dependent upon individual qualifications and experience.

    Concordia University Chicago benefit options include, but are not limited to, the following:

    Health, Dental, and Vision Insurance

    Flexible Spending Account (FSA) and/or Health Savings Account (HSA)

    Disability and Survivor Plan (Basic Life Insurance)

    Employee Assistance Program (EAP)

    Retirement Pension Plan

    Retirement 403(b) Savings Plan

    Supplemental Life Insurance

    Accidental Death and Dismemberment Insurance

    Accident Insurance

    Critical Illness Insurance

    Tuition benefits (available for employees and their qualified dependents)


    Application Information:
    Interested individuals should include a cover letter, resume and references with their online application.


    Concordia does not discriminate in the employment of individuals on the basis of race, color, national or ethnic origin, disability, sex or age.

    As an institution of The Lutheran Church-Missouri Synod, however, and to the extent allowed by law, Concordia University reserves the right to give preference in employment based upon religious affiliation.


    Concordia University Chicago does not generally sponsor for employment visas except for positions that oversee, teach or support our international programs.


    About Concordia University Chicago:
    Concordia University Chicago is a liberal arts-based Christian university founded in the Lutheran tradition.

    Through its College of Theology, Arts & Humanities, College of Business, College of Education, and College of Health, Science & Technology, Concordia-Chicago offers more than 160 areas of study in small classes taught by professors who are passionate about teaching and student success.

    All undergraduate and graduate degrees are fully accredited by the Higher Learning Commission of the North Central Association of Colleges and Schools.


    Concordia University Chicago has been recognized as a College of Distinction since 2010, and is consistently ranked among the Best Regional Universities-Midwest by U.S.

    News & World Report. For more than a decade, combined undergraduate and graduate enrollment has exceeded 5,000 students. Concordia University Chicago is located in River Forest, 10 miles west of downtown Chicago. Learn more about our commitment to higher education, rooted in the Gospel, at

    .


    Steadfast in Jesus Christ as revealed in the Holy Scriptures, Concordia University Chicago promotes academic rigor in its liberal arts and professional programs; grounds students in objective truth, integrity, and excellence; and practices faithfulness to the Confessional teachings of the Lutheran Church - Missouri Synod, as it forms students for vocations in church, family, and the world.

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