- We ask how we are doing.
- Any concerns?
- Creates a personal relationship.
- You can then customize your visits.
- Puts a face with a name.
- Shows we care and value our relationships with our pDVM's
- Develop a list of hospitals ready to go and map them.
- Have supply bags ready to go.
- Treat bags are ready to go.
- Visit hospitals if a doctor has moved to a new practice, a practice has added a doctor new to our community
- If they have recently remodeled. Ask if you can co-host an open house
- Recent cases that your specialists have seen.
- Who is referring to you?
- Look for trends, declines, increases, etc.
- Visits
- Make notes about your visits.
- Who is referring to one department and not others?
- Costs
- ROI
- Community Events
- Provide dinner.
- Lecture 1 to 2 hours depending on presenter.
- Provide your prDVM's the information and ask them to invite the clients they feel would benefit.
- This gives you a chance to educate your referring vets on what services you offer and who your veterinarians are.
- Ask if your doctors can speak
- Sponsor the meeting and have vendor space.
- Constant Contact electronic newsletter
- Newsflashes
- Send out announcements about new services, etc. when applicable.
- Send out a supply request form
- Ads in various newsletters i
- Giant post card is mailed with services and doctors.
- Receive a list from State Board of new premise license holders
- Visits
- Ad and inserts in the AVMA newsletter.
- Community events
- Encourage your Veterinarians and staff to participate at our booth.
- ER Brochures
- First Aid Booklet
- Tear off Maps
- Post It Pads
- Pens
- Calculators
- Service Summary
- Departmental flyers
- Supply List
- Referral Forms/map
- Specialty Brochures
- CE Flyers
- ER Business Cards
- Services
- Offer to answer their forwarded lines when they are closed or unavailable.
- CVT Info
- Blood bank
- Any unique thing you can help pDVMs and their staff with.
- Talk to your pDVM's frequently to learn what they are looking for.
- Round tables
- Surveys
- One on one talks (visits, lunches)
- Emails
- Pending/Ongoing Projects
- Portfolio for clients
- Info on our hospital, history, doctor profiles, etc.
- Nearby amenities in case they are waiting on a pet, etc.
- Map of area.
- ETC.
- More focus on Client education through breed groups, CE, newspapers, etc.
- Educate clients on what veterinary medicine has to offer.
- Emergency Medicine Services.
- Marketing to the general public in an educational manner.
- Offering discounted services to veterinary professionals to introduce a particular service
- Contests involving the prDVM hospitals
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Description
Objective _____________________________________________________________Increase our community awareness and professional referrals by:
Publicizing Specialists and their availability.
Communicating our services and mission statement.
Assuring our referring veterinarians have a personal relationship with us.
Facilitating the over transfer of case experience with our pDVMs.
Marketing _____________________________________________________________
For the most part all marketing for specialty services is accomplished to and through your referring veterinarians.
Hospital Visits _____________________________________________________________
Hospital visits by far have proven to be the top tool in creating a trustworthy, loyal relationship with our referring veterinarians and their staff.
Weekly Hospital Visits/Face to face by our Specialists and Referral Director.
Inquiries regarding customer service, the referral process, communication updates, and basic housekeeping.
Tracking___________________________________________________________________
Develop a tracking method:
____________________________________________________________________
Our veterinarians enjoy sharing their knowledge with our referring veterinarians and their staff.
Any function that you can facilitate at your hospital means foot traffic and a connection that is always beneficial to your hospitals.
CE's taught by our specialists.Keep your name in front of your referring hospitals constantly.
Monthly
e:
YMCA, retirement communities, homeowner associations, etc.
Every other month
Benefits:
We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more
The information in this position description indicates the general nature and level of work to be performed.
It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development).
Benefits:
We offer competitive compensation along with a comprehensive benefits package, including medical, dental, vision and paid vacation/sick days, 401(k), generous employee pet discounts and more
The information in this position description indicates the general nature and level of work to be performed.
It is not designed to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of associates assigned to this job.
Management reserves the right to revise the job description or require that other tasks be performed when the circumstances of the job change (for example, emergencies, change in personnel, workload, or technical development)We are proud to be an Equal Opportunity Employer - Veterans / Disabled. For a complete EEO statement please see our career page at