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    Technical Marketing Manager - Richmond, United States - Virginia Commonwealth University

    Virginia Commonwealth University
    Virginia Commonwealth University Richmond, United States

    6 days ago

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    Description
    Technical Marketing Manager


    Location:
    Field


    Job Summary and Purpose:
    Ceva Animal Health is seeking a dynamic and experienced Technical Marketing Manager to join the veterinary services team.


    The Technical Marketing Manager plays a crucial role in the development and implementation of strategies to promote Ceva products in the veterinary channel.

    This position requires a deep understanding of both technical aspects of animal health and marketing principles, ensuring effective communication of our products' value propositions to both internal and external customers.

    The Technical Marketing Manager works cross-functionally with both the US and global Ceva teams in marketing, sales, veterinary services, and strategic/corporate accounts.

    The Technical Marketing Manager is the technical leader for our products.


    This position requires:

    • A Doctorate in Veterinary Medicine or equivalent
    • Leadership support for corporate/strategic accounts
    • Management and support of key opinion leader (KOL) relationships and advisory boards
    • Development of technical materials/training for internal and external customers
    • Collaboration with national and global Ceva stakeholders to ensure brand alignment with global strategy
    • Management/facilitation of Phase IV clinical trials

    Responsibilities and Key Duties:
    Technical Support in Collaboration with Global and National Product and Technical Marketing Teams
    Work with veterinary services team to establish key technical messages.
    Establish positioning of Ceva veterinary channel products and deliver key technical messages to commercial teams

    Create and deliver technical presentations, training materials, and sales tools to support the internal and external customers and educate on product benefits.

    Validate product positioning and ensure messaging is both ethical and in line with Ceva strategy
    Coordinate professional events to increase credibility and awareness of Ceva brands


    • Stay updated on industry regulations and guidelines related to animal health products.
    • Maintain relationships with key opinion leaders, industry associations, and veterinary professionals to stay informed about market trends and gather valuable insights.
    Attend strategic conferences, trade shows, and industry events to represent Ceva Animal Health and support our products.

    Cross-Functional Collaboration


    • Collaborate with cross-functional teams to gather technical information and translate it into compelling marketing content.
    • Collaborate with the global marketing and technical teams to ensure consistent messaging and branding across different markets.
    Business Intelligence
    Conduct scientific and technical surveillance within segment domains
    Provides accurate technical analysis of publications
    Collects and analyzes ideas, trends and developments within the U.S. veterinary innovation landscape
    Stays current on emerging companion animal diseases

    Innovation Strategy
    Actively participates in developing the product range strategy through collaborative work with Innovation and Development teams, Business Development, Marketing and Veterinary Services


    Publication Strategy:
    With the Director of Veterinary Services, define and lead publication strategy for vet channel brands and collaborate with stakeholders and KOLs in the creation of scientific articles on Ceva's strategic domains

    KOL Management
    Collaborate with Veterinary Services to manage and facilitate industry relationships with KOLs, influencers, clinicians, universities and professional associations to ensure Ceva is a leader in the industry
    Identify, engage, develop and nurture positive long-term relationships with KOL researchers, specialists and clinicians through trials, events and testimonials
    Work with marketing and key opinion leaders on Ceva Advisory Boards (CAB)
    Work within internal KOL system to track and manage KOL sentiment ratings and engagement

    Phase IV Trials
    Propose, develop, manage and successfully complete Phase IV clinical trials for Ceva Cardiology products
    Work cross-functionally among internal Ceva departments and external institutions to ensure regulatory compliance of trials and optimize credibility of the Cardiology brand

    Other Duties
    Completes other duties as required


    Core Competencies:

    • Shape solutions out of complexity
    • Client focus
    • Collaborate with empathy
    • Engage and develop
    • Drive ambition and accountability
    • Influence others

    Technical / Functional Competencies:

    Scientific trials and knowledge management:
    Ability to conduct trials and collect data in a scientific method.

    Scientific approach and expertise:
    Ability to understand basic scientific diseases knowledge and product knowledge to follow protocols and rationales on field trials.

    Project management and organizational skills:
    Ability to initiate, plan, prioritize, execute, control and close work. Ability to prepare meetings with customers under supervision. Ability to plan the activities as project team member to ensure success.

    Customer's knowledge & approach:
    Understanding the customer's current situation, potential challenges. Ability to work with the customers to uncover unknown issues.

    Ability to communicate and convince:

    Ability to understand, share and support the vision and knowledge with existing partners and internal teams ensuring the delivery of the key messages.

    Ability to ensure knowledge management on the domain expertise. Excellent presentation skills.


    Qualifications:
    Education - Minimum DVM or equivalent

    Work Experience - 7+ years of clinical practice experience, experience in pharmaceutical/veterinary pharmaceutical industry a plus, experience with education and technical marketing a plus

    Other (consider certifications, specialized knowledge and/or training, etc.) - Physical Requirements:


    Must possess the ability to sit in an airplane seat or drive in a vehicle for up to 8 hours per day.


    Working Conditions:
    Ability to work from home location anywhere in the U.S. within 120 miles of an international airport.


    Travel Required:
    Travel both nationally and internationally as needed to support business, estimate 25-35%


    This job description is intended to convey information essential to understanding the scope of the job and general nature and level of work performed by job holders within this job.

    This job description is not intended to be an exhaustive list of qualifications, skills, duties and responsibilities or working conditions associated with the job.

    This job description is not an employment contract.

    Ceva reserves the right to modify job duties and/or job descriptions at any time to meet the needs of the business.

    *VEVRAA Federal Contractor

    **Ceva is an equal opportunity employer and all qualified applicants will be considered for employment without regard to race, color, religion, sex, national origin, age, genetic information, actual or perceived sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law. Ceva encourages men and women, members of all racial and ethnic groups, individuals with disabilities and veterans to apply.

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