- Collaborate with key stakeholders, including growth marketing, SEO, sales, partnerships, and product teams, to understand content requests and align them with overall business priorities that result in traffic, engagement, and revenue growth.
- Conduct stakeholder interviews to assess how to best position their product offerings and coordinate with copywriters and designers to produce high-quality content aligned with brand messaging and design standards.
- Develop and communicate a content marketing roadmap based on strategic goals, audience insights, competitive analyses, and expected ROI.
- Map the customer journey with product and UX teams to identify opportunities for improvement and implement data-driven solutions to enhance user experience and conversion rates.
- Partner with product and engineering teams to address technical requirements and ensure seamless integration of content.
- Optimize website content for search visibility in collaboration with the internal SEO team.
- Monitor website performance metrics and implement strategies to continuously improve user experience and drive conversions.
- Collaborate with product and marketing colleagues on testing different sales funnel variations that drive marketing and product decisions.
- Benchmark performance against industry standards and competitors to maintain a leading-edge user experience.
- Bachelor's degree; advanced degree is a plus.
- 8+ years of experience in marketing strategy, website marketing, product marketing, or related roles, preferably in a fast-paced and high-growth D2C environment.
- Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams and influence senior leadership on strategic direction.
- Strong strategic thinking, problem-solving abilities, analytical skills, and attention to detail, with a deep understanding of business objectives and audience needs and delivering against those.
- Successful track record creating customer journey mapping and new customer conversion paths, such as new landing pages, product pages, blog posts, etc.
- A keen eye for design and a commitment to delivering high-quality, visually appealing content.
- Have an entrepreneurial spirit and are excited by the challenges that come along with building a disruptive business.
- Proficiency in web analytics tools (e.g., Google Analytics and Heap) and content management systems.
- Experience in project management and roadmap development preferred.
- Familiarity with SEO best practices and principles.
-
Marketing Manager
1 week ago
UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
-
Marketing Manager
1 day ago
UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
-
Marketing Manager
1 week ago
Givzey Boston, United StatesGivzey is a rapidly-growing, Boston-based digital fundraising solutions company, built by fundraisers for nonprofit organizations. As fundraising's first Gift Agreement Platform, Givzey empowers fundraisers to easily and immediately formalize and book pledges of all sizes by scal ...
-
Manager, Marketing
1 week ago
Boston Medical Center Boston, United StatesPOSITION SUMMARY: · The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performin ...
-
Marketing Manager
17 hours ago
Long Hagan Huff-Harris Boston, United StatesMarketing Manager ($100,000 - $125,000) · This is a full-time role for a Marketing Manager at Long Hagan Huff-Harris. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to promote our services and enhance our brand awareness. Your ...
-
Marketing Manager
6 days ago
CK Group Boston, United StatesCK Group are seeking a Marketing Manager/Sr. Scientist to join a growing biotechnology business with cutting edge technology. This position is on a full time, permanent basis, to be based in Waltham, MA. Some travel will be required. · Salary: Competitive · Proficiency in Chine ...
-
Marketing Manager
4 days ago
UG2 Boston, United StatesUG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. · As a Marketing Manager at UG2, you will be responsible for ...
-
Manager, Marketing
6 days ago
Boston Medical Center Boston, United StatesPOSITION SUMMARY: · The Manager, Marketing is a creative leader and a core member of the Marketing Department at Boston Medical Center Health System (BMCHS). Reporting to the Senior Manager, Marketing, the Manager will be responsible for maintaining and refining a high-performin ...
-
Marketing Manager
5 days ago
ISlide Inc Boston, United StatesPosition Summary: · ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations ...
-
Marketing Manager
3 days ago
Top Tech Talent Boston, United StatesCompany · This company is at the top of the market, small, well-established and still growing. Because this is a small company, this candidate will be able to make a real impact in this role. · ROLE · The Marketing Manager will contribute to programs and initiatives for the Co ...
-
Market Manager
1 week ago
Dejana Industries Boston, United StatesMarket Manager Position Summary: · The Market Manager is responsible for delivery of services including commercial landscape maintenance, commercial snow and ice management, and other services as required by our clients. They are accountable for operational execution, client sat ...
-
Marketing Manager
1 week ago
Ascensus Boston, United States**Section 1: Position Summary** · The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specif ...
-
Marketing Manager
1 week ago
Suffolk University Boston, United States· Reporting to the Director of Enrollment Marketing (DEM) within the Office of Marketing & Communications, the Marketing Manager (MM) is responsible for strategic marketing communications focused on growing undergraduate enrollment and increasing engagement with key target audie ...
