Digital Marketing Analytics Lead for - Spring, United States - Hewlett Packard

Hewlett Packard

Verified Company

Spring, United States

3 weeks ago

Posted by:

Mark Lane

beBee recruiter

Description

_ Responsibilities:
_

Experience working with Digital Marketing Channel Teams and Proven track record of supporting channels with Data and Insights
Drive material improvements to acquisition, retention, and customer lifetime value activities through analysis & experimentation of campaigns spanning across all channels.
Optimize media budgets and gross margins and serve as an extension to the demand generation team responsible for SEM, SEO, Paid Social, Programmatic, and other Marketing channels.
Strong Expertise in data analytics tools like SQL, R/Python with indepth knowledge and understanding of business intelligence platforms such as Datorama, Tableau, Power BI, Alteryx, etc.
Experience in modeling techniques such as Multimedia Mix, Multi Touch Attribution, Predictive Analytics, etc.
Strong knowledge and working experience in Google Marketing Platform, especially in Analytics (GA 360, GA4), Google Tag Manager, Data Studio, Optimize
Exposure to Data Management Platforms and Customer Data Platforms
Expertise in the full spectrum of digital analytics including but not limited to tag management, web analytics, A/B testing, campaign optimization, audience management, paid media measurement.
Familiarity with AI/ML techniques applicable to marketing analytics
Evolve and refine measurement frameworks and KPIs for Customer Measurement
Develop program initiatives utilizing segmentation strategies based on customer behaviors, business drivers and economics, competitive environment and past program results.
Expertise in web analytics. Hands on experience on building dashboards and segmentation in Adobe analytics. Understand the different component of Adobe analytics.
Provide thought partnership in customer web/mobile engagement & journey, lifecycle activities and website optimization.
Develop program initiatives utilizing segmentation strategies based on customer behaviors, business drivers and economics, competitive environment and past program results.
Benchmark, communicate and track program results against plan.
Be able to quickly translate business problems to an analytical solutionbased framework.

_ Education and Experience Required:
_

Solutionsoriented thinker who can adequately assess and prioritize business needs and translate those into thoughtful and creative digital executions.
Analytical thinker with exceptional strategic planning and problemsolving skills
5+ years of experience as a Data Scientist, Data Analyst, or Data Engineer. Preferably for a digital media, MarTech, digital subscription business, and/or technology business
3+ years' experience in experimentation design, A/B testing, propensity score analysis, linear regression modelling and/or probabilistic modelling at scale
BA or BS in Marketing or Data Science; master's preferred.
7+ years marketing and project management or operational experience.
Demonstrable experience with digital marketing, SEM, social media and display advertising
Indepth knowledge of google trends and similar web with ability to think strategically on leveraging insights for campaign development.
Experience with GA360, AdWords, Display Networks or relevant digital experience platforms
Advanced statistics background for analytical positions preferred (advanced degree with research and statistical focus background).

_ Knowledge and Skills:
_

Advanced understanding of marketing attribution including multitouch & ML (Machine Learning)
Proven expertise in experimental design (including but not limited to A/B testing), principles of causal inference, and statistical techniques.
Deep understanding of components of

Digital Marketing Programs:
Audiences, Platforms (Facebook, Google, Programmatic), Creative and Measurement

Certification in Google AdWords/Facebook PPC is a plus.
Hands on experience with SEM Platforms and Adobe or Google Analytics
Familiarity with web design, tagging and marketing tracking parameters.
Proven ability to make tradeoffs in the face of uncertainty.
Expert knowledge of marketing principles, practices, tactics, and tools.
Indepth knowledge of marketing activities, practices, and procedures.
Indepth knowledge of and/or experience in business and marketing strategies.
Excellent written/oral communications and analytical skills.
Excellent interpersonal and project management skills; ability to build and manage virtual teams.
Excellent negotiating and change management skills.
Ability to interface effectively with management team and functional disciplines.
Excellent influencing and consensusbuilding skills.
Excellent execution skills.