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    Digital Marketing - Arlington, United States - smartdept. inc.

    smartdept. inc.
    smartdept. inc. Arlington, United States

    2 weeks ago

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    Description

    smartdept. inc. is searching for a Marketing Manager for a client in Arlington, VA. The ideal candidate will have previous experience in the medical space and is comfortable working autonomously on a small team. This is a hybrid (1-2 times per week onsite), full-time, direct placement opportunity. The pay for this position is expected to be $90, ,000 annually.

    What You'll Do:

    • Oversee strategic plans for new patient marketing, new physicians, and working with physicians in a newly developing concierge medicine coaching program
    • Strategic thinking, analysis of market, recommend customer engagement/ survey/ relationship strategies
    • Proactively manage data analysis across all channels with ability to interpret data to inform and improve communications strategies
    • Liaise directly, manage and contribute to our Physicians' brand and PR strategy
    • Develop and raise the profile of the brand identity across all channels
    • Lead, develop and manage social media marketing, direct email marketing, newsletter and blog
    • Manage company website, WordPress site and other Content Management Systems (CMS)
    • Oversee marketing planning and strategy for recruiting high level positions (i.e. physicians)
    • Manage CRM and patient engagement; including HubSpot, understanding its use and its pitfalls
    • Create and manage a strong email marketing campaign for both patients and potential physicians
    • Manage a social media and digital marketer providing strategy and support for day to day content posting, copywriting, communications and managing business brands.
    • Manage external PR and digital agencies relationships and contracts
    • Contribute to Board of Directors ongoing reporting
    • Liaise with practice leaders and business development partners to ensure alignment of digital communications and delivery
    • Evaluate existing vendor relationships for value and forge new vendor partnerships to accelerate strategic plans
    • Manage all aspects of quarterly Town Halls
    What You'll Need:
    • 3-5+ years experience handling strategy and managing people in a marketing role
    • Bachelor's degree (Marketing and or Communications desirable but not essential)
    • Able to apply broad marketing and communications knowledge to provide strategic and tactical advice to leadership teams concerning all matters of digital marketing and communications
    • Deep knowledge and understanding of healthcare marketing and how to reach a geographically focused market with niche healthcare needs including concierge pediatrics and other specialties
    • Able to scale up and down independent contractors for managing Google Ads, FB ads, Instagram, managing website, SEO and PR
    • Able to motivate and encourage others to find creative ways to communicate their brand to a wider patient audience through website, social media, newsletters and blogging.
    • Personal passion for high quality clinical medicine and patient care
    • Able to work autonomously delivering value-for-money projects at pace with high quality results and reflecting on evaluation.
    • Strong and confident communicator with ability to communicate complex material clearly
    • Proven ability to create engaging content for a variety of channels, digital and some traditional, and the specialist requirements of these channels.
    • Proficient in Microsoft Suite, Adobe Creative Suite, and HTML
    • Excellent knowledge and understanding of producing engaging digital content, writing for the web and copywriting with strong visual and editorial judgment
    • Experience with wordpress and other CMS, including website design and web information architecture
    • Experience with Hubspot or similar CRM software
    • Comfortable working to business led targets and extensive experience analyzing and using evaluation programs like Google Analytics
    • Able to manage other staff, external contractors and strategists to help deliver on business goals
    • Excellent at time prioritization
    • Experienced in managing budgets
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