- Collaborate with key stakeholders, including growth marketing, SEO, sales, partnerships, and product teams, to understand content requests and align them with overall business priorities that result in traffic, engagement, and revenue growth.
- Conduct stakeholder interviews to assess how to best position their product offerings and coordinate with copywriters and designers to produce high-quality content aligned with brand messaging and design standards.
- Develop and communicate a content marketing roadmap based on strategic goals, audience insights, competitive analyses, and expected ROI.
- Map the customer journey with product and UX teams to identify opportunities for improvement and implement data-driven solutions to enhance user experience and conversion rates.
- Partner with product and engineering teams to address technical requirements and ensure seamless integration of content.
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- Monitor website performance metrics and implement strategies to continuously improve user experience and drive conversions.
- Collaborate with product and marketing colleagues on testing different sales funnel variations that drive marketing and product decisions.
- Benchmark performance against industry standards and competitors to maintain a leading-edge user experience.
- Bachelor's degree; advanced degree is a plus.
- 10+ years of experience in marketing strategy, website marketing, product marketing, or related roles, preferably in a fast-paced and high-growth D2C environment.
- 5+ years of management experience with the ability to motivate and develop a high-performing team.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence senior leadership on strategic direction.
- Strong strategic thinking, problem-solving abilities, analytical skills, and attention to detail, with a deep understanding of business objectives and audience needs and delivering against those.
- Successful track record creating customer journey mapping and new customer conversion paths, such as new landing pages, product pages, blog posts, etc.
- A keen eye for design and a commitment to delivering high-quality, visually appealing content.
- Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
- Proficiency in web analytics tools (e.g., Google Analytics and Heap) and content management systems.
- Experience in project management and roadmap development preferred.
- Familiarity with SEO best practices and principles.
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Director, Website Marketing - Boston, United States - Acrisure Innovation
Description
Why Choose Acrisure Innovation?Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a
science.
At the core of our operating model is our technology: we're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally.
By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries.
Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink andout work the competition. We look outside our walls and are energized by our fast-paced trajectory.
Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity,
a best-in-class Team must support us.
This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company.
If you are interestedin collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you.
The Role:
As the Website Marketing Director, you will lead our website content strategy and partner
with cross-functional teams to create a best-in-class user experience and drive business
growth. This role requires a unique blend of strategic vision, project management expertise,
product marketing mindset, and a passion for achieving measurable results. Serving as a
team leader, you will play a pivotal role in enhancing our online presence and generating revenue through impactful content and conversion strategies that align with our SEO and paid media plans.
Responsibilities:
Skills and Qualifications:
Acrisure is equally committed to supporting social issues.
In 2021, the Company co-founded Evolution Advisors, a joint venture focused on providing greater access and more effectively distributing insurance productsand financial services to minority-owned enterprises.
In its home of Grand Rapids, Acrisure provided $15 million to create the Acrisure Center for Innovation in Children's Health at Helen DeVos Children's Hospital.
Acrisure is committed to employing a diverse workforce.All applicants will be considered foremploymentwithout attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
To Executive Search Firms &Staffing Agencies:
Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service
agreement. All unsolicited resumes will be considered Acrisure's property, and Acrisure will not be obligated to pay a referral fee. This includes resumes
submitted directly to Hiring Managers without contacting Acrisure's Human Resources Talent
Are you located in or willing to relocate to Boston, MA for this position? Note: This is a hybrid role which requires this team member be in office 2 days a week on average.
On what basis are you legally allowed to work in the US?Now or in the future will you require sponsorship in order to legally work in the US or require employment Visa status sponsorship?
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