-
Marketing Manager
1 week ago
Stride Consulting LLC Boston, United StatesAbout the Role · As a Marketing Manager at InStride Health, you will play a pivotal role in amplifying our mission and driving awareness, engagement, and conversions. You will collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives ...
-
Marketing Manager
1 week ago
CK Group Boston, United StatesCK Group are seeking a Marketing Manager/Sr. Scientist to join a growing biotechnology business with cutting edge technology. This position is on a full time, permanent basis, to be based in Waltham, MA. Some travel will be required. · Salary: Competitive · Proficiency in Chine ...
-
Marketing Manager
1 day ago
FRS Boston, United StatesMarketing Manager · Our client is seeking a highly motivated and detail-oriented Marketing Manager. They are growing and investing in their future. To continue this growth an experienced and energetic marketing professional to spearhead our marketing initiatives in collaboration ...
-
Marketing Manager
3 days ago
HDR Boston, United StatesMarketing Manager- Residential/Commercial Service - $90-$100k base plus performance bonuses - Remote/Hybrid in Westchester County, NY Area - Experience in Services Business a Must · Great opportunity to build an internal marketing department for our client, AG Williams, a 117-ye ...
-
Marketing Manager
1 week ago
Northern Impact Boston, United StatesOverview · National multidisciplinary design firm is seeking a talented Marketing Manager to join their Boston MA office. The firm has 12 offices all around the world focusing on healthcare, arts and culture, community, corporate, education, and government projects. Recently, th ...
-
Marketing Manager
1 week ago
Bozzuto Boston, United StatesAt Bozzuto, it's all about experience. Whether it's the experience you bring, gain or give, we want your journey to be exceptional. Guided by our core values of creativity, concern, passion and the pursuit of perfection, we've been creating inspiring, engaging and vibrant communi ...
-
Marketing Manager
5 days ago
Turner Construction Boston, United StatesDivision: · Boston Main · Project Location(s): · Boston, MA 02108 USA · Minimum Years Experience: · Travel Involved: · Job Type: · Regular · Job Classification: · Experienced · Education: · Job Family: · Marketing · Compensation: · Salaried Exempt · Position Descriptio ...
Website Marketing Manager - Boston, United States - Acrisure Innovation
Description
Why Choose Acrisure Innovation?Acrisure Innovation is a fast paced, AI-driven team building innovative software to disrupt the $6T+ insurance industry. Our mission is to help the world share its risk more intelligently to power a more vibrant economy. To do this, we are transforming insurance distribution and underwriting into a science.
At the core of our operating model is our technology: we're building a digital marketplace for risk and applying it at the center of Acrisure, a privately held company recognized as one of the world's top 10 insurance brokerages and the fastest growing insurance brokerage globally. By leveraging technology to push the boundaries of understanding and transferring risk, we are systematically converting data into predictions, insights, and choices, and we believe we can remove the constraints associated with scale, scope, and learning that have existed in the insurance industry for centuries. .
Our culture is strong. We are a collaborative company of entrepreneurial, innovative, and talented people who believe in our future. We outthink and out work the competition. We look outside our walls and are energized by our fast-paced trajectory.
Our vision for the future is clear. We have limitless potential to achieve unprecedented success in the insurance industry. To achieve our opportunity, a best-in-class Team must support us.
This is an exciting opportunity to join this growing team and immediately make an impact to the overall success of the company. If you are interested in collaborating with good people who celebrate entrepreneurialism and work with commonality of purpose, Acrisure is the place for you.
The Role:
As the Website Marketing Manager, you will lead our website content strategy and partner with cross-functional teams to create a best-in-class user experience and drive business growth. This role requires a unique blend of strategic vision, project management expertise, product marketing mindset, and a passion for achieving measurable results. Serving as an individual contributor, you will play a pivotal role in enhancing our online presence and generating revenue through impactful content and conversion strategies that align with our SEO and paid media plans.
Responsibilities:
Acrisure is committed to employing a diverse workforce. All applicants will be considered for employment without attention to race, color, religion, age, sex, sexual orientation, gender identity, national origin, veteran or disability status.
To Executive Search Firms & Staffing Agencies: Acrisure does not accept unsolicited resumes from any agencies that have not signed a mutual service agreement. All unsolicited resumes will be considered Acrisure's property, and Acrisure will not be obligated to pay a referral fee. This includes resumes submitted directly to Hiring Managers without contacting Acrisure's Human Resources Talent Department.
#LI-Hybrid
#BI-Hybrid